SearchCap: New Google Penalty, Action Schema & Subscribe To Google Trends

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Slaps Another Guest Blog Network: PostJoint

  Google’s Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging network. This network is named PostJoint and claims “there’s no footprints.” Someone tweeted to Matt that PostJoint was penalized. In fact, if you check out Google for a search on their name, their web site no longer ranks on […]

• Google Trends Now Lets Users Subscribe To Receive Email Notifications

  Google Trends announced today it has added a “Subscribe” feature, allowing users to receive email notifications on search topics, Hot Searches for any country, or any US monthly top chart. From the announcement by Googler Gavri Smith on the Google Search blog: I’m a Liverpool F.C. fan, so I set up a subscription to get notifications […]

• 5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return

  Though the basic concepts have remained the same, a lot has changed since Hal Varian released his bidding tutorial back in 2009 (video autoplay), especially with enhanced campaigns and those new mobile and location bid modifiers. One such change is that keyword-level simulations are now available for download in AdWords. For any search marketer interested in marginal […]

• Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots

  Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit of a storm in a teacup. Larry Kim summed it up well last Thursday: It’s pretty much […]

• Search In Pics: Google Branded Delorean, Android Cleaning Bot & Passover Doodle

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Spam Fighter Riding Into The Sunset On Horse Carousel: Source: Google+ Google Passover Matzah Doodle […]

• Schema For User Actions Now Available

  Schema.org announced a new form of Schema they have introduced with support from Google, Microsoft Bing, Yahoo and Yandex named Actions. Schema Actions are a way to communicate via markup on your web page the actions they enable and how these actions can be invoked. Technically, Schema.org describes it as: An action performed by a […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• .Guru(s) Galore: New Top-Level Domain Passes 50K Registrations
• Facebook Paper 1.1 Rewards Publishers With New Cover Treatments
• ComScore March Video Report: 46 Billion Online Videos Watched & 28.7 Billion Video Ad Views
• VIDEO + SLIDESHOW: Why “Going Viral” Means More Than Getting Pageviews
• Coke Creates Giant Rainbows To Help South Africa Celebrate 20 Years Of Democracy
• Infographic: How To Deal With Complaining Customers On Social Media
• UK Survey: Facebook Is Most Marketing Friendly Social Media Platform
• On An International And Mobile Push, LinkedIn Passes 300 Million Users
• Affiliate Marketing Turns 20: Myths, Milestones & Momentum
• Video, Detailed Photo Data & Simple Sharing Highlight The Sexy New Flickr 3.0 App
• 4 Tips To Survive Your Email Subscriber’s Digital Spring Cleaning
• No, Facebook’s New “Nearby Friends” Data Can’t Be Leveraged With Ad Targeting
• Facebook Local Page Ratings Now Come With A Numerical Display

Search News From Around The Web:

SearchCap: New Google Penalty, Action Schema & Subscribe To Google Trends

Industry

• App Search Engine Quixey Acquires Competing Service Kite.io, TechCrunch
• Danny Sullivan Celebrates 18 Years Of Covering Search, Search Engine Roundtable

Local & Maps

• Putting Small Businesses on the (New) Google Map, Street Fight

Link Building

• What Is a “Good Link Profile” and How Do You Get One?, quicksprout.com

Searching

• MetaLib, a Federated Search Tool Of U.S. Government Databases Adds New Sources, LJ INFOdocket

SEO

• 6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet – Whiteboard Friday, moz.com
• Five SEO Tips for Global Marketers, MarketingProfs

SEM / Paid Search

• Create a Winner Ad Description for Your AdWords Text Ads, WordStream
• New upgrade option for Shopping campaigns, Inside AdWords
• Target Conversion Funnel in Paid Search Strategy, Luna Metrics

Search Marketing

• Video: Google Refresh, Facebook Spam, SEO Myths & SEO Poll Results, Search Engine Roundtable

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.