SearchCap: Paid Search Best Practices, Link Development & Search Experience

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Search, Content & Customer Experience – Moving Prospects From Awareness To Action
  Sep 8, 2015 by Jim Yu

  To reach your SEO goals, your landing pages must map to search terms tied to the appropriate stage in the customer journey. Columnist Jim Yu explains how to achieve this.

• The Opportunity Prospector: Link Development’s Most Undervalued Role
  Sep 8, 2015 by Garrett French

  Enterprise organizations that want to get serious about link building may be well served by a dedicated team for link acquisition. Columnist Garrett French outlines the five roles that comprise this team and focuses today on the opportunity prospector.

• Re-Examining The Top 10 Paid Search Best Practices, Part 1
  Sep 7, 2015 by Josh Dreller

  Is following the conventional wisdom on search advertising actually wise? Contributor Josh Dreller asks tough questions about five of the biggies.

• Final Agenda For MarTech Europe Is Up. Register Now!
  Sep 7, 2015 by Search Engine Land

  Enhance your business results with technology-powered marketing. Attend MarTech: The Marketing Tech Conference. Marketing technology experts from Europe’s leading companies will share successes and learnings. They’ll discuss implementing marketing solutions and re-engineering their organisations to optimise the investment. Keep reading for what to expect at MarTech or check out the complete agenda. Then reserve your spot at low “beta” […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Is Testing Tweaks In The Design For Brand Pages
• EBay Celebrates 20th Anniversary With “20 Days Of Deals” Promotion & Major Update To Mobile Apps
• YouTube Reportedly Prepping For Independent Viewability Measurement
• A New Definition For Marketing: Lessons From MyFitnessPal
• 4 Reasons Brands Should Sell Directly To Consumers Online
• 4 Characteristics Of A Contextually-Aware Email Marketing System
• Engagement Vs. Monetization: How Small Media Companies Can Walk The Fine Line
• Final Agenda For MarTech Europe Is Up. Register Now!
• Factual Announces Deals With Apple And Facebook For Improved Location Data
• Bing Pushes Microsoft’s Edge Browser When People Search For “Chrome” Or “Firefox”
• Heineken USA Buys Facebook & Twitter Users A Beer In A Bid To Expand its Customer Base

Search News From Around The Web:

Industry

• Facebook’s Messenger And The Challenge To Google’s Search Dominance, TechCrunch
• Reflecting on a decade of SEO at Yahoo, Aidan Beanland | LinkedIn

Local & Maps

• Finding imagery updates with the Google Earth plugin, Google Earth Blog
• Google Local Results Include Holiday Hours Alert, thesempost.com
• The Anatomy of a Local Search Result in Google, Alan Rothstein
• Three Qualities That Drove the Success of our NFC Interactive, Renegade Search
• Video: How Does News Impact Local Rankings?, Local University
• Watch Out: Yelp for Gear Launches on the Samsung Gear S2, Yelp Official Blog

Link Building

• PR is replacing link building – this is why, Branded3
• Content, Shares, and Links: Insights from Analyzing 1 Million Articles, Moz
• How to Build Keyword Rich Links With Guest Articles When All the Odds Are Against You, Ahrefs Blog

Searching

• Through the Google lens: Search Trends August 28–September 3, Official Google Blog
• Google’s new voice transcription censors swearing, Fusion
• ‘Who Runs Hollywood’ Produces Anti-Semitic Result in Google Search, Re/code
• Google Testing Infinite Scroll Web Results, Search Engine Roundtable
• How to browse a virtual bookshelf, SearchReSearch

SEO

• Screaming Frog SEO Spider – Version 5.0, Screaming Frog
• 7 Common SEO Myths Debunked, Koozai
• Blog SEO: add categories to your blog!, Yoast
• Google Says Pages & Posts Are The Same, There Is No Difference, Search Engine Roundtable
• Just Another Pothole in an SEO Client Relationship, thesempost.com
• Moz’s Ranking Factors 2015 : Do’s and Don’ts, verticalmeasures.com
• Panda 4.2 Analysis and Findings 7 Weeks Into The Extended Rollout, hmtweb.com
• SEO: Metadata Can Optimize Search Results, Practical Ecommerce
• September 2015 Google Webmaster Report: Panda, App Interstitials, 3 Pack & More, Search Engine Roundtable
• Three incorrect SEO generalisations that could damage your business, Econsultancy
• Top 5 Google SEO Performance Indicators, SEMrush Blog
• What Makes a Good SEO Consultant? 38 Questions & 12 Things to Look For, ignitevisibility.com

SEM / Paid Search

• A Guide to Yandex.Direct for Google AdWords Experts, www.stateofdigital.com
• Google Tests New Shopping Ad Interface, Search Engine Roundtable
• How To Write A PPC Job Description In Today’s World, PPC Hero

Search Marketing

• Reach more customers online: Add GTINs to your Google Shopping data feed, Google Commerce
• SEO and PPC work best together, not in isolation. Find out why!, vertical-leap.uk

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.