SearchCap: The Day In Search, January 28, 2010

Matt McGee on
  • Categories: Channel: Industry, SearchCap
  • Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

    From Search Engine Land:

    • Ballmer Blogs His Thoughts On Google, China

      Both current Microsoft CEO Steve Ballmer and former CEO Bill Gates have recently spoken out critically about Google’s stance on doing business in China. (See my previous posts, Ballmer Critical Of Google’s China Decision and Like Ballmer, Bill Gates Dings Google On China.) Now, Ballmer is putting his thoughts in writing … well, electronic writing […]

    • Bing Debuts In-Depth Stock Pages

      Bing has announced a new “Stocks and Funds page” that offers in-depth information for users following or doing research related to stocks and finances. A sample page looks like this one for Apple: […]

    • Google Formally Introduces “Clickable Phone Numbers” In Mobile Search Ads

      Today Google is formally launching functionality that enables a “clickable local phone number” to appear in mobile ads. In other words a phone number appears as part of the ad copy and consumer-users can simply tap the number to initiate a call (see image below). It’s a call for the price of a click on […]

    • SMX West Early Bird Expiring Saturday – Register Now!

      The Early Bird Rate for Search Marketing Expo – SMX West expires in just two days (Saturday, Jan. 30) Register now and get 3 days of exception content and invaluable industry connections for only $1245. Join us in Santa Clara, CA March 2-4 for the most compelling search marketing conference on the West coast. Our […]

    • 8 Opportunities To Optimize Content Beyond Local Listings

      Not to beat a dead horse, but as I said in my last column, I think 2009 was truly a watershed year for local search. Between Google’s introduction of the generic 10-pack, its beta test of local listing ads, dramatic improvements to Bing’s Local Listing Center, and numerous partnerships throughout the industry— all of these […]

    • Google Updates Google Book Search After Apple iPad Launch

      Less than 24 hours after Apple announces the Apple iPad, Google announces improvements to the Google Books home page. The improvements include: […]

    • 7 Do’s & Don’ts For Working With A Technical SEO During A Redesign

      In the past few months, I’ve been the technical SEO consultant to 6 companies who have been in the process of redesigning their websites. The companies range in size from a one-person show to a world-reknowned Boston hospital, and everything in between. All of the companies were smart enough to know they needed expert SEO […]

    • Survey: Only 42% Of Americans Have Googled Themselves

      Although the phrase “Google yourself” has become part of our culture, a new survey suggests that less than half of Americans have actually done it. The numbers come from a December survey commissioned by Microsoft on the subject of online reputations. The survey polled about 2,500 consumers and recruiting personnel in the US, UK, Germany and […]

    • A Paid Search Glossary

      Before we really start diving into the specifics of managing a paid search account, it is important to cover some standard industry jargon. You may want to bookmark this post as a resource for any terms you may need to go back and reference. […]

    • Google Maps’ Search Suggestions Get Personal

      Google has announced that it’s now personalizing search suggestions that appear on Google Maps. It’s an odd announcement to me, because I’m almost sure my maps search suggestions have been personalized for some time now. One thing that I haven’t seen before, though, is the explicit notice beneath the suggestions that things have been personalized. […]

    • How To Improve .EDU Link Requests Using Academic Metaphors

      As a web marketer who is requesting high-quality links from the gatekeepers of academic sites, understanding the lingo and professional culture of the academic world can greatly improve your success rate. Academic environments can be a bit more formal and regulated than web or business world. When you get through to a blogger or .com […]

    Search News From Around The Web:

    Applications & Portal Features

    Business Issues

    Local, Maps & Mobile

    Other Items

    Paid Search & Contextual


    SEM Industry

    SEO & SEM

    Social Media

    Video, Music & Image Search

    About The Author

    Matt McGee
    Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.