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SearchCap: The Day In Search, January 7, 2013
Barry Schwartz on January 7, 2013 at 4:55 pm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- A Search Marketer’s Guide To Google Display Advertising, Part 3
Last month, we took a look at the wealth of Google Display Network (GDN) targeting options and explained how they work. This month, I’d like to give you a handful of tips on how to structure your GDN campaigns and ad groups to take advantage of those tactics so you get most out of your […] - Five Steps To Successfully Navigate Negative Online Reviews
Last month, D.C. contractor Dietz Development made news when it filed a $750,000 Internet defamation lawsuit against its former customer, Jane Perez, for negative reviews she posted on Yelp and Angie’s List regarding renovation work at her home. The company claimed the reviews, which alleged that Dietz did not complete its work and stole jewelry […] - My 3 Mobile SEO Resolutions For 2013
It seems everyone has resolutions for the New Year, and mobile SEOs should be no exception. Last year, I focused my first column of the year on predicting trends for the New Year, rather than making resolutions on mobile search. And while those minor predictions have stood up pretty well, this year I want to […] - Why You Need To Complement Your In-House Team With External Expertise
I am a big fan of large enterprise organizations having an in-house SEO team. However, there are strong arguments for supplementing the efforts of your in-house team with help from external SEO expertise. Below are a two major reasons why. The Complexity Of Topics It has been stated many times by the search engines — there […] - Stats On Mobile Content & Impact On Google Rankings
Bryson Meunier from Resolution Media posted an update on his personal blog about the correlation between mobile content and ranking in Google. The study came out with three findings: (1) Having mobile optimized and rendered content is still highly correlated with getting organic traffic from Google. The study showed that 89% of the sites in […] - Library Of Congress Struggling To Make A Searchable Twitter Archive
The Library of Congress is still working on plans to create a searchable archive of nearly every public tweet ever sent, but the challenges inherent in that task are making it a slow process. Understandably so, considering the substantial growth in tweets in recent years; the LoC is essentially trying to tame a very rapidly […] - The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps
On Friday, Windows Phone users supposedly found themselves unable to access Google Maps. But Google said it made no sudden change on its end to cause this. What happened? It seems likely many people simple noticed for the first time long-standing redirection that Google had in place for those not using Android or iOS devices. Windows Phone […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Report: Facebook Mobile Ad Revenues Now 20 Percent Of Total
- Google’s Schmidt Goes To North Korea But Why?
- Apple Announces 40 Billion App Downloads To Remind Developers Of Where The Money Is
- If (Not) This Then (What?)
Search News From Around The Web:
Business Issues
- Behind Google’s Antitrust Escape, Wall Street Journal
- Google Is Really Three Companies, All On A Roll, Forbes
- Google’s New Director Of Engineering, Ray Kurzweil, Is Building Your ‘Cybernetic Friend’, TechCrunch
- The New Google Era, Jonathan Mendez’s Blog
- Why Does Everyone Think Google Beat The FTC?, The New Republic
- Yandex Drops as Antitrust Ruling Stokes Google Concerns, Bloomberg
- Why Google set up its R&D facility in Krakow, ZDNet
Local Search & Maps
- Apple secures majority of US smartphone market, Samsung dominates Europe, ZDNet
- Google Sends Blank Google Maps Verification Codes, Search Engine Roundtable
Link Building
- Why I am No Longer a Link Builder But Now a Content Publicist, Bill Hartzer
- Local SEO Citations – The New Link Building, Search Engine Watch
- How Link Building Management Will Change in 2013 & Beyond, komarketingassociates.com
Paid Search
- Ad Blocking Raises Alarm Among Firms Like Google, New York Times
Searching
SEM Industry
- Live Blogging SMX Israel 2013 with Kahena Digital, Kahena Digital Marketing
- 121 Tips from SMX Israel 2013 inc. Q&A from John Mueller of Google, 3doordigital.com
- Best of SMX Israel 2013, managinggreatness.com
- Google Shows You How to Spam Google; Reminds You Only They Are Allowed To, SEO Book
- Social Media at SMX Israel 2013, i-Point Media Group
SEO & SEM
- How to use Social Signs for your SEO Campaign, Search Engine People
- Mobile Ad Copy 101, PPC Hero
- Does Google Search Google? How Google May Create and Use Synthetic Queries, SEO By The Sea
- 12 PPC Tools You Should be Using, koozai.com
- 15 Cheatsheets for Google Junkies, internetmarketingninjas.com
- Digging Deeper into the December 13th Update, Inside Online
- Google Adds Troubleshooting Guide For Data Highlighter, Search Engine Roundtable
- Google Webmaster Tools Impression Data Drop To Zero On December 28th?, Search Engine Roundtable
- How Does Google reward creativity?, Raven
- How Many Pages Should A Site Have Indexed by Search Engines?, SEO Theory
- How to Improve Your SERP Presence, SEO Aware
- How To Make Authorship Part Of Your Content Marketing Strategy, SEO.com
- January 2013 Google Webmaster Report – Not Giving Up, Search Engine Roundtable
- Learn About Robots.txt with Interactive Examples, SEOmoz
- Maximizing Your Meta Tags for SEO and CTR, Search Engine Journal
- Why Panda Hates Ecommerce, Search News Central
Video, Music & Image Search
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