SearchCap: The Day In Search, February 4, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microhoo Day 4: In Other News, Microsoft To Borrow To Buy Yahoo & Google Below $500 We’ve already covered separately big developments in news about Microsoft’s bid to purchase Yahoo. But […]

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • Microhoo Day 4:
    In Other News, Microsoft To Borrow To Buy Yahoo & Google Below $500

    We’ve already covered separately big developments in news about Microsoft’s
    bid to purchase Yahoo. But wait, there’s more! Below, a recap of our stories
    plus other stories on the subject across the web that cover various angles,
    including the news that for the first time in its history, Microsoft…
  • Google Files
    Screenshots Of Compensation Tool With SEC

    As a publicly traded company, Google is required to disclose certain types of
    information related to its employment and compensation practices to the U.S.
    Securities and Exchange Commission, which then makes the documents public.
    Google today submitted screenshots of a compensation tool available to Google
    staffing employees and certain employment…
  • Yahoo!
    Addresses The Troops (And So Does Microsoft)

    With all the furor about Microsoft’s potential acquisition of Yahoo!, how do
    the Yahoo! employees feel about the possibility? Top Yahoo! execs addressed
    employees on Friday and followed it up with a company-wide email. The email
    emphasizes that the bid was unsolicited, that no decisions have been made,
    and…
  • Google Releases
    New Urchin Beta

    Once upon a time, there was a company called Urchin that made web analytics
    software. As tends to happen, that company was acquired by Google (in early
    2005), the software became Google Analytics, and the price became free. Google
    Analytics grew in popularity, and many people forgot that the original…
  • "Google Groove"
    Added To SMX West Networking Events!

    We’re pleased to announce a significant addition to the line up of networking
    events at Search Marketing Expo – SMX West. The good folks at Google will be
    hosting the all new Google Groove @ SMX on Wednesday, February 27. You’ll be
    able to celebrate all you’ve learned about search…
  • Microsoft’s
    Prize: Big Yahoo CPMs, Largest Display Share

    On Friday comScore put out ad publisher site rankings. Unsurprisingly, Yahoo
    ranked as the top site with just under 19 percent of US online display
    advertising. MediaPost took this data and further analyzed it, finding that
    Yahoo enjoys the industry’s highest CPM rates at $12.65, more than $4 higher
    than…
  • IAC Troubles,
    Ask.com And Post-Yahoo Search Share

    The New York Times and Wall Street Journal both report on the legal battle for
    control of IAC’s board and thus the company itself. It’s not pretty, and IAC
    claims that it’s impeding the company’s ability to effectively operate. The
    legal fight arguably prevents IAC from making any sort of…
  • A Local Look At
    Microsoft’s Bid For Yahoo

    Last Friday, shortly after the Microsoft bid for Yahoo was made public, Danny
    and I had an opportunity to discuss the proposed acquisition with Yusuf Mehdi,
    senior vice president of strategic partnerships for Microsoft. Our questions
    to Mehdi often returned to post-acquisition "integration" issues. I brought up
    local, maps…
  • Use Lifetime
    Visitor Values To Raise Bids While Increasing Profits

    It’s easy to set PPC bids based upon a direct response ROI. Using this simple
    metric makes it simple to base every keyword bid on its profit and conversion
    rate. However, are those bids accurately reflecting the entire revenue your
    PPC account generates? To get a complete picture of…
  • Can Google Save
    Yahoo By Taking Over Search?

    Does Yahoo have any choice but to get purchased by Microsoft? Over the
    weekend, there’s been much analysis and discussion of other suitors. While
    Google isn’t seen as an outright buyer, there’s more talk that it could help
    Yahoo by taking over search ads in various counties, with reports…
  • Google Objects
    To Microsoft & Yahoo Wedding; Microsoft Responds — Irony All Around

    Not surprisingly, Google’s not happy about Microsoft’s overture to buy Yahoo.
    The company has blogged an official statement suggesting that the move will
    hurt what it calls the underlying principles of the internet: "openness and
    innovation." Microsoft responds to say it is open and that only the shotgun
    marriage…
  • EU Prepares
    "Objections" To Google-DoubleClick Acquisition

    Now back to news of that other acquistion that was dominating headlines and
    speculation until last Friday: Google-DoubleClick. DowJones newswires reports
    that "the European Union’s antitrust regulator has prepared a draft ‘statement
    of objections’ to Google Inc.’s planned $3.1 billion takeover of DoubleClick."
    This does not mean that the EU…
  • The Latest in
    Link Development

    Rae Hoffman has released her second annual set of interviews with link
    building experts. This year, she talked to 11 people in the search industry
    who are well-versed in the art of link development. Link building is a
    fundamental pillar of search engine optimization. Links from authoritative
    sources are strong…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Super Bowl Related

Video, Music & Image Search

Other Items

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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