SearchCap: The Day In Search, April 2, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Want To Speak @ SMX Advanced? Here’s How The agenda is live, and we’re now accepting submissions to speak at SMX Advanced 2013 in Seattle, on June 11-12, 2013. To increase […]
Matt McGee on April 2, 2013 at 4:59 pm | Reading time: 5 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Want To Speak @ SMX Advanced? Here’s How
The agenda is live, and we’re now accepting submissions to speak at SMX Advanced 2013 in Seattle, on June 11-12, 2013. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please […] - New Tool: BigWebStats Aggregates Website Statistics And SEO Data
Marketers may want to add BigWebStats to their lists of research tools. The new site pulls a wide range of information on just about any website. Enter a URL and BigWebStats aggregates data from several sources across the Web and displays it in one page, including visitors insights, social engagement, domain and technology information and […] - SMX Advanced Keynote: Microsoft’s Vision Of The Future Of Search
Ask just about any search marketer what they associate with Microsoft, and the answer will be “Bing.” But, Microsoft is much more than Bing, with many business units and a formidable research division. And increasingly, Bing is not “just” Microsoft’s Google competitor; rather, it is at the core of everything the company is trying to […] - The Dangers Of Brainstorming Your International Content Marketing Strategy
Brainstormings are wonderful things, and we creative types really love them! But, the writing is on the wall for brainstormings in international content marketing! We know that content is the new marketing driver which many are talking about. Google has driven us to it with a variety of animals (Pandas and Penguins) and has threatened […] - A Data-Centric Approach To Identifying 404 Pages Worth Saving
A critical part of doing a site or link audit is checking to see how many 404 (page not found) pages there are in a site. I can’t tell you how many times I’ve seen an audit that lists the total number of 404 pages and advises developers to find appropriate pages to redirect these […] - Maria Sibylla Merian Honored With Google Doodle
Maria Sibylla Merian, an entomologist and scientific historian who painted the plants and insects that she studied, is being honored today with a new Google logo (aka Google doodle) on what would’ve been her 366th birthday. Merian’s Wikipedia page shines a light on her importance to science: She published three collections of engravings of plants […] - AdWords Launches New Keyword Bulk Upload Feature
Today, Google launched a new keyword bulk editing feature in AdWords designed to make it easier to add, edit and remove keywords at scale. The feature builds on the bulk editing tools released last November. Keyword bulk upload is accessible from the keyword report download window, shown below. When clicking the “Editable” box, an editable […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Shopping.com Rebrands As eBay Commerce Network: What It Means
- Unhappy Google’s Not Changed Privacy Policy, EU Vows Six Individual EU Nations Will Press On
- Survey: Small & Midsize Businesses Are Spending The Majority Of Their Marketing Budgets On Email
- Google’s Privacy Director, Alma Whitten, Leaving On July 1st
Search News From Around The Web:
Applications & Portal Features
- Yahoo! Mail and Dropbox Team to Make Attachments Easier, ycorpblog.com
Business Issues
- Baidu Reportedly Working on Google Glass-Like ‘Baidu Eye’, www.techinasia.com
- Webby Awards’ Neil Vogel Is About.com’s New CEO, All Things D
Link Building
- Everything I Know About Link Building I Learned in 1998, Search Engine Journal
- If a site linking to mine gets caught selling links, what happens to my site?, YouTube
- Link Building: Get Relevant or Die Trying, Search Engine Watch
- Operation: Removing Unnatural Links, www.hobo-web.co.uk
- The Fish Aren’t Biting: Failed (Link) Bait on the Rough Seas of SEO, zoomspring.com
Paid Search
- How Much You Should Spend on Pay Per Click Advertising, Search Engine People
- Local AdWords Tips for Businesses, www.dkssystems.com
- PPC Advertising: 5 Daily Activities to Grow Profits, Practical E-Commerce
- PPC Keyword Match Types & Tips to Remember, PPC Hero
- Upgraded Extensions, Search Engine Journal
- Watch Out for Runaway Bids, PPC Hero
- Why I love AdWords segments, www.ppcassociates.com
Searching
- Alan Emtage: The Man Who Invented The World’s First Search Engine (But Didn’t Patent It), www.huffingtonpost.com
- Google Now arrives in Chrome Canary for Windows and shows up in the notification center, still can’t be used, The Next Web
- Search Behavior: The Warm Up — A Study with SurveyMonkey, blog.iacquire.com
SEM Industry
- Meet your marketer: Julia Logan, www.alessiomadeyski.com
- Why I’m quitting SEO, martinmacdonald.net
SEO & SEM
- 75% Of SEOs Believe Google Gives Brands Preferential Treatment, Search Engine Roundtable
- Advanced SEO troubleshooting: Why isn’t this page indexed?, Distilled
- SEO from a Newb’s Perspective, SEOmoz
- Traffic and Ranking Drop Checklist, www.seoverflow.com
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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