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SearchCap: Local SEO, Link Building & Negative Keywords

Barry Schwartz on October 2, 2015 at 4:00 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

How I Saved $1M Using Negative Keyword Lists
Oct 2, 2015 by Carrie Albright
Is it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an example that saved one client big-time.
Know Thy Enemy: Local SEO & The Art of War
Oct 2, 2015 by Marcus Miller
What lessons from military strategy can be applied to local search marketing? Columnist Marcus Miller explores.
Search In Pics: Google Heineken, Panda Plate & SMX At B.B. King’s
Oct 2, 2015 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
How Enterprises Should Approach Link Building
Oct 2, 2015 by Bill Hunt
Contributor Bill Hunt recaps a session from SMX East in which Joe Oliver and Cody Cahill from Page One Power explain the different strategies required for success in enterprise-level link building.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local & Maps

Google Hotel Finder Results Now Show Relative Deal Pricing, Search Engine Roundtable

Link Building

Google Says Disavowing IP Address Won’t Expand To The Hostname, Search Engine Roundtable
Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won’t Work – Whiteboard Friday, Moz

Searching

Google tests a new fixed search bar, allgoogletesting.blogspot.com
Weekly update 71: Unfinished Instant Answers and Help Fixing Bugs!, DuckDuckGo Blog

SEM / Paid Search

Landing Page Myths: When Not to Follow Best Practices, Renegade Search

Search Marketing

Video: Google Penguin, Panda, Authorship, First Click Free & More, Search Engine Roundtable

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.