SearchCap: The Day In Search, January 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Chrome Page Will Have PageRank Reduced Due To Sponsored Posts After reviewing Google’s own sponsored post campaign, while Google says it feels there are no “remaining” violations of its guidelines, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google: Chrome Page Will Have PageRank Reduced Due To Sponsored Posts
After reviewing Google’s own sponsored post campaign, while Google says it feels there are no “remaining” violations of its guidelines, the company is going to reduce the PageRank value of the Google Chrome home page. From the statement Google sent me: We’ve investigated and are taking manual action to demote www.google.com/chrome and lower the site’s […]
- Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For
It’s been about a day since we covered Google’s sponsored post campaign to promote its Chrome browser, a campaign that produced posts that violate Google’s guidelines against “thin” content and potentially those against buying links. Yes, it was a Google campaign, but not what the company says it signed-up for. One agency is falling on its […]
- Optimize Facebook Open Graph Tags: They Are the 50%
In my previous post on ensuring your open graph tags were properly set up, I stressed the importance of having these tags in place so as marketers we can stay in control of the message we send to our audiences. I suggested that a simple solution would be to have your open graph tags reference […]
- Link Building Tool Review: Ontolo
Welcome back to the first Link Week of 2012, I hope you enjoyed the holidays and had a great New Year celebration! Next up in our tool review series: Ontolo Internet Marketing Tools The current Ontolo toolset is owned by partners Ben Wills and Andy Davidoff and has been a work in progress since 2008. The tool is […]
- Can New Multilingual Markup Create Advantages For Big Brand Optimisation?
Earlier this month, Google announced support for additional multinational HTML markup to allow webmasters to indicate the intended market for translated content and, in doing so, changed the SEO game for multinational businesses. Previously, Google’s Matt Cutts had stated that blocks of poorly (or auto-) translated content would be considered duplicate. Obviously, for verticals which […]
- Don’t Fall Into The Made-For-SEO Website Trap
There are many things that categorize a Made for SEO website. Large scale sites are prone to fall into this trap, because their scale often has them already competing for a large number of search terms across their many pages. Some of the biggest factors that mark a Made-for -SEO Site are: Thin slicing on […]
- Google’s Jaw-Dropping Sponsored Post Campaign For Chrome
Google, the company that has been fighting against paid links and “thin” content, seems to be behind a campaign that’s generating both on behalf of its Chrome browser. File this under “what were they thinking.” “This Post Sponsored By Google” Aaron Wall wrote about the campaign today at SEO Book, spotting how a search for “This […]
- Google Launches US Election Hub Website
You have one less excuse for being an uninformed voter this election year in the U.S. Google has launched a new U.S. politics/election hub at google.com/elections. It’s kinda like the Google News “Elections” section, but with different filtering options on news content and added data related to this year’s campaigns. The new elections hub has […]
- How To Improve Mobile Commerce SEO Using JQM
Last month, I took a look at mobile commerce and the issues that online retailers face when trying to adapt their desktop content (or worse, their offline catalog) to a mobile website. I left-off with a promise to revisit mobile site design, since this can have a big impact on your options for slicing and […]
- Predictions For Local Search In 2012 – Year Of The Dragon
The last few years in local search have seen some unprecedented changes in online local business marketing, and you might think that the evolution would be ready to slow down. However, I don’t believe that’s going to happen yet, so enter 2012 – Year of the Dragon! For the purpose of this article, I’m using […]
- Larry Page “CEO Of The Year” — Investors Business Daily
When Larry Page took over the CEO role at Google last year the company was doing well. Now it’s doing better and so Investor’s Business Daily has named him “CEO of the Year.” The publication summed up its rationale as follows: [Page] reorganized the company’s management structure, redesigned the face of the company’s products and […]
- How Savvy Is Your AdWords Account? 7 Areas To Audit
When you do AdWords account audits, you need to go beyond the data to see how savvy the AdWords account is overall. If the account is well put together, then the account manager generally knows what they are doing and you will end up talking quite a bit about the data and the account’s strategy. […]
- 2012 New Year’s Day Logos From The Search Industry
Welcome to 2012 and Happy New Years Day everyone! We wanted to share with you the logos and themes from the search engines for New Years! Google had two different logos, one for New Years Eve and the other for New Years Day. Bing had an outstanding video home page background: Yahoo had this nice […]
- How To Track Emerging Search Engine Blekko In Web Analytics Systems
More than a year has passed since search engine upstart blekko launched, yet Web marketing analysts using digital media measurement tools like Google Analytics won’t have seen any traffic attributed to blekko in organic search marketing reports. Instead, traffic supplied by blekko will show up in a referring websites report. It is possible to properly […]
- Welcome Back CO.CC To Google
Six months ago, Google delisted all sites on a co.cc domain name. Today, they seem to have all returned. A search for [site:co.cc] currently returns 105,000,000 results. Google originally delisted the co.cc subdomains because Google saw a “very large fraction of sites” on that subdomain to be “spammy or low-quality” and felt it was warranted, […]
- More People Now Using Mobile Apps Than Browser — comScore
Traffic measurement firm comScore released its latest mobile subscriber market share report for November. What it shows is that Android continued to gain (3.1 share points vs. August). But so did the iPhone, likely powered by sales of the iPhone 4S. All other platforms lost ground. Android handsets now represent nearly 47 percent of the […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Fake Mrs. Rupert Murdoch Points To Hole In Twitter’s Verification System
- Short Attention Spans and Social Media: How to Fight Back
- Will Google Have To Ban Itself For Buying Links?
