SearchCap: The Day In Search, April 9, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Consider The Ends To Justify The Means In PPC

  “En toute chose il faut considérer la fin.” (In everything one must consider the end) – Jean de La Fontaine, 1668 It seems that every initial conversation with a prospect, or a new client, seems to start out as follows: Me: “What are your business goals?” Client: “I want more {clicks, actions, conversions} at […]

• How The Bing Toolbar May Accidentally Submit Private Pages & Ads

  Microsoft has confirmed that they do discover and index URLs that they find through users surfing the Internet with the Bing Toolbar installed. This can be a concern for those who know certain URLs are only accessible if the individual knows about it and navigates to the URL with the Bing Toolbar installed. For example, […]

• How To Prune The Enterprise Link Tree

  As Barry Schwartz pointed out earlier this month, Google’s warning sites about spammy link practices. And it’s no April Fool’s joke. While most of the attention’s been focused on affiliates, link networks and the like, enterprise sites need to take a careful look at their own link profiles. But that’s not easy. Instead of hundreds […]

• Eadweard J. Muybridge 182nd Birthday Google Logo

  Google is honoring the 182nd birthday of Eadweard J. Muybridge, the photographer most well known for capturing motion in his works. He in fact created a device named the zoopraxiscope, which was used for projecting motion pictures. Google’s logo represents one film strip almost everyone recognizes from history books, the Galloping horse. Here is a […]

• How “Facebook Search” Could Help Google Escape The Antitrust Noose

  Last week in the Chicago Tribune former judge and scholar Robert Bork (who is also a Google advisor) penned an opinion column arguing that by the accepted standards of antitrust law Google has done nothing legally wrong. Bork says, “There is extraordinary competition in the search engine business. Look at the proliferation of what are […]

• Page To Anti-Trust Critics: “Actions” & Google+ Are An Essential Part Of Search

  Google’s taken flak over the past year from critics about how the company has been integrating actions such as booking flights or hotels into its search results. It’s also faced criticisms that it is leveraging its search dominance to build its Google+ social network. I found it notable that Google CEO Larry Page, in his […]

• Search Month: March 2012 Search News, In Review

  Search Month is an exclusive monthly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land from the previous month. Below are top stories organized by topic that happened over the past month. Each topic (or Search Engine Land column) is also a link, where you can click through and […]

• SearchWeek: April 2, 2012

  Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Microsoft Buys 800+ AOL Patents For $1.1 Billion
• Facebook Acquires Instagram For A Reported One Billion Dollars
• Leaked: Google Analytics Is Making Its Way To Google+
• 5 Tips For Making Your Google+ Company Page Better
• Getting The Most Out Of Google’s Contextual Targeting Tool

Search News From Around The Web:

Business Issues

• Google Plots Web Domain-Buying Spree, Ad Age
• AOL Sells 800 Patents For $1 Billion To Microsoft [Memo To Staff], TechCrunch
• Google Moves In on Hollywood’s Night in Washington, New York Times
• Microsoft Buys Netscape In AOL $1 Billion Patent Deal, AllThingsD
• Microsoft’s purchase of AOL patents may be about a Google map war, ZDNet
• MPAA Joins Google, Facebook, EFF In Repeat Infringer Copyright Battle, TorrentFreak

Link Building

• Linkscape Index Delay Explained, SEOmoz
• 7 Link-Building Mistakes You Ought to Avoid, quicksprout.com
• How Google Might Index Link Behavior Information, SEO By The Sea
• Is the Link "Followed"?, www.internetmarketingninjas.com

Local, Maps & Mobile

• Google Places False Negatives Comic by Margaret Shulock – Joseph & The Inn, Mike Blumenthal
• Local Search: Will Mobile Overtake Desktop?, blog.kelseygroup.com
• Yahoo! is searching for growth on Google’s Earth, Telegraph

Other Items

• Google Skips Easter Logo But Has An Easter Egg In Search Results, Search Engine Roundtable

Searching

• Google Searching Linked To Socio-Economic Health, medicalnewstoday.com

SEM Industry

• SEO Jobs for All Types of People, Daily SEO Tip

SEO & SEM

• 25 Ways to Decrease Your Rankings, Search Engine Journal
• 5 E-Commerce On-Site SEO Mistakes And What You Can Do About Them Now, Search Engine People
• An SEO’s Guide to Video Hosting and Embedding, SEOmoz
• An SEO’s Guide to SEO Audits Part 2: The Pre-Audit Preparation, Search Engine Journal
• Bing Campaing Management Updates, PPC Hero
• Do Paid Ads Cannibalize Organic Traffic?, Rimm Kaufman
• Excel and Google Docs: Tools for the Ultimate SEO Dashboard, SEOmoz
• Google Easter 2012 Search Update?, Search Engine Roundtable
• How to Get the Most Out of SEO Extensions & Add-Ons, Search Engine Watch
• Microsoft adCenter Approval Delays, Search Engine Roundtable
• The Long Tail is Dead: Meet the Wide Tail, PPC Associates Blog
• What Should I Be Doing Every Day for SEO?, SEO Theory

Social Media

• Selling You on Facebook, Wall Street Journal