SearchCap: The Day In Search, January 5, 2011

Matt McGee on
  • Categories: Channel: Industry, SearchCap
  • Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

    From Search Engine Land:

    • Data: StumbleUpon Beats Facebook As Top Social Referrer

      Facebook and Twitter are getting most of the ink, attention and money of late in the social media world. However StatCounter indicates that the venerable StumbleUpon has now become a larger social media referrer than either Facebook or Twitter. Here’s the data, showing StumbleUpon with a 43 percent share of social media referrals, while Facebook […]

    • Google Buzz Faces New Lawsuit In Canada

      While Google has settled US lawsuits over its Google Buzz product, the company faces a new — and very similar — lawsuit originating in Canada. The Winnipeg Free Press reports that Tyler Wereha of Rosa, Manitoba, is suing Google over privacy issues related to last year’s Google Buzz launch. The class-action lawsuit doesn’t specify damages. […]

    • Putting Your Brand On A Diet

      Dieting is one of the most popular new year’s resolutions for us humans. It should be. Nearly 34% of adults are considered to be overweight (source: CDC). After receiving the barrage of emails from brands this holiday season, some who I have done business with before and some I have not, I started to wonder: […]

    • Obamacare AdWords: Partisan Outrage Or Public Education?

      The phrase “Obamacare” was intentionally concocted by health care opponents to create a negative impression or connotation in an attempt to defeat the program. The phrase stuck and is now widely used by some in the media. That’s all according to Wendell Potter, a former health care industry PR executive who’s written a disturbing book […]

    • 4 New Years Resolutions For Conversion Optimization In 2011

      It’s the start of the new year, and high time to whip your website into ideal conversion-optimized shape. No regrets! Carpe diem! Here are some of the most important conversion resolutions you can make – and keep – for your site this year. Resolution 1: Get Fit Every second of every day, your site is […]

    • 3 New Years Resolutions For In-House Search Engine Marketers

      Every day in every way, you can become a better search engine marketer. Here are some resolutions to start 2011 off right! Stop Making Poor Mobile Choices There are still many search marketers out there who are running the same desktop search campaigns in mobile. Remember when you did that for content targeting five years […]

    • Google Can’t Seem to Quit China

      Google doesn’t really want to be out of China it appears. Despite a principled stand against censorship and the subsequent revelation that Chinese government surrogates were behind GMail hacking the company is contemplating a “return” to the Chinese market. In fact it’s still there but in a half-hearted way. Google CFO Patrick Pichette told the […]

    • Internet-To-TV Players Compared: Roku, Apple TV, Boxee & Google TV

      Looking to stream movies or television content from the internet to your TV? There are a variety of streaming media players on the market. The chart below provides an at-a-glance look at how the leaders — Roku, Apple TV, Boxee Box and Google TV — measure up against each other. After the chart, you’ll find […]

    • Bing Scores First In-Car Search Deal With Toyota

      Bing has landed its first deal to provide in-car search capabilities with today’s announcement of Toyota Entune at the Consumer Electronics Show in Las Vegas. Entune is Toyota’s new navigation system, a combination in-car hardware and mobile phone application that will be available in select Toyota vehicles later this year. Entune features Bing for Mobile […]

    Search News From Around The Web:

    Applications & Portal Features

    Business Issues

    Link Building

    Local, Maps & Mobile

    Paid Search & Contextual

    Searching

    SEM Industry

    SEO & SEM

    Social Media

    Web Analytics

    Recent Hot Items From Sphinn, Our Social News Sharing Site:

    • DOTW: Does Local Marketing Scale? – Over the past month there has been a lot written about the Google and Groupon deal – why it did or did not make sense for either company – but the Ad Age article "Why Google Dropped Groupon and Local Just Doesn't Scale" raised some interesting points about why a service like Groupon – any platform based service like it – simply won't work long term. For this week's Discussion of the Week (DOTW) I'm curious to hear what the local and hyper local folks – the ones actually doing the boots on the ground work with local businesses – have to add to this topic. Do you have clients using Groupon or something similar? Is there a real value proposition provided by services like Groupon for local merchants?
    • The 11 Unwritten Laws of Reputation Management – An excellent ORM overview article for someone new to the topic.
    • 10 Tips How to Make the Most out of Affiliate Summit – Read 10 practical tips from Geno Prussakov on how to make the most out of Affiliate Summits. Most tips are also applicable for other conferences too.
    • 15 Link Building Predictions & Recommendations For 2011 – Debra Mastaler teams up with Julie Joyce and Eric Ward to provide their link building predictions for the year ahead.
    • 5 Unique Uses of Pay Per Click Marketing – Five uses of PPC marketing beyond just getting visitors and conversions.

    About The Author

    Matt McGee
    Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.