SearchCap: The Day In Search, January 11, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Foursquare Improves, Expands Information For Businesses
Foursquare is going after local businesses and major brands with an improved and expanded content section that explains how they can take advantage of Foursquare’s platform. (Announced via Twitter about an hour ago.) The company’s business outreach has been somewhat scattershot in the past, but the new Foursquare for Business makes a much more compelling […]
- Google Launches A Worldwide Science Fair For Teens
So you or your child has already conquered the annual school science fair? And you’ve even dominated at the regional and state levels, too? And you’re thinking to yourself, “We need a real challenge. Competing against Johnny down the block was too easy.” Well, Google has something just for you: the first Google Science Fair. […]
- Yahoo-Bing Gaining On Google In Some Paid Search Metrics: Report
The Yahoo-Bing paid search partnership has produced a couple positive trends for advertisers, according to new data shared by search marketing agency Efficient Frontier. As a preview to its usual quarterly overview, Efficient Frontier has published some early data on its blog with some findings about the Yahoo-Bing transition. The company says that the transition […]
- Google Eases Management of Negative Keywords, Changes AdWords Display
Google has changed its AdWords interface to allow marketers to use a single negative keyword list across multiple campaigns. ” Negative keywords like [free or trial] don’t require granular management on the campaign level, and we’ve heard from many of you that you’d like a more scalable way to manage these broadly-applicable sets of terms,” […]
- The Fleeting, Yet Viral Spread of Social Bookmarking Links
Being able to share your information is one of the main reasons why social networking has become so popular. Combining real-time social sharing with search engine optimization tactics can give websites the indexing or popularity boost that it needs. However, the big question is, why do some Internet marketers place more emphasis on social bookmarking […]
- Two Simple Productivity Tools Help Speed Link Building Process
With the wide variety of tools, tactics, techniques and strategies in use today by link builders, sometimes the best advice involves the simplest of things. I’m probably the most guilty contributor here at Link Week when it comes to big picture philosophizing, so this week rather than writing another strategy column, I thought I’d bring […]
- Off The Radar: Why Airlines On Travel Search Engines Are Going Missing
Looking for the best airfares on Expedia or Orbitz? You won’t find them from American Airlines. Meanwhile, Delta fares are gone from other online travel search engines like CheapOAir.com and Vegas.com. A brewing battle between airlines and fare comparison services is to blame. Last week, the ongoing saga between the airlines and popular OTA sites […]
- New Facebook Marketing Workshop Added to SMX West Program
With nearly 600 million members, the Facebook community demands every marketer’s attention. Figuring out how to effectively engage this group is the challenge. Join us for aimClear Facebook Marketing Intensive, which has just been added to the Search Marketing Expo – SMX West conference line up. You will leave Facebook Marketing Intensive knowing how […]
- How Russian And Chinese Investors Are Dominating The Web Outside North America
Russian and Chinese investors are increasingly calling the shots with their investments ranging from Groupon and Facebook to many other lower profile investments. Outside of North America, they are becoming increasingly influential.
