SearchCap: The Day In Search, April 1, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Acquisition Marketers And The SEO ROI Dilemma After over 12 years practicing the art of SEO, and selling SEO services to clients, I thought the industry had reached a stage of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Acquisition Marketers And The SEO ROI Dilemma
After over 12 years practicing the art of SEO, and selling SEO services to clients, I thought the industry had reached a stage of “acceptance”. But there is still a very smart group of people out there that are doubters – The Acquisition Marketers. SEO Personality Types Company executives and owners have varying degrees of […]
- Usability & Internet Search Marketing: A More Unified Approach
For years there were two camps – website usability and search engine optimization. Rarely did they acknowledge each other, let alone work as a team. Each side argued they knew best how to make web pages findable in search engines. They’re both right. The website usability house is focused on human behavior. They follow along […]
- For April Fools, Google Goes Comic Sans & Ousts Helvetica
Don’t tell Google that Comic Sans is dead. The company has announced it’s coming back for all products, at least for April Fools Day. The April Fools joke begins with a page explaining that Google has conducted research into various fonts and found through eye tracking that Comic Sans beats other fonts: Comic Sans For […]
- New: Google Improves Similar Image Search Filter
Google has made improvements to the similar images filter they added back in 2009. Google explained the improvements include: Fresher similar image results More comprehensive results for similar filters Support for site command on similar filters Here is a screen shot of one of the results: To access this yourself, go to Google Images, search […]
- Official: Google Stops The Music Search
Google’s Music Search, which launched with tremendous fanfare in October 2009, has been taken offline. But the company is suggesting that it’s not completely dead. A Google spokesperson tells Search Engine Land: The music search feature introduced in 2009 is currently unavailable while we make some updates to the user experience. Google’s Music Search put […]
- It’s Over: Google Has Already Won April Fools Day 2011
It’s not even April 1st in Mountain View, but the April Fools Day comedy game is already over and I’m declaring Google the winner. Hiring autocompleters? YouTube 1911? Gmail Motion? Chromercise? Ding, ding, ding and ding. Game over. If you’re planning any big pranks tomorrow, skip it. Below, what’s out there now — and a […]
- How To Leave Your Yacht Out Of A TechCrunch Story
Having your yacht mentioned in a TechCrunch article can be alarming. Follow a few simple guidelines, and maybe you can avoid this.
- He Said/She Said Between Google & CNN On Face Recognition Story
This morning I read the CNN story that said Google was finally going to incorporate facial recognition technology into its Goggles app or another mobile application. I then wrote an opinion piece that argued Google was courting a major privacy backlash, despite seeming to have privacy controls worked out in the article. Thereafter I was […]
- Bing Tests Links At Top Vs. Left Of Home Page
The Microsoft News Blog noticed Bing testing out a new user interface for the vertical search engine links. Instead of having the links to the vertical search properties on the middle section left hand side of the page, the links are at the top. A Microsoft spokesperson told us, “We’re constantly updating and refining the […]
- SMX Advanced Agenda Posted: Register by Saturday for Super Early Bird Rates
Join the most accomplished search marketers in the world – attend Search Engine Land’s SMX Advanced Seattle, June 7-8. Check out the full agenda, featuring two days of experts-only sessions, keynotes and the highest-level networking anywhere. Register by this Saturday, April 2nd, and you’ll receive the best rates offered for the only conference designed for […]
- Zapped: Google Votes -1 On That +1 Button
Just that quickly, Google has disabled the +1 button that was spotted online earlier today. The button was pieced together and seemed to work for a couple hours, though, as the comments on our story show, its integration into Google’s search results wasn’t real good due to the limited rollout of +1 so far. A […]
Search News From Around The Web:
Applications & Portal Features
- UA String Changes Coming In Chrome 11, Chromium Blog
- Why Are Larry Page and I So Different? (or…why didn’t Google buy my company?) Altucher Confidential, jamesaltucher.com
- Yahoo’s Bartz slips in employees’ eyes, FT.com
- Google foe won’t take no on Buzz cash, Reuters
- Facebook Terminated Corporate Development Employee Over Insider Trading Scandal, TechCrunch
- Google Answers Viacom in YouTube Appeal (Exclusive), hollywoodreporter.com
Local, Maps & Mobile
Paid Search & Contextual
- Donate your ad cents (and dollars) to help Japan, Inside AdSense
- Searching for a Cinderella story, Official Google Blog
SEO & SEM
- Put optimization ideas to the test—run AdWords Campaign Experiments in your Opportunities tab, Inside AdWords
- Google AdSense Upset Publishers Impacted By Farmer/Panda Update, Search Engine Roundtable
- How to Reverse Engineer the Google Panda Update, SEO Theory
- Poll: Google Logos Impact Your Google Search Traffic?, Search Engine Roundtable
- SEO: a due diligence must?, Econsultancy
- Facebook Now Has 250 Million Mobile Users (And A New Unified Mobile Website To Match), TechCrunch
- Google 1 Is Just The Beginning, Regular Geek
- How To Avoid Accidental Tweets & Disasters, outspokenmedia.com
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- The 7 Deadly Sins Of Content Promotion – Content promotion is a very popular tool in a social media marketer’s tool kit. A successful promotion can bring exposure and links at a low price: that low cost and high return is what’s driving a lot of companies to get involved.
Unfortunately, companies are jumping in without learning how to promote content the right way.
- Notorious S.E.O.: The 10 Crack Commandments of Link Building – Christopher Wallace was a lot of things. Drug dealer. Businessman. Best-selling music artist. Biggie Smalls. The Notorious B.I.G.
Add to that list: link building guru.
- 8 Reasons SEO Audits are Needed Before Sites are Built – If you’ve worked in the SEO industry for any significant length of time, you’ve inevitably had a situation arise where a brand new site was being planned or an existing site was being overhauled and you were brought in to ensure the new (or new version) site would get SEO.
And unless you have magic fairy dust at your beck and call, you have also had to deal with the fact that you were called in after the new site was already planned.
- Manage Like You’re Dying: A Humbled Entrepreneur’s Reflections – Marty Weintraub offers his agency management tips from his unique perspective.