SearchCap: The Day In Search, January 31, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Internet Yellow Page Video SEM: Worth The Effort? Informational videos are a excellent way for local businesss to get positions with the natural search engines, through the trend toward blended or […]

on January 31, 2008 at 6:13 pm | Reading time: 7 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • Internet Yellow
    Page Video SEM: Worth The Effort?
    Informational videos are a excellent way for local businesss to get positions
    with the natural search engines, through the trend toward blended or universal
    search results which mixes video in with traditional results. Videos are also
    becoming an attractive way to bring in leads, sales and new customers from…
  • Video Search:
    New Column From Search Engine Land
    Our newest Search Engine Land column, Video Search, launches today. Video
    Search looks at how search engines index videos, and explores the unique
    search engine optimization techniques that can make videos visible in search
    results. Our video search columnists are: Grant Crowell, CEO and Creative
    Director, Granttastic Designs Bob…
  • Report: Click
    Fraud Up 15% In 2007
    Click Forensics, the company that maintains the Click Fraud Index, a network
    that monitors and reports on data gathered from more than 4,000 online
    advertisers and their agencies, has released its most recent quarterly report
    on click fraud. The company found that the overall industry average click
    fraud rate rose…
  • Google’s
    Marissa Mayer On Social Search / Search 4.0
    VentureBeat has a nice Q&A with Google’s Marissa Mayer on how the search
    engine is considering using social data to improve its search results — what
    I’ve described as "Search 4.0" as a generational jump in my Search 3.0 article
    from earlier this year. Some highlights below:…
  • Making a Good
    Impression With About Us Pages
    Sipping on a cup of coffee, on a Wednesday morning in the lounge of the local
    bowling alley last summer, surrounded by shop keepers, and insurance salesmen,
    and other small business owners, I hand out my business card. Most of these
    merchants have actual places I can visit, while…
  • Vote Now For
    SMX Search Bowl’s Search Marketer Team
    The nominations are in, and now it’s time for search marketers to vote on
    which two people should represent SEMs against the major search engines in the
    SMX Search Bowl search trivia contest, which happens at our SMX West three-day
    search conference next month in California. The nomination round…
  • New "Show
    Search Options" Broadens Google Maps
    As the Google LatLong Blog reports, Google has added a new "show search
    options" link beside the main search box in Google Maps. This is a very
    interesting development for several reasons. It’s a pull-down menu that allows
    you to narrow or expand results for the same query and more…
  • Google’s
    Founders & CEO Promised To Work Together Until 2024
    Google CEO, Co-Founders Made Long-Term Promise from the Wall Street Journal
    reports Google’s founders, Larry Page and Sergey Brin, and Google’s CEO, Eric
    Schmidt, said they would work together until the year 2024. Google
    spokesperson Jon Murchinson told the Wall Street Journal that the "informal
    pact" between the three top…
  • 5 Reasons Why
    Rankings Are A Poor Measure Of Success
    Are you still measuring your SEO success by the rankings you obtain? If so,
    you need to stop—right now! Here’s why:…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

Last 20 Hot Items From Sphinn, Our Social
News Sharing Site:

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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