SearchCap: The Day In Search, December 14, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Think Beyond The Click: How To Build Landing Pages That Convert Landing pages are an important tool in any online marketing campaign. They are one of the best ways to convert […]

on December 14, 2007 at 2:15 pm | Reading time: 7 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Think Beyond The Click: How To Build Landing Pages That Convert
    Landing pages are an important tool in any online marketing campaign. They are one of the best ways to convert web clicks into clients, and can help to maximize your online performance. Here are some tips for getting started and building an effective landing page that meets the needs…

  • Back To Basics: New Column From Search Engine Land
    Our newest Search Engine Land column, Back To Basics, launches today. Back To Basics focuses on the core elements of search engine marketing, from keyword research to understanding web logs, basic search advertising techniques, and more. In today’s debut article, Julie Mason looks beyond the click to the landing…

  • Search in Pictures: Google, Ask.com & Yahoo Holiday Parties, Yahoo JetBlue Plane, Google Security Scooter

  • More High-Level Housecleaning At Yahoo; Plus, Wireless Exec Leaves Google
    AllThingsD’s Kara Swisher reports on two high level executive departures from Yahoo and about purges in the VP-heavy ranks at the company: “Next to go are VP of Media Engineering Bharath Kadaba and the higher profile Rachel Glaser, a senior vice president of operations finance.” The piece speculates that more…

  • Google Shopping: Google Tries For Shoppers Once Again
    First it was Froogle. Then it was Google Product Search. Then Google recently promoted product search to its home page. And now, Google’s using “Shopping” in an apparent bid to drum up traffic. We covered earlier how Google Product Search was added to the navigation of Google. But now…

  • Google AdSense To Give Publishers Access To Review Placement Targeted Ads Prior To Ad Placement
    The Google AdSense blog announced they will be rolling out the “Ad Review Center” to publishers over the course of the next few months. The Ad Review Center will give publishers the ability to review placement targeted ads before they are displayed on publisher sites. Plus, it will give publishers…

  • Universal Search Comes To Google Maps — Sort Of
    In something of a whimsical post (“Confessions of a search box”), the Google LatLong Blog says that photos, YouTube videos, and book search results have been added and are now discoverable in Google Maps. The photos are from various sources, including Google-owned Panoramio and Flickr….

  • Guge Vs. Google Chinese Court Hearing Begins
    Chinese Company Takes Google to Court from the AP reports the case between Guge and Google has begun this week. Beijing’s Guge Sci-Tech Co. took Google China to court for infringement over their name. Guge Sci-Tech Co. registered the name on April 19, 2006 with Beijing Municipal Industrial and Commercial…

  • Should All These Searches Be Forgotten?
    The big search engines released end-of-the-year lists that intrigue and entertain. They can also remind us of the fundamentals of search user behavior. Each year when we look back at top searches, we get to see what searchers are up to and take measure the strides in human development…

  • Google Knol – Google’s Play To Aggregate Knowledge Pages
    Move over Wikipedia, Yahoo Answers, Mahalo, and Squidoo. Maybe. That’s because Google’s testing its own service to let people build a repository of knowledge. In fact, knowledge forms the core of the service’s name: Google Knol. Screenshot of Google Knol page (feel free to use this and those below, just…

  • Google’s Webmaster Tools Adds More Diagnostic Features & Video Sitemaps
    Today, Google’s Webmaster Tools have been updated with new diagnostic features that alert site owners to problems Google may have extracting content from pages. In addition, they’ve added Video Sitemaps. They’ve also added Hungarian and Czech to the 20 languages already supported. Below more about these features and how best…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Conferences

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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