SearchCap: The Day In Search, January 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU Antitrust Chief: Google “Diverting Traffic” & Will Be Forced To Change While saying he’s “still investigating,” the head of the European Union’s antitrust regulatory body has told the Financial Times […]
Barry Schwartz on January 10, 2013 at 5:00 pm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- EU Antitrust Chief: Google “Diverting Traffic” & Will Be Forced To Change
While saying he’s “still investigating,” the head of the European Union’s antitrust regulatory body has told the Financial Times that he’s convinced Google is “diverting traffic” and that it will be forced to change its results. From the FT interview: “We are still investigating, but my conviction is [Google] are diverting traffic,” Mr. Almunia told the […] - After Years Of Anti-Competitive Complaints Foundem Sues Google In UK Court
Bloomberg reports Google is yet again being sued, this time by UK’s shopping search engine, for alleged anti-competitive practices. This comes a week after the FTC ruled that there is not enough evidence to prove search bias by Google in their search results. Foundem is seeking damages for revenue lost as a result of Google’s […] - SEMPO & ClickZ Look To See How Much Search Marketers Make With A Survey
SEMPO and ClickZ are partnering to find out how much money search marketers are earning. The Search Marketer Salary Survey 2013 can be accessed over here and is open for all agency or in-house search marketing professionals. This survey is an annual industry wide survey to assess the current state of compensation of search marketing […] - 28 Revealing Questions To Ask When Reviewing Last Year’s SEM Performance
The smartest way to begin 2013 might well be to make a careful review of paid search performance and practices in 2012. If your company spends closer to 8 figures than 6 on paid search annually it is well worth the time of the CMO to take a deep dive here. Evaluating an enterprise paid-search program […] - The New SEO Professional: Master Of Both Left & Right Brain
Compared to its ultimate impact, the beginnings of an earthquake are actually quite small. Likewise, in terms of scope, the Penguin algorithm update was relatively miniscule, affecting only 3.1% of queries. Its impact on the industry, however, was far greater, as the de-emphasis of thin content in the SERPs drove SEO professionals to place […] - Reports: Tablet Paid-Search Spend Surpasses Smartphones
Two reports out this morning from Marin Software and IgnitionOne capture a range of Q4 paid search ad spending data. For purposes of this article I’m going to focus only on the mobile component of the reports. Both show paid search spending on tablets surpassing smartphones. The IgnitionOne report, focused on the US market, shows […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Digg Says It’s Growing, Starting To Monetize
- SocialBakers Launches Tool To Show Local Facebook Page Fan Counts
- French ISP Takes On Google By Blocking Its Ads For A Week
- Eric Schmidt Preaches Gospel Of “Openness” To North Koreans
- Google Maps “Returns” To Windows Phones, Scoutmob Goes On A Google Field Trip
- A Brand And Its Twitter Army
- What’s Ahead For Mobile Marketing In 2013
- Finally: Facebook’s Pages Manager App Officially Arrives on Android
- On Google+, Traditional Media Catching Up To Online News Sites
- Triggit: Facebook Exchange 36% Better Than Google At Converting Retargeted Users
Search News From Around The Web:
Applications & Portal Features
Business Issues
- Google Withdraws Patent Claims Against Microsoft, AllThingsD
- Apple #1, Google #2 – 50 Innovative Companies Ranked By 1,500 Execs, Forbes
- Google German Exec Charged Over Telekom Austria Kickbacks, Bloomberg
Local Search & Maps
- A more complete picture of the iTunes economy, asymco
- Facebook Obscures User Counts Of Apps On Its Platform But Starts Reporting App Rankings, TechCrunch
- Google Earth helps put North Korea gulag system on map, Reuters
- Google Maps Coordinate now available on iPhone, Official Google Enterprise Blog
- Polaroid: M7, M10 specs, release date announced at CES, BGR
Link Building
- Semantic Web and Link Building without Links > The Future for SEO?, SEOmoz
- SEO Link Building Best Practices for 2013: Interview with Neil Patel, Search Engine Watch
SEM Industry
- An Interview with Rand Fishkin, CEO of SEOMoz, stuntdubl.com
- How I Built a 7 Figure SEO Agency, quicksprout.com
- Mentor Stories: Josh Patrice of Portent, marketingchris.com
SEO & SEM
- 5 Tips for Babysitting a Colleague’s Account, PPC Associates Blog
- Are You PPC Curious? An FAQ for PPC Beginners and Hopefuls, WordStream
- Best Local SEO and Local-Search-Related Articles of 2012, ngsmarketing.com
- Dynamic Search Ads: A Slow and Painful Journey, portent.com
- Ecommerce SEO: Filtering and Segmentation, Search Engine Watch
- Future Proof SEO. Ensure Your Site Survives., koozai.com
- Google Knowledge Graph: observations and notes., stateofsearch.com
- How The Search Engines Associate Your Web Pages With Keywords, Vysibility
- Negative Keywords Improve Traffic Quality – Case Study and Details, seoroi.com
- Rio SEO Wins Gold in the Brandon Hall Excellence in Technology Awards for Best Advance in SEO and SEM Automation, Rio SEO Software
- Why Exact Match Searches May Return More Results In Google, Search Engine Roundtable
- Why Ranking Reports Are Now More Important Than Ever, internetmarketingninjas.com
Video, Music & Image Search
- Yahoo! Image Search – now with Flickr photos, Yahoo Search Blog
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