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SearchCap: The Day In Search, January 10, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU Antitrust Chief: Google “Diverting Traffic” & Will Be Forced To Change While saying he’s “still investigating,” the head of the European Union’s antitrust regulatory body has told the Financial Times […]

Barry Schwartz on January 10, 2013 at 5:00 pm | Reading time: 5 minutes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

EU Antitrust Chief: Google “Diverting Traffic” & Will Be Forced To Change
While saying he’s “still investigating,” the head of the European Union’s antitrust regulatory body has told the Financial Times that he’s convinced Google is “diverting traffic” and that it will be forced to change its results. From the FT interview: “We are still investigating, but my conviction is [Google] are diverting traffic,” Mr. Almunia told the […]
After Years Of Anti-Competitive Complaints Foundem Sues Google In UK Court
Bloomberg reports Google is yet again being sued, this time by UK’s shopping search engine, for alleged anti-competitive practices. This comes a week after the FTC ruled that there is not enough evidence to prove search bias by Google in their search results. Foundem is seeking damages for revenue lost as a result of Google’s […]
SEMPO & ClickZ Look To See How Much Search Marketers Make With A Survey
SEMPO and ClickZ are partnering to find out how much money search marketers are earning. The Search Marketer Salary Survey 2013 can be accessed over here and is open for all agency or in-house search marketing professionals. This survey is an annual industry wide survey to assess the current state of compensation of search marketing […]
28 Revealing Questions To Ask When Reviewing Last Year’s SEM Performance
The smartest way to begin 2013 might well be to make a careful review of paid search performance and practices in 2012. If your company spends closer to 8 figures than 6 on paid search annually it is well worth the time of the CMO to take a deep dive here. Evaluating an enterprise paid-search program […]
The New SEO Professional: Master Of Both Left & Right Brain
Compared to its ultimate impact, the beginnings of an earthquake are actually quite small. Likewise, in terms of scope, the Penguin algorithm update was relatively miniscule, affecting only 3.1% of queries. Its impact on the industry, however, was far greater, as the de-emphasis of thin content in the SERPs drove SEO professionals to place […]
Reports: Tablet Paid-Search Spend Surpasses Smartphones
Two reports out this morning from Marin Software and IgnitionOne capture a range of Q4 paid search ad spending data. For purposes of this article I’m going to focus only on the mobile component of the reports. Both show paid search spending on tablets surpassing smartphones. The IgnitionOne report, focused on the US market, shows […]