SearchCap: The Day In Search, April 30, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Five Key Learnings From A Local Marketing Success Story One of our most compelling speakers at the 2012 Local Search Association annual conference was Mary Boysman, VP Brand Marketing and Advertising […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Five Key Learnings From A Local Marketing Success Story

    One of our most compelling speakers at the 2012 Local Search Association annual conference was Mary Boysman, VP Brand Marketing and Advertising at Aspen Dental, a fast-growing, multi-market health care provider. Speaking to a crowd of local search leaders from around the world, Boysman described in detail how she and her team developed a comprehensive […]

  • AdWords “Rotate Evenly” Setting To Stop Rotating After 30 Days

    The “rotate evenly” setting on an AdWords campaign has been a long-time best friend to habitual ad testers testers and landing page tweakers everywhere. Next week, the “rotate evenly” setting will stop rotating after 30 days and default to a different setting, “optimize for clicks.” Three settings currently exist: Rotate evenly Optimize for clicks Optimize […]

  • 7 Real Mobile Duplicate Content SEO Issues

    Ask someone who’s new to mobile SEO about it and they’re almost sure to tell you that mobile sites are duplicate content. The fear is that having the same content on two URLs will do the same thing it does in traditional SEO and split link equity and social shares, making it more difficult for […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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