SearchCap: The Day In Search, April 30, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tests Phone Numbers In AdWords Ads A reader sent us a screen capture of a phone number being listed in the Google AdWords ad text. The phone number is not […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Tests Phone Numbers In AdWords Ads
A reader sent us a screen capture of a phone number being listed in the Google AdWords ad text. The phone number is not related to one of Google’s click-to-call features and didn’t seem to be related to a browser extension. Google confirmed that this is indeed something they are testing. A […]
- Google Wins Legal Victories In Europe, US On Copyright & Trademark Issues
Google has won what appears to be a major legal victory in German (and so probably the rest of Europe) on the question of whether image search and showing thumbnails violates copyright law. The Google European Public Policy Blog succinctly describes the facts and holding:
We are heartened by the German Supreme Court´s ruling today […] - Yahoo’s Bartz Takes In $47 Million, Yang Gets One Dollar
paidContent reports on Yahoo’s executives salaries for 2009. Yahoo’s CEO, Carol Bartz earned $47 million in 2009, with a salary of $969,872 and $13 million in stock, almost $30 million in options, and some other earnings. Yahoo clarified that $42 million was not actually realized in the year and the amount Bartz will […]
- Conversion Optimization: Do This First, Part 2
In my last post, Conversion Optimization: Do This First we used our analytics package to identify the pages that were important in the conversion optimization process. This month we’re going to look at some tools and techniques which will help us identify which elements of these pages and processes are in need of improvement.
By now, […] - Usability Testing Tool Review: Usabilla
We’re seeing a boom period in the development of new tools for usability testing, which is a great trend that foretells better web experiences in the coming years. Today I’m going to look at Usabilla, which my friend Keri Morgret and I used on her site Strike Models, which sells products for building remote controlled […]
- Google’s Brand Gets Thumbs Up; Google Buzz Not So Much
Two conflicting looks at Google earlier today that we’ll pass along, starting with the good news for all inside the Googleplex.
Google ranked number one on the Most Valuable Global Brand on the BrandZ Top 100 list, with a “brand value” of $114 billion. That’s a 14% increase over 2009 for Google. (Microsoft was fourth on […] - YouTube Surpasses 13 Billion Videos Viewed In March, comScore Says
There seems to be no end to our collective appetite for watching video online. According to the latest comScore numbers, more than 180 million U.S. internet users watched video online during March. That number is a 3.5% jump from the February video viewing audience.
As you’d expect, the vast majority of all this happened on YouTube. […]
Search News From Around The Web:
Applications & Portal Features
- Least Influential People of 2010, TIME
- HTML5 Video, IEBlog
- New Chrome fires up geolocation ability, CNET News
Business Issues
- Yahoo Taiwan Still Loves The Sex, TechCrunch
- Would Apple Look Smart to Enter Online Search Fray?, Seeking Alpha
Local, Maps & Mobile
- Imagery for response to Haiti earthquake and Yazoo tornado, Google LatLong
- Link Building with Content: 29 Queries for Content-Based Link Builders, Search Engine Guide
- Tags: Now in 11 cities, Google LatLong
- Google Updates Community Edit History with Editor Quality Comments, Mike Blumenthal
- Mapping the "No Phone Zone" movement, Google LatLong
- Sneaky ways to top Google’s local listings, Econsultancy
Paid Search & Contextual
- AdWords Known Issues: Missing Billing Pages, AdWords Help Experts
Searching
- How do you see search working a decade from now?, YouTube
- and we’re off to the races, Bing
- Crawling and the real time web; it’s about happiness metrics, Search Engine Journal
- Looking Deep into the Science of the Web at WWW2010 this Week, Yodel Anecdotal
SEM Industry
- Video Recap of Weekly Search Buzz :: April 30, 2010, Search Engine Roundtable
SEO & SEM
- B2B SEO – Focus on Content Search Engine Optimization at MarketingProfs B2B Forum, Online Marketing Blog
- Competitive Intelligence in SEO & Social Media, Search Engine Journal
- Google UK SERPs update from Matt Cutts, ip-seo.com
- Local Search Recipe: Making KML Files and GEO Sitemaps Are a Piece of Cake., Search Engine Journal
- Not Only Are 410 Response Codes More Permanent, They Are Faster, Search Engine Roundtable
- Yahoo Search Update: April 2010, Really?, Search Engine Roundtable
Social Media
- 50,000 Websites Have Already Integrated Facebook’s New Social Plugins, TechCrunch
- Get on the inside track with "Company Follow", The LinkedIn Blog
- Is Twitter ‘mainstream’? It’s complicated, Econsultancy
- Why it is too late to regulate Facebook, Scobleizer
Video, Music & Image Search
Other Items
- Google’s Doodle For Queensday Amsterdam 2010, Search Engine Roundtable
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