SearchCap: The Day In Search, February 15, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Bing Ads Sticks With Improved Reporting Interface
  Bing Ads announced that the new reporting user interface released in October is now the default. Users will no longer see the option to switch to the old reporting version. The updated reporting UI includes: A new, Wunderbar-style navigation for faster access to reports. Report creation in half the clicks. A simpler, more convenient way to download […]
• Google Commerce Search Is On The Chopping Block
  Despite attracting several high-profile retailers, it seems Google is quietly shuttering Commerce Search. TechCrunch reported that the company is moving away from its hosted enterprise search product in favor of lighter (and less expensive) solutions. “We are making a strategy shift towards offering more flexible, easier to adopt modules for retailers, such as the Search […]
• The Google Asteroid Collision Logo You Never Saw
  Google prepared — and briefly was showing — a special logo in honor of today’s near miss with Asteroid 2012 DA14. However, the company removed that out of respect, following the meteor explosion over Russia. Below, you can see the logo — or “doodle” as Google calls them — that was intended to run today […]
• Dear Google Alerts: Why Aren’t You Working?
  One of Google’s oldest features is Google Alerts, where you can enter keywords you want to monitor and get an email report each day about any new search results that match those terms. It was awesome, but for several weeks, it’s become nearly useless. My long-standing settings have been for Google to check each day […]
• Search In Pics: Brin’s Kiteboat, Al Gore @ Google, Google+ Circus & Scary Android Eyes
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Sergey Brin Kiteboat: Source: Google+ John Mueller’s Google Wrapped Desk: Source: Google+ Al Gore At […]
• Deep Dive Into Bing Webmaster Tools – Part 3 Wrap Up
  In the first and second posts in this series, Vincent Wehren has taken us through an insider’s guided tour of Bing Webmaster Tools (BWT). We’ve learned that BWT was originally an internal SEO toolset that progressed into a very robust external platform and continues to evolve. Users can access very handy dashboards that everyone […]
• How To Getting Analytics Right With PLAs
  More so than any other product in the AdWords suite, managing, reporting on, and making sense out of Product Listing Ads (PLAs) extends beyond the toolsets provided in AdWords. The levers that we can push and pull exist within two unique systems — AdWords and Merchant Center — and, as a result, we need to […]
• Marin Software Files For IPO, Market Appetite Uncertain
  Marin Software, one of the leading search and social marketing platform providers, has filed to go public. The amount the company expects to raise right now is uncertain because, “The number of shares to be sold and the price range for the proposed offering have not yet been determined.” Marin has been around for a […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Study: iPhone 5, Galaxy S3 Neck And Neck In Web Traffic Share
• Marketing Biz: Data Everywhere, Micro-Video Wars & The Rise And Fall And Rise Of Local
• B2B Marketing Automation Tools 2013: The Marketer’s Guide
• Something Has Changed At LinkedIn
• Facebook Wins (Temporary) Reprive From Fake Names In Germany
• Vine Analytics Already? Yep. And Free, Too

Search News From Around The Web:

Applications & Portal Features

• New From Columbia University Libraries: The Human Rights Web Archive, LJ INFOdocket

Business Issues

• Google grows into a venture capital power, NYPOST.com
• Google CFO: We want to fix ‘broken’ world, ZDNet
• Google must act quickly on libelous Blogger posts, says appeal court, The Guardian

Link Building

• My Review Of Citation Labs’ Link Prospector, netvantagemarketing.com

Local Search & Maps

• How To Expedite Uploading Photos To Your Google Maps Listing, Search Engine Roundtable
• Through the tunnel and onto the field…see inside the Indianapolis Colts stadium on Google Maps, Google LatLong

Other Items

• Google Logo For Asteroid 2012 DA14 Near Miss, Search Engine Roundtable

Searching

• Facebook social graph search results limited for teens, BBC News
• Reference: Sports: NBA Introduces a Revamped and Powerful Online Statistics Database, LJ INFOdocket
• You Think You Know What You Want Out Of Twitter Search, But It’s Not What You Really Need, TechCrunch

SEM Industry

• Why We Need to Talk About Female Speakers in Search, State of Search
• Clients: Ask the Wrong Questions, They Do, Outspoken Media
• It’s the first Anniversary for the AdWords Community. Let’s celebrate in style!, Inside AdWords
• Schmidt on Google’s Bias, Intel’s Orwellian TV, and More: Your Weekly SEO Community Update, internetmarketingninjas.com
• Video: Google Webmaster Tools Bugs, Flickr Stole My Privacy, The Internship Trailer & Valentine’s Day & Asteroid Logos, Search Engine Roundtable
• What I Learned in 2012 (My SEO Journey), www.blindfiveyearold.com

SEO & SEM

• 4 Reasons You Should Use AdWords Labels For Your PLA Campaign, Search Engine Watch
• A detailed look at Google’s new Enhanced Sitelinks, PPC Hero
• Building A Better SEO Business Case, SEER Interactive
• Enhanced Campaign Silver Linings: Geo Targeting, PPC Hero
• Enhanced Campaigns, A Brilliant Upgrade?, Digital Cave Man
• Google: Don’t Use HTML5 Block-Level Links, Search Engine Roundtable
• Important SEO Habits to Adopt for Post Panda-Penguin Era Survival, Search Engine Journal
• Kenshoo release Social Marketing Suite v2, stateofsearch.com
• Move a Website and Keep Your Search Rankings & Traffic, e-business.ie
• SEER Open Sources Everything!, SEER Interactive
• The Importance of Testing in SEO, Michael Gray