SearchCap: The Day In Search, April 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s March Updates: Anchor Text, Image Search, Navigational Search & More Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google’s March Updates: Anchor Text, Image Search, Navigational Search & More
Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy old SEO — this month’s seems even more difficult to grasp than normal. There are a lot of words in this month’s list of 50 changes, but it appears to me that there’s not really […]
- For Social Media Marketers, SEO Is Much More Popular Than PPC
Social media marketers are much more likely to also use SEO in their marketing efforts than PCC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing […]
- How To Run A Pay Per Click Campaign In Multiple Languages Without An Agency
No doubt many clients would love to imaging a world in which they didn’t have to deal with agencies or external resources. Niall Donohue won the Medallion Speaker Award at the International Search Summit alongside SMX Munich with a presentation which, at its heart, considered the best way to run Google pay per click campaigns […]
- How To Develop A Keyword Plan
Since last time, you’ve been busy growing your keyword seeds into little seedlings, using those handy Excel tricks I wrote about. You’ve likely got thousands of keywords now, and may have no idea what to do next. If you’ll forgive me, I’ll continue the planting analogy for categorizing and mapping keywords. It seems appropriate, with […]
- Using The Brown M&M Technique To Build Links
Some rock backs such as Van Halen, are these days, almost as famous for their outrageous demands as they are for their music. The most famous is their requirement for a bowl of M&Ms to be in their dressing room; with all the brown ones removed. Failure to comply with this seemingly outrageous request was […]
- Australian Court Finds Google Responsible For Misleading Ads Placed By Its Advertisers
A Federal Appeals Court in Australia has found Google responsible for misleading ads that displayed when users searched for certain terms and received ads from competitors who had bid on those terms. The ruling, though it only applies in Australia, is important because one of Google’s most central beliefs — which has come up in […]
- Federal And Rhode Island Agencies Divvy Up $500M That Google Forfeited In Pharmaceutical Settlement
The Federal Government has approved a plan to distribute the $500 million Google paid for illegally accepting advertisements from Canadian pharmacies targeting U.S. consumers. Under the plan, $230 million will be divided amongst the Rhode Island law enforcement agencies that participated in the investigation of Google. Another $100 million will go to Federal agencies, and […]
- AdCenter Launches Training Hub To Grow Ranks Of Accredited Professionals
In a bid to grow ranks of professionals accredited by Microsoft Advertising and educate them about its platform, the company has launched the free adCenter Training Hub. The hub is essentially a location where advertisers and agency folks can watch training videos and get up to speed on adCenter. The site keeps track of folks’ […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Twitter Madness: Stats For The NCAA Tournament & Championship Game
- Survey: Only 40 Percent Of Marketers Are Using Google+, But Many Plan To Change That
- Google’s Android Now 50 Percent Of US Smartphone Market — comScore
- TripAdvisor the Latest Google Critic To File EU Antitrust Claim
- Google To Offer $5 for $10 Starbucks Coupon Tomorrow
- Google Wallet Engineer Leaves For Square As Google Acquires Prepaid Card Processor
- Holy Consumer: Keeping Demand in Check
- Three Measurement Methods Challenging Campaign Performance: Key Takeaways from OMMA Global 2012
Search News From Around The Web:
Applications & Portal Features
- Chrome Web Store adds new trending section and better search options, 9to5Google
- Google Builds Third Asian Data Center In Taiwan, Wall Street Journal
- It’s Easier to Organize Files in Google Docs, Google Operating System
Business Issues
- Google, Oracle going to trial as settlement talks collapse, ZDNet
- How Facebook Search Could Be A Gift To Google, paidContent.org
- EU Opens Investigations Into Motorola Mobility Holdings On Patents, Wall Street Journal
- Google finalizes Cambridge expansion plans, BostonHerald.com
- Jonathan Heiliger: From Yahoo’s ISP To Facebook’s Infrastructure To Being A North Bridge VC, TechCrunch
- The “D” in Action: Yahoo Layoffs Coming Wednesday, International to Be Hit Hard, pandodaily.com
- Yahoo Japan Falls as Goldman Sachs Reiterates Sell Rating, Bloomberg
Link Building
- Dear Bing: What Are You Waiting For?, Point Blank SEO
- Link Building Tip: Make More Fools Days, distilled
- Link Equity Salvage: 7 Steps for Finding Your Long-Lost Links, Search Engine Watch
- Preparing for Link Armageddon, Search Engine Journal
- Using Passive Link Building to Build Links with No Budget, SEOmoz
- Why your backlink profile becomes even more important (and how to check it), SEOprofiler Blog
Local, Maps & Mobile
- Dude, where’s my food truck? Mapping businesses that move, Ars Technica
- Now see service alerts for the London Underground in Maps, Google LatLong
- The Most Impactful Restaurant Review Directories (According to Google Data), Search Influence
Searching
- Going global in search of great art, Official Google Blog
SEM Industry
- Google On How To Search The AdWords Community, Search Engine Roundtable
- Search Fanatics Hires Industry Veteran Todd Friesen as SVP of Search, prweb.com
- Women who rock SEO: the second wave, SEO Copywriting
SEO & SEM
- How can I send feedback to Google?, YouTube
- Is white hat SEO dead? Can it be that all SEO is now black hat?, internetmarketingninjas.com
- When Do New and Old Pages Outrank The Other?, Search Engine People
Social Media
- Breaking: Facebook Smacks Back at Yahoo With Patent Claims in Counter-Lawsuit, AllThingsD
- Twitter recap: March Madness, Twitter Blog
Web Analytics
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