Sign up for our daily recaps of the ever-changing search marketing landscape.
SearchCap: The Day In Search, January 6, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Searching For PPC Success In A Down Economy
The beauty of online marketing is transparency – there is no other medium in advertising within which a direct ROI or CPA can be associated without questioning a slew of externalities.
- 4 Steps to Setting Better Conversion Optimization Goals
Ever failed to stick to a New Year’s resolution, and then blame yourself for poor willpower? Well, it may not be your will that’s to blame—it may simply be the way you phrased your resolution. And the same could be said about the goals you have for your website. As we enter a new […]
- Nexus One: What Exactly Happened Yesterday In Mountain View?
The 1950s classic Japanese film Rashômon by Akira Kurosawa is an exploration of human perception, truth and how there can be widely differing accounts of the same event. The film’s plot revolves around the rape of a woman and murder of her husband and is told through dramatically differing accounts of four witnesses. The stories […]
- Google Loses French Lawsuit Over Google Suggest
A French appeals court has ruled against Google in a case about the appearance of negative words in Google Suggest. According to the French legal site Legalis.net, and reported by BigMouthMedia, Google has been ordered to remove the word arnaque — which translates roughly as “scam” — from appearing as a Google Suggest term on […]
- Surprise: Google’s Home Page Promoting Nexus One
If you visit Google.com today, you will see that they are showing a promotion for the Nexus One. The promotion is found under the search box and reads, “Experience Nexus One, the new Android phone from Google.”
As we saw in Danny’s live blogging of the event, yesterday – Google said they would use Google.com […] - Want To Speak @ SMX West? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX West 2010. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also […]
- Google AdWords Testing Lead Capture Forms: Contact Form Extensions
PPC Hero has details about a new Google AdWords beta named contact form extensions. Contact form extensions provides a contact form directly in the search ad, which a searcher can fill out and the advertiser can then use in the future to contact that lead. It is very similar to a lead acquisition […]
- A Six-Step Content Marketing Check-Up For B2B Marketers
Content marketing is one of the most powerful tools for B2B marketers, most of whom likely have content development as a substantial part of their 2010 marketing plans. But before you get started with developing more content marketing assets, take a step back to assess your efforts to date. Below are six steps to help […]
- In-House SEO Reporting: Guide To Succeeding Where Others Fail
This being my second in-house SEO column for Search Engine Land, I wanted to continue where I left off by giving you some insight into some best practices for in-house SEO reporting. The understanding of analytics and reporting, setting up a baseline for your goals, and how to report on those goals and analytics.
If you’ve […] - The 4 Most Siginficant Changes To Paid Search In 2009
I’m writing this on January 1, 2010, and I’m reminiscing about the changes to paid search that emerged in 2009 which will impact your brand and affect how you execute your brand strategies on paid search in 2010 and beyond.
Here are the top four big changes, in my mind:
Google changes its trademark policy
On June 15, […] - Islam Is … Blocked By ‘Bug’ In Google Suggest
Google says it’s working to fix a bug in Google Suggest that is blocking search suggestions related to Islam. As The Next Web has reported, typing Islam is into Google shows no terms from Google Suggest.
But replace Islam with a number of other major religions — such as Christianity, Judaism, Hinduism, etc. — and Google […]
Search News From Around The Web:
Applications & Portal Features
- A new year, new mobile features, and more!, Official Google Reader Blog
- What’s New? – Changes to Your Welcome Page, ymailblog.com
Business Issues
- Yahoo! to Hold Fourth Quarter and Full Year 2009 Earnings Conference Call January 26, 2010, Yahoo Press Releases
Local, Maps & Mobile
- Did Google revolutionize mobile phone buying? Nope, ZDNet
- Google LBC Requiring Reverification of Some Listings, Mike Blumenthal
Paid Search & Contextual
- AdWords Downtime: January 9th, 10am-2pm PDT, AdWords API Blog
- Political Camps Already Thinking About Midterm Election Ads Online, ClickZ
Searching
- Google Custom Search Engine Management Bug, Search Engine Roundtable
- New Physical Activity Data in Wolfram|Alpha, Wolfram|Alpha Blog
- Rumor: Baidu Testing New Search Page Layout, JLM Pacific Epoch
SEM Industry
- 2009 Sucked For Most SEO’s, Shoemoney
- Blog SEO Tips: Take this Survey on Blog Search Engine Optimization, Online Marketing Blog
- SEOmoz’s Venture Capital Process, SEOmoz
SEO & SEM
- 10 htaccess Hacks Every SEO Should Know, makeitrank.com
- Bing Support Rep Still Not Admitting Lack of Canonical Tag Support, Search Engine Roundtable
- Get Your Site Checked Today, Google India Blog
- Google PageRank: How Much Have Things Changed?, Daily SEO Tip
- How to Measure Branding PPC Campaigns, Search Engine Journal
- Learn SEO from Your Spouse, Search Engine Guide
- Most AdWords Advertisers Are Not Afraid to Make Changes To Campaigns, Search Engine Roundtable
- The Inexperienced Guide to an Optimized Blog in 30 Min, Search Engine Journal
- Yahoo Search January 2010 Update?, Search Engine Roundtable
Social Media
- Facebook boasts 11 times more page views than MySpace, 59 times more than Twitter, Royal Pingdom
- When is It Okay to Remove User-Generated Content?, 10e20
- Facebook’s iPhone App Finally Gets Push Notifications, Contact Syncing, TechCrunch
Video, Music & Image Search
- November Sees Number of U.S. Videos Viewed Online Surpass 30 Billion for First Time on Record, comScore
- Baidu Founds Online Video Co, Confirms Gong as CEO, JLM Pacific Epoch
About The Author
We're listening.
Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.
