SearchCap: The Day In Search, December 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How To Understand And Optimize AdWords Search Partners Data

  Here at Hanapin, we have a monthly training day. We shut down the office and all the account managers spend the morning researching and learning new tricks and techniques, which we teach to each other later in the afternoon. This month, we spent some time diving into the exciting world of Google Search Partners, and […]

• Search In Pics: SEO Ranking Cake, Google Christmas Carols & Glass Holiday Card

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. SEO Cake For Ranking Number One: Source: Google+ Google Toy Making Party: Source: Google+ Google Cafe […]
• Link Building 2013: Looking Back At This Year’s Top Link Week Columns

  With each passing year, search engine algorithms grow increasingly sophisticated in their ability to identify (and penalize) spammy links. Among other things, this year marked the fourth and fifth releases of Google’s spam-filtering Penguin update (Penguin 2.0 and 2.1, respectively). Additionally, many link building tactics that were once considered legitimate were unceremoniously moved to the “spam” […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Q&A With Anna Bager, GM Of The IAB’s Mobile Marketing Center Of Excellence
• 2013 In Analytics & Marketing: Our 10 Most Popular Columns
• Ten Bold Predictions For Affiliate Marketing in 2014
• Apple’s iOS Trumps Google’s Android On Christmas With 5X More Sales Driven Through iOS Devices

Search News From Around The Web:

Industry

• Former Google Interns Confess: This Is What It Was Really Like, Business Insider

Local & Maps

• Nokia pulls Here Maps from the App Store, blames iOS 7, engadget.com

Link Building

• Best of 2013: No 10 – Best Easy step-by-step guide to finding low quality links, State of Digital
• The New SEO – Link Schemes are Allowed (For Big Brands), nenadseo.com

Searching

• Google+ Photo Search Filters, Google Operating System

SEO

• Buying New Domain: How Long Do Old Google Penalties Last?, Search Engine Roundtable
• Google: Don’t Copy Wikipedia Content If You Want To Rank, Search Engine Roundtable
• Google: Penguin Algorithm Is Hurting Your Rankings, Search Engine Roundtable
• How Much Should You Spend on SEO Services?, Search Engine Watch
• The Steps to SEO Success in 2014, willhanke.com

SEM / Paid Search

• 5 Google AdWords Updates from 2013 to Master in the New Year, Search Engine Journal
• A Brief Guide To Google AdWords Bidding Strategies, Search Engine People
• Mastering PPC: Five Ways To Lower Your CPC’s, SEER Interactive

Search Marketing

• The Twelve Days of Google Christmas, moz.com
• Video: Google Rapes Rap Genius, Amazon Link Spamming, Christmas Spam Fighting & Support, Search Engine Roundtable