SearchCap: The Day In Search, April 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo In A Fight For Its Life According to Reuters on Tuesday next week the already embattled new Yahoo CEO Scott Thompson will lay out his vision for the company. The […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Yahoo In A Fight For Its Life
According to Reuters on Tuesday next week the already embattled new Yahoo CEO Scott Thompson will lay out his vision for the company. The pressure will be on to deliver a coherent and convincing plan — emphasis on convincing. Following the announcement of 2,000 layoffs earlier this week Thompson sought to reassure Yahoo employees in […]
- AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks
Google this week introduced the ability to target more than 30,000 ZIP codes in AdWords, giving advertisers the ability to find potential customers in a familiar, granular way. Another new feature, Location Insertion, is aimed at letting advertisers with multiple locations create one ad, and have information dynamically inserted depending on the user’s query or […]
- Using Data To Better Understand Tablet Consumer Behavior
The emergence of the tablet PC as a legitimate device for online activities beyond media consumption has turned the eyes of marketers and analysts towards understanding how tablet user behavior differs from that of traditional desktop and mobile. There are certain things which simply cannot be done on a mobile device – but the gap […]
- In This Bright SEO Future, Don’t Forget The Basics
We finally made it to April, folks! And I say this with more joy than usual, since March was a crazy month for SEO. If you made it through March without an email from Google or a penalty from Google or a drop in Google organic search traffic due to Panda updates or paidlink-related issues, […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Marketing Biz: Yahoo Layoffs, Facebook Countersuit & Groupon’s Fuzzy Math
- Google Cofounder Sergey Brin Spotted Wearing The “Google Glasses”
- Inside Twitter’s Spam Lawsuit: Fighting Five Defendants Cost More Than $700,000
- Twitter Takes Five Alleged Spammers To Federal Court
- Make Love, Not Evil — The New Google Motto?
Search News From Around The Web:
Local, Maps & Mobile
- Google Encouraging More User Edits on Google Place Pages, marketing-blog.catalystemarketing.com
- Help Desk Hangouts: Get found on Google with Places for business, googlesmb.blogspot.com
- The Real Meaning of the Google Places Statuses, www.ngsmarketing.com
- Use Emoji To Increase Your Click Throughs On Google Mobile, Search Engine Roundtable
Paid Search & Contextual
- Release Announcement: Campaign Management Upgrade, adCenter Blog
- Google Testing Call Reporting in Adwords Express, Mike Blumenthal
SEM Industry
- 10 SEO Leadership Qualities, Search Engine Watch
- Confessions from a Former Agency Exec, jlh-marketing.com
SEO & SEM
- SEO is Dead: A Fun Romp through the “Death of SEO” Graveyard, portent.com
- 8 Social and SEO myths reviewed, www.bing.com
- Doing SEO? Do It Gently, Small Business SEM
- How to Stop Over Optimizing and Start Creating for SEO – Whiteboard Friday, SEOmoz
- SEO and PPC: Synergistic or Cannibalistic?, www.practicalecommerce.com
Social Media
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