SearchCap: The Day In Search, December 29, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Instant Costs Google $65,000 In France The Local, a French newspaper, reports Google France was ordered to pay €50,000 ($64,670) to Lyonnaise de Garantie, a French insurance company over a […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Instant Costs Google $65,000 In France

    The Local, a French newspaper, reports Google France was ordered to pay €50,000 ($64,670) to Lyonnaise de Garantie, a French insurance company over a search suggestion that had them labeled as being a “crook.” In the case of this French company, when you typed in their company name, Lyonnaise de Garantie it suggested at the […]

  • Where To Get Citations For Local SEO

    If you haven’t heard, local SEO is taking over. More than 20 percent of Google searches are for a local business. That number doubles on mobile devices, and it’s starting to show in the SERPs. When was the last time you searched and got only the traditional 10 organic listings? SERPs are being inundated with […]

  • How To Get A 30% Increase In CTR With Structured Markup

    As documented by case studies in the U.S. and abroad, retail firms can get up to a 30 percent increase in organic traffic by using structured markup like Schema Microdata, GoodRelations and Google Rich Snippets, etc. This begs the question: why aren’t more retailers using structured markup? Implementing structured data requires the skill of adding […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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