- Google+ Has Its Biggest Traffic Month Yet In December, Hitwise Says
- Google’s Coming Tablet: A Response To Kindle Fire, Not The iPad
- For Consumers, Android Is More “Clopen” Than Open
- The Best Google Logos Of 2011
- How 2012′s Rise Of The Affiliate Channel Will Impact The $300B E-Commerce Industry
Search News From Around The Web:
Applications & Portal Features
Business Issues
- Google Backing Israel Entrepreneurs Amid Funding Gap, Bloomberg
- Google blogging (and beyond) in 2011, Official Google Blog
- How to Ace a Google Interview, Wall Street Journal
- Microsoft and Google: Comparing their top 10 official blog posts of 2011, GeekWire
Local, Maps & Mobile
- Google Pulls "Official" Siri for Android App, thenextweb.com
Link Building
- Bing Drops Support For Link Commands, Search Engine Roundtable
- Link Building Strategy gets more complex., cornwallseo.com
- Outbound Linking Can Boost Rankings, Michael Gray
Searching
- Web Search – It’s Worse Than You Think, Data Mining
SEM Industry
- Side Out – Google Changes Selected Paid Search – Interview with Gary Ware, Covario, webprofessionals.org
- Googlers Working On New Years Eve & Day 2012, Search Engine Roundtable
SEO & SEM
- 5 Common Misconceptions About SEO Copywriting, Search Engine People
- A Look Back at the Evolution of SEO in 2011, Search Engine People
- Conferences and Events – Best of Search Conferences 2011: Day 3, BruceClay.com
- Google Instant / Autocomplete SEO Tips, Search Engine Roundtable
- Key SEO 2012 Trends in North Asia, Search Engine Watch
- Video: Return Of CO.CC, Google SMS Search Broken, Bing Link Command Dead & Christmas Logos, Search Engine Roundtable
- Best of 2011 in Local SEO and Local SEM, OptiLocal
- Google Using +1s As A Geographic/Localized Signal?, Search Engine Roundtable
- Guide to Google AdWords Networks & Devices Settings, Business 2 Community
- How to Use Driving Directions in Local Search SEO for Google Places, Coconut Headphones
- I Learned Everything I Know About SEO From Spammers, SEO Theory
- Search Industry Surprises of 2011, SEOmoz
- Spotting Seasonal Keyword Interest With Google Trends, Daily SEO Tip
- The Secret Influence Of Search Behavior, Cre8PC
- WordPress & SEO– How to Make More of Your Blog for Better ROI, Search Engine People
- 12 SEO Resolutions for 2012, PromotionWorld
- 8 Predictions for SEO in 2012, SEOmoz
- Balancing SEO and copywriting best practices: a true story, SEO Copywriting
- Build SEO Momentum in 2012, Not Resolutions, outspokenmedia.com
- International SEO? Forget About The Big Brands And Do This Instead, Search Engine People
- On Page SEO Elements For Success In 2012, Search Engine People
- PPC Resolutions for 2012, clickworksmarketing.com
- Tool Review: Wordstream’s PPC Grader, SEOmoz
Social Media
- Using Social Media Monitoring as an Inbound Marketing Channel – Whiteboard Friday, SEOmoz
- Facebook phasing out support for IE7, The Sociable
Video, Music & Image Search
- Google Video Advanced Search – Sort By Date Bug, Search Engine Roundtable
- Reporting Mass Pornographic Images On Google, Search Engine Roundtable
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