- How To Develop Cross PPC Platform Strategies Using Negative Keywords
Managing PPC campaigns became a little easier last year when the Yahoo platform was retired and replaced with Microsoft’s adCenter. Now, instead of three sets of rules for keyword match-types, text ad rules, and so on, we now just have just two, with adCenter and AdWords, which, thankfully, share a lot of common characteristics. Of […]
- Tim Mayer: Search Vet & Ex-Yahoo Lands At Trada
Tim Mayer, a former Yahoo and longtime search industry veteran, has landed a new role at Trada, the crowdsourced SEM marketplace based in Colorado. Mayer joins the company as its Chief Strategy Officer, and will oversee sales, marketing, product development and operations. Ben Wright, another ex-Yahoo, is also joining Trada as its VP of Service […]
Search News From Around The Web:
Applications & Portal Features
- Google News site goes down briefly, www.computerworld.com
- Google Dropping Support for H.264 in Chrome, daringfireball.net
- How Google Speeds Up The Chrome Release Cycle (Slideshow), TechCrunch
Business Issues
- Kayak feels the Google-ITA pressure, news.cnet.com
- Facebook’s Google Effect, New York Times
- It Took Twitter Almost Three Years To Pass $200 Million In Valuation — It Took Square Less Than Two, San Francisco Chronicle
- Google names former Microsoft India MD as new India chief, www.msnbc.msn.com
- MySpace CEO confirms heavy layoffs, news.cnet.com
Local, Maps & Mobile
- Google Ice Cream landing in time for the summer, www.pocket-lint.com
- Foursquare posts new rules, but will they enforce them?, aboutfoursquare.com
- How Much Traffic Do Local Sites Get from Google?, Mike Blumenthal
- Loci 2010 – Sebastien Provencher, Mike Blumenthal
- What the Verizon iPhone Means for Marketers, blogs.imediaconnection.com
Other Items
- Google URL Shortener gets an API, googlecode.blogspot.com
- Google Science Fair seeks budding Einsteins and Curies, Official Google Blog
Paid Search & Contextual
- AdSense Facts & Fiction Part V: Unoriginal content, Inside AdSense
- How Consumer Latency Affects Your Search Campaigns, Search Engine Watch
- AdWords Downtime: January 15, 10am-2pm PDT, AdWords API Blog
- Case Study: Refining Mobile Campaigns, PPC Hero
- How to Successfully Create a PPC Ad, Search Engine Journal
Searching
- Google Can’t Find Paris, Google Operating System
- Pirelli Tire Search In Google Images Returns Pornography, Search Engine Roundtable
- How a Search Engine Might Fight Googlebombing, SEO By The Sea
- NineMSN & Bing Maps User Collections: Tracking the Floods, www.bing.com
- Search opinions from specific courts, googlescholar.blogspot.com
SEM Industry
- How To Build An SEO Company Into Voltron: A Word With Wil Reynolds, www.rosshudgens.com
- Sketchy SEO Company Forces Google To Out Them, Search Engine Roundtable
- Best of SphinnCon 2011, managinggreatness.com
- New Searchmetrics Funding Round Raises Total to $11M, www.searchmetrics.com
- SearchFest 2011 Audience Interview: Cecily Crout, www.sempdx.org
- SearchFest 2011 Mini-Interview: Allison Hartsoe, www.sempdx.org
SEO & SEM
- 3 ways SEO can ruin content, www.seocopywriting.com
- 8 Lessons I’ve Learned From Doing SEO, wiep.net
- Four Ways to Optimise Your Apache Web Server for SEO, Bruce Clay Australia
- Google Search Result Title Doesn’t Match Page Title, Search Engine Roundtable
- How to Write Good Page Titles, Michael Gray
- What’s the Future of Mobile Search and SEO?, SEOmoz
- For Large-Scale SEO, Why Compromise Can Often Mean Failure, Search Engine Journal
- HTTP Status Codes – Get it right or lose revenue, searchmarketingtalk.com
- What’s the Difference Between Content Marketing and Copywriting?, www.copyblogger.com
Social Media
- Five Things Learned From Twit-Stalking Competitors, smallbiztrends.com
- How Small Businesses Can Use Quora, Read/Write Web
- Is Your Corporate Blog Sabotaging Your Business?, Outspoken Media
- Questions about Quora, Online Marketing Blog
Video, Music & Image Search
- Kick off the year with updates from Picasa Web Albums, googlephotos.blogspot.com
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- HTTP Status Codes – Get it right or lose revenue – In IT We Trust – sometimes too much. Whilst the general awareness of SEO best practice techniques has come on leaps and bounds over the past decade, website operators (especially at large corporations) still rely too much on the knowledge of their IT department or CMS supplier. Here are 3 big mistakes that can cost your business serious revenue if they’re not fixed promptly.
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