SearchCap: The Day In Search, August 7, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Takes A Step Toward A Local Sales Force Originally spotted via gSpy, Google is soliciting "local business referral representatives" to gather metadata and take pictures at local businesses around the […]

on August 7, 2007 at 3:00 pm | Reading time: 6 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • Google Takes A
    Step Toward A Local Sales Force
    Originally spotted via gSpy, Google is soliciting "local business referral
    representatives" to gather metadata and take pictures at local businesses
    around the country. They will be paid and must apply. Indeed, Google appears
    to be targeting college students rather than serious sales people with the
    program….
  • Yahoo To Host
    Web Only US Presidential Debate
    Yahoo! to stream web-only US Prez debate from The Register reports that Yahoo
    will be airing a web-only U.S. presidential debate soon. Yes, Google did
    something like this recently with YouTube and the Democratic debate. But
    Google’s version was not exclusive to online only, Yahoo’s is. Charlie Rose,
    of PBS,…
  • Search
    Illustrated: Search Engine Click-Thru Behavior; You’ve Got To Be In The Top
    Ten!
    In search marketing, stats are important. But which metrics should you pay
    attention to? Page views? More elaborate measures with fancy acronyms like ROI
    or ROAS? There’s one metric that’s extremely important, according to a study
    of searcher behavior by iProspect. As simple (or simplistic) as it sounds,
    those…
  • FTC Town Hall
    Meeting To Examine ‘Behavioral Advertising’
    The US Federal Trade Commission is going to have a public forum in Washington,
    DC on Nov. 1-2 to bring together various consumer groups, academics and
    interested parties to address concerns "raised by the practice of tracking
    consumers’ activities online to target advertising." The last time the FTC
    looked into…
  • Forecast:
    Internet Expected To Exceed All Other Ad Media By 2011
    Private equity and investment firm Veronis Suhler Stevenson (VSS) put out a
    new ad spending forecast, covered in MediaPost and the Financial Times. Driven
    by audience migration, the US Internet is anticipated to capture $61.98
    billion and become the top ad medium in 2011. Traditional media will show
    slow, low…
  • MSN Is Back! At
    Least As Button On Live.com
    Just over a year ago, MSN seemed like the brand Microsoft wanted to deny ever
    existed. Almost like some embarrassing former leader of a country, the MSN
    name was excised or replaced in favor of the new Windows Live brand. But now
    MSN is back on Live.com, in the…
  • More Join
    YouTube Class Action Suit Copyright
    More parties join Google copyright lawsuit from Reuters reports that eight
    more parties have joined the class action copyright lawsuit against Google’s
    YouTube. As we reported earlier, the lawsuit that English soccer’s Premier
    League Ltd and music publisher Bourne & Co have against YouTube is now
    beginning to get more…
  • Google Maps,
    Privacy And The Eye In The Sky As More StreetView Photography Added
    The L.A. Times writes about the issue of privacy and Google’s StreetView
    photography, in the wake of more cities getting StreetView coverage. It covers
    much of the same territory as when the service initially launched (here’s our
    original article). But the service has become one of the focal points in…
  • The Right Way
    To Fix Inaccurate Wikipedia Articles
    Suppose your company, boss or political candidate discovers that their
    Wikipedia article is wrong, or has subtle inaccuracies that nonetheless paint
    them in an unfavorable light? Most people unfamiliar with how Wikipedia works
    consider only two solutions: edit the article or sit on their hands.
    Unfortunately, neither approach typically…
  • Combat Click
    Fraud By Blocking Low Quality Traffic
    Click fraud is a major concern to most advertisers. While advertisers should
    monitor their PPC activity and be aware of any possibilities of click fraud,
    there are several tools within Google AdWords and Yahoo Search Marketing
    accounts which can help to protect advertisers from potential click fraud….

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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