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SearchCap: The Day In Search, January 3, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Chrome Page Will Have PageRank Reduced Due To Sponsored Posts After reviewing Google’s own sponsored post campaign, while Google says it feels there are no “remaining” violations of its guidelines, […]

Barry Schwartz on January 3, 2012 at 5:01 pm | Reading time: 8 minutes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google: Chrome Page Will Have PageRank Reduced Due To Sponsored Posts
After reviewing Google’s own sponsored post campaign, while Google says it feels there are no “remaining” violations of its guidelines, the company is going to reduce the PageRank value of the Google Chrome home page. From the statement Google sent me: We’ve investigated and are taking manual action to demote www.google.com/chrome and lower the site’s […]
Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For
It’s been about a day since we covered Google’s sponsored post campaign to promote its Chrome browser, a campaign that produced posts that violate Google’s guidelines against “thin” content and potentially those against buying links. Yes, it was a Google campaign, but not what the company says it signed-up for. One agency is falling on its […]
Optimize Facebook Open Graph Tags: They Are the 50%
In my previous post on ensuring your open graph tags were properly set up, I stressed the importance of having these tags in place so as marketers we can stay in control of the message we send to our audiences. I suggested that a simple solution would be to have your open graph tags reference […]
Link Building Tool Review: Ontolo
Welcome back to the first Link Week of 2012, I hope you enjoyed the holidays and had a great New Year celebration! Next up in our tool review series: Ontolo Internet Marketing Tools The current Ontolo toolset is owned by partners Ben Wills and Andy Davidoff and has been a work in progress since 2008. The tool is […]
Can New Multilingual Markup Create Advantages For Big Brand Optimisation?
Earlier this month, Google announced support for additional multinational HTML markup to allow webmasters to indicate the intended market for translated content and, in doing so, changed the SEO game for multinational businesses. Previously, Google’s Matt Cutts had stated that blocks of poorly (or auto-) translated content would be considered duplicate. Obviously, for verticals which […]
Don’t Fall Into The Made-For-SEO Website Trap
There are many things that categorize a Made for SEO website. Large scale sites are prone to fall into this trap, because their scale often has them already competing for a large number of search terms across their many pages. Some of the biggest factors that mark a Made-for -SEO Site are: Thin slicing on […]
Google’s Jaw-Dropping Sponsored Post Campaign For Chrome
Google, the company that has been fighting against paid links and “thin” content, seems to be behind a campaign that’s generating both on behalf of its Chrome browser. File this under “what were they thinking.” “This Post Sponsored By Google” Aaron Wall wrote about the campaign today at SEO Book, spotting how a search for “This […]
Google Launches US Election Hub Website
You have one less excuse for being an uninformed voter this election year in the U.S. Google has launched a new U.S. politics/election hub at google.com/elections. It’s kinda like the Google News “Elections” section, but with different filtering options on news content and added data related to this year’s campaigns. The new elections hub has […]
How To Improve Mobile Commerce SEO Using JQM
Last month, I took a look at mobile commerce and the issues that online retailers face when trying to adapt their desktop content (or worse, their offline catalog) to a mobile website. I left-off with a promise to revisit mobile site design, since this can have a big impact on your options for slicing and […]
Predictions For Local Search In 2012 – Year Of The Dragon
The last few years in local search have seen some unprecedented changes in online local business marketing, and you might think that the evolution would be ready to slow down. However, I don’t believe that’s going to happen yet, so enter 2012 – Year of the Dragon! For the purpose of this article, I’m using […]
Larry Page “CEO Of The Year” — Investors Business Daily
When Larry Page took over the CEO role at Google last year the company was doing well. Now it’s doing better and so Investor’s Business Daily has named him “CEO of the Year.” The publication summed up its rationale as follows: [Page] reorganized the company’s management structure, redesigned the face of the company’s products and […]
How Savvy Is Your AdWords Account? 7 Areas To Audit
When you do AdWords account audits, you need to go beyond the data to see how savvy the AdWords account is overall. If the account is well put together, then the account manager generally knows what they are doing and you will end up talking quite a bit about the data and the account’s strategy. […]
2012 New Year’s Day Logos From The Search Industry
Welcome to 2012 and Happy New Years Day everyone! We wanted to share with you the logos and themes from the search engines for New Years! Google had two different logos, one for New Years Eve and the other for New Years Day. Bing had an outstanding video home page background: Yahoo had this nice […]
How To Track Emerging Search Engine Blekko In Web Analytics Systems
More than a year has passed since search engine upstart blekko launched, yet Web marketing analysts using digital media measurement tools like Google Analytics won’t have seen any traffic attributed to blekko in organic search marketing reports. Instead, traffic supplied by blekko will show up in a referring websites report. It is possible to properly […]
Welcome Back CO.CC To Google
Six months ago, Google delisted all sites on a co.cc domain name. Today, they seem to have all returned. A search for [site:co.cc] currently returns 105,000,000 results. Google originally delisted the co.cc subdomains because Google saw a “very large fraction of sites” on that subdomain to be “spammy or low-quality” and felt it was warranted, […]
More People Now Using Mobile Apps Than Browser — comScore
Traffic measurement firm comScore released its latest mobile subscriber market share report for November. What it shows is that Android continued to gain (3.1 share points vs. August). But so did the iPhone, likely powered by sales of the iPhone 4S. All other platforms lost ground. Android handsets now represent nearly 47 percent of the […]