Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Google » Google Shopping » SearchCap: Paid Search Best Practices, Link Development & Search Experience

SearchCap: Paid Search Best Practices, Link Development & Search Experience

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Barry Schwartz on September 8, 2015 at 4:06 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Search, Content & Customer Experience – Moving Prospects From Awareness To Action
    Sep 8, 2015 by Jim Yu

    To reach your SEO goals, your landing pages must map to search terms tied to the appropriate stage in the customer journey. Columnist Jim Yu explains how to achieve this.

  • The Opportunity Prospector: Link Development’s Most Undervalued Role
    Sep 8, 2015 by Garrett French

    Enterprise organizations that want to get serious about link building may be well served by a dedicated team for link acquisition. Columnist Garrett French outlines the five roles that comprise this team and focuses today on the opportunity prospector.

  • Re-Examining The Top 10 Paid Search Best Practices, Part 1
    Sep 7, 2015 by Josh Dreller

    Is following the conventional wisdom on search advertising actually wise? Contributor Josh Dreller asks tough questions about five of the biggies.

  • Final Agenda For MarTech Europe Is Up. Register Now!
    Sep 7, 2015 by Search Engine Land

    Enhance your business results with technology-powered marketing. Attend MarTech: The Marketing Tech Conference. Marketing technology experts from Europe’s leading companies will share successes and learnings. They’ll discuss implementing marketing solutions and re-engineering their organisations to optimise the investment. Keep reading for what to expect at MarTech or check out the complete agenda. Then reserve your spot at low “beta” […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

  • Facebook Is Testing Tweaks In The Design For Brand Pages
  • EBay Celebrates 20th Anniversary With “20 Days Of Deals” Promotion & Major Update To Mobile Apps
  • YouTube Reportedly Prepping For Independent Viewability Measurement
  • A New Definition For Marketing: Lessons From MyFitnessPal
  • 4 Reasons Brands Should Sell Directly To Consumers Online
  • 4 Characteristics Of A Contextually-Aware Email Marketing System
  • Engagement Vs. Monetization: How Small Media Companies Can Walk The Fine Line
  • Final Agenda For MarTech Europe Is Up. Register Now!
  • Factual Announces Deals With Apple And Facebook For Improved Location Data
  • Bing Pushes Microsoft’s Edge Browser When People Search For “Chrome” Or “Firefox”
  • Heineken USA Buys Facebook & Twitter Users A Beer In A Bid To Expand its Customer Base

Search News From Around The Web:

Industry

  • Facebook’s Messenger And The Challenge To Google’s Search Dominance, TechCrunch
  • Reflecting on a decade of SEO at Yahoo, Aidan Beanland | LinkedIn

Local & Maps

  • Finding imagery updates with the Google Earth plugin, Google Earth Blog
  • Google Local Results Include Holiday Hours Alert, thesempost.com
  • The Anatomy of a Local Search Result in Google, Alan Rothstein
  • Three Qualities That Drove the Success of our NFC Interactive, Renegade Search
  • Video: How Does News Impact Local Rankings?, Local University
  • Watch Out: Yelp for Gear Launches on the Samsung Gear S2, Yelp Official Blog

Link Building

  • PR is replacing link building – this is why, Branded3
  • Content, Shares, and Links: Insights from Analyzing 1 Million Articles, Moz
  • How to Build Keyword Rich Links With Guest Articles When All the Odds Are Against You, Ahrefs Blog

Searching

  • Through the Google lens: Search Trends August 28–September 3, Official Google Blog
  • Google’s new voice transcription censors swearing, Fusion
  • ‘Who Runs Hollywood’ Produces Anti-Semitic Result in Google Search, Re/code
  • Google Testing Infinite Scroll Web Results, Search Engine Roundtable
  • How to browse a virtual bookshelf, SearchReSearch

SEO

  • Screaming Frog SEO Spider – Version 5.0, Screaming Frog
  • 7 Common SEO Myths Debunked, Koozai
  • Blog SEO: add categories to your blog!, Yoast
  • Google Says Pages & Posts Are The Same, There Is No Difference, Search Engine Roundtable
  • Just Another Pothole in an SEO Client Relationship, thesempost.com
  • Moz’s Ranking Factors 2015 : Do’s and Don’ts, verticalmeasures.com
  • Panda 4.2 Analysis and Findings 7 Weeks Into The Extended Rollout, hmtweb.com
  • SEO: Metadata Can Optimize Search Results, Practical Ecommerce
  • September 2015 Google Webmaster Report: Panda, App Interstitials, 3 Pack & More, Search Engine Roundtable
  • Three incorrect SEO generalisations that could damage your business, Econsultancy
  • Top 5 Google SEO Performance Indicators, SEMrush Blog
  • What Makes a Good SEO Consultant? 38 Questions & 12 Things to Look For, ignitevisibility.com

SEM / Paid Search

  • A Guide to Yandex.Direct for Google AdWords Experts, www.stateofdigital.com
  • Google Tests New Shopping Ad Interface, Search Engine Roundtable
  • How To Write A PPC Job Description In Today’s World, PPC Hero

Search Marketing

  • Reach more customers online: Add GTINs to your Google Shopping data feed, Google Commerce
  • SEO and PPC work best together, not in isolation. Find out why!, vertical-leap.uk

New on Search Engine Land

    The latest jobs in search marketing
    3 content marketing strategies to support SEO success
    Google Analytics 4 guide for PPC
    SEO reporting to impress: How to successfully report your SEO process, efforts and result
    9 ways to become an SEO problem-solver

About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Related Topics

AmazonAppleGoogle ShoppingLink BuildingLinkedInSEOSERP ExperienceYelp

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The SMX Conference logo.

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

The MarTech Conference logo.

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events
Webinars

Benchmark Your Social Media Performance For a Competitive Edge

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports
White Papers

How to use AI to make your PR more human

The State of Influencer Pricing

How to Measure Influencer Performance

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.