SearchCap: Microsoft Catapult, Facebook Mobile Graph Search & Bing Ads Express Closes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is The Mobile Migration Of Graph Search Upon Us? New Facebook Test Uncovers Mobile Web Integration We’ve been saying that it is just a matter of time for Facebook’s Graph Search […]
Barry Schwartz on June 17, 2014 at 5:00 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Is The Mobile Migration Of Graph Search Upon Us? New Facebook Test Uncovers Mobile Web Integration
We’ve been saying that it is just a matter of time for Facebook’s Graph Search to make its way to mobile devices. A test spotted yesterday by InsideFacebook shows that the launch may be close. The test shows an in-depth integration for mobile web users that contains the same bells and whistles as the desktop […] - Microsoft Shuttering Bing Ads Express
Bing Ads Express, Microsoft’s program to encourage small businesses to adopt the paid search platform, will be sunsetted this summer. Launched just last October and modeled on Google’s own AdWords Express, the program was designed to simplify and automate paid search advertising across the Yahoo Bing Network. Small and local businesses could use their Facebook […] - Microsoft’s Catapult Project Aims To Speed Bing Search, Improve Relevancy
A major datacenter project at Microsoft could lead to faster and more relevant search results on the company’s 5-year-old search engine, Bing. The Catapult project is a collaboration between Microsoft researchers and the Bing team that was presented Monday at an industry conference on computer architecture. A Microsoft blog post explains some of Catapult’s technical […] - Up Close @ SMX: Link Acquisition & Auditing For The Advanced SEO
Link acquisition and auditing issues for the advanced SEO was probably one of the most popular sessions at SMX Advanced. The panelists framed the discussion around three areas: Preventative Link Building, Link Earning and Site Auditing. However, the tips — at least as far as I could tell — did not number the exact “25” described […] - Multi-Cultural And International Search: Trends And Opportunities – Webcast Next Tuesday
On Tuesday, June 24, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast, “2014 Trends and Opportunities in Multicultural and International Search.” International search presents an entirely different set of opportunities – and challenges – for today’s marketer. Whether it’s optimizing a landing page for local content, or tapping into […] - Using Campaign Tracking To Measure Link Building Success
Ask any SEO what the most difficult, confounding and valuable part of optimization is, and you’ll invariably get a consensus: link building. Even the term “link building” has become so controversial that many marketers are shying away from it in favor of “content marketing” or “online PR.” Marketers know to log, track and report on […] - SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI
Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in the growing search […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Yelp Gives Customers The Ability To Send Text Messages To Businesses
- Twitter, Starcom MediaVest Group Research Shows That Twitter Is Helping TV Ad Campaigns
- Google’s Android Draws Fresh Antitrust Complaint In Europe
- Amazon Smartphone To Launch Tomorrow Through AT&T
- Canal+ Turns Cannes-Winning Ad Into Interactive Web Experience
- Tumblr Ads Can Now Run Across Yahoo Via Yahoo Gemini
- 100+ Questions You Must Ask When Developing A Web Site
- There’s No “I Didn’t Sign Up For This” In Digital Marketing
- Up Close @ SMX Advanced: Creating Blockbuster Content
- Newsjacking The #WorldCup: Pizza, Burgers … And ‘Your Lucky Panties’?
- TrustInAds.org Takes On Weight Loss Scam Ads, Offenders Still Spotted
- Wikipedia Guards Against “Black Hat” Editors With Requirement To Disclose Paid Edits
Search News From Around The Web:
Industry
Searching
- Camera Search Links in Google+ Photos, Google Operating System
SEO
- Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google, Moz
- Google On Mobile Redirection: Don’t Use 301 Redirects, Search Engine Roundtable
- If Negative SEO is Possible, We Need an Irrefutable, Public Example, Rand’s Blog
- Link Equity and Crawl Efficiency Maintenance, Builtvisible
- Technical vs Content SEO (Part 1) – Felice Ayling – Podcast Episode #249, Site Visibility
SEM / Paid Search
- 5 Tips For Better PPC Lead Quality, PPC Hero
- Introducing Auto-Tagging and Exact Match behavior with keyword matching options, Bing Ads API
- Paid Search Strategies for Multi-Channel Retailers, The ROI Revolution Blog
- PPC Project Management, ppcchat.co
- Targeting Competitors in Paid Search, Web Analytics World
- Tips to Prepare Your PPC Campaigns for Summertime Success, Vertical Measures
- We’re All Responsible for Click Fraud, Ad Age
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