SearchCap: No Phone Numbers In Bing Ads, LinkRisk & PPC Education

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy

  Advertisers will need to use call or location extensions to display phone numbers.

• Tool Overview: LinkRisk — Not Just For Detoxing Anymore

  Link Week columnist Julie Joyce reviews the LinkRisk tool suite, which has added some useful capabilities you may not be aware of.

• Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions

  Ever wonder how final delivery dates and special options affect online conversions before Christmas? Contributor Rebekah Schelfout shares her insights.

• MarTech San Francisco 2015 Rates Increase Next Week

  Join the MarTech Conference community shaping the future of technology-powered marketing… and marketing management. Don’t miss this year’s only North American edition of MarTech: The Marketing Tech Conference, March 31 – April 1 in San Francisco. You save $400 by registering before the lowest rates expire next week. 2015 promises to be a year of […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Live Blog: CES Talk By Google’s VP Of Video Ads Neal Mohan
• SPONSOR MESSAGE: New Partnership Opportunities with Page One Power
• Jeep ‘River In The City’ Stunt Transports Unsuspecting Drivers To Urban Wilderness Wonderland
• Live Blog: The CES Panel On Video Advertising
• Live Blog: The CES Panel On Native Advertising
• Survey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015
• Meet The New Twitter Analytics Tools (From Twitter!)
• Marc Poirier Appointed Acquisio CEO & President
• When It Comes To Customer Expectations, One Size Does Not Fit All
• MarTech San Francisco 2015 Rates Increase Next Week
• When Twitter Suffers An Outage Who Will Hear Our Complaints?
• What Twitter Is Currently Doing — And Not Doing — With Video
• Allstate’s Mayhem Sold The Entire Contents Of This Couple’s House While They Were At The Sugar Bowl

Search News From Around The Web:

Industry

• Google Lobbies for Cheaper Airwaves, Wall Street Journal
• 50 Top SEO Experts to Follow on Social Media (to Get Updated Tips & Advice), postplanner.com

Local & Maps

• 7 Tips to Improving Your Local Presence Post Penguin in 2015, Ahrefs Blog

Link Building

• On Link Volume for SEO, builtvisible.com

Searching

• Wrong Google Answer, Google Operating System

SEO

• Google News Algorithm Has 200 Ranking Factors?, Search Engine Roundtable
• On Link Volume for SEO, Builtvisible
• There Is No One Size Fits All B2B SEO Program, KoMarketing
• What is Negative SEO and how can you protect your website?, Econsultancy

SEM / Paid Search

• Explanation of Adwords Conversion Optimizer, PPC Hero®
• New Adwords Custom Columns Feature Helps You Track Segmented Conversions, Search Engine People Blog

Search Marketing

• 10 Predictions for the Marketing World in 2015, Moz

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.