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SearchCap: The Day In Search, February 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’ By now, you may have already put Super Bowl XLVI in the history books. But let’s remember: this was the first […]

Barry Schwartz on February 13, 2012 at 5:02 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’
By now, you may have already put Super Bowl XLVI in the history books. But let’s remember: this was the first to occur in the post-PC mobile era. (It was supposed to feature my Green Bay Packers, but that’s another story.) This was Mobile Super Bowl I: a record TV audience. Half with a smartphone. […]
Where’s It Hurt? After You Search For A Symptom, New Google Health Search Results Suggest Causes
Roughly 100 million people in the US search for health information on a monthly basis, according to 2011 comScore data. Google has seen these queries up close and recently concluded that it doesn’t do a great job of servicing them. The company is thus introducing improved results that shorten the time from symptom-related search to […]
The Challenge Of Justifying Enterprise SEO
It all comes down to money. Face it: You can talk about executive buy-in, cultural shift and managing expectations. But if the C-Suite doesn’t see a return on investment, SEO is dead within the enterprise. So you need a way to measure and justify SEO activities. To do that, you must deal with two challenges: […]
Google Fixes Bug That Required Cookies To Search
Last week, we saw some reports of people finding they can’t search on Google unless they accept cookies. Google confirmed to us there was a bug causing this that’s now been fixed. Google emailed us: This was a bug that was flagged and the team quickly resolved on Thursday. We apologize for any inconvenience. A […]
5 Rules To Turn Your Local Business Into A ‘Social’ Business
Before I dive in and give you some juicy, usable ideas for winning new customers and growing your business through social channels I want to get something straight. When I say ‘social’ business, I don’t mean social enterprise or non-profit businesses. What I mean by ‘social’ is making your business a talking point. It’s about […]
Google’s Recent Domain Registrations: Labs, Screenwise & AdWords
Google has been busy registering several domain names in recent days that could be signs of things to come. A couple seem to relate to some kind of lab-related project(s), some are AdWords-related and others are related to the Google Screenwise program that I wrote about earlier this week. Here’s a look at at least […]
Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry
Sick of inputting the same things across multiple campaigns in Google AdWords? Yeah, Google suspected that was the case. Following the same philosophy that spawned the introduction of negative keyword lists in January of last year, Google has added placement exclusion lists and list suggestions. All of these will live in a new place on […]