SearchCap: The Day In Search, January 7, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Twitter Co-Founder Biz Stone Launches New Social Search App Jelly
  Building on the concept, “If you have a questions, there’s somebody out there that knows the answer,” Twitter co-founder Biz Stone and former Twitter colleague Ben Finkel have launched Jelly, a social search app that uses your social networks to deliver results. According to the announcement today on the company’s blog “Jelly is designed to […]
• WordStream Updates Its Free Google AdWords Performance Grader: Now With Mobile And Automatic 30-Day Reporting
  WordStream has released a revamp of its AdWords Performance Grader, the instant AdWords account auditing tool, now dubbed AdWords Grader Plus. WordStream says the free tool, launched in August 2011, has already been used to analyze accounts representing three billion dollars in total advertising spend. The company has refined the tool based on that wealth […]
• Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data
  John Mueller, Google’s Webmaster Trends Analyst, announced on the Google Webmaster Blog that they are no longer rounding the search query data within the Google Webmaster Tools Search Queries report. John said, “data in the search queries feature will no longer be rounded / bucketed,” and you will start to notice these changes in Webmaster […]
• 14 Link Resolutions for 2014
  If 2013′s link building industry could be summed up in one word, that word would be “interesting.” There were some big shakeups that other people have covered in various locations on the web, so I won’t go into that here; but, what I will discuss is what your 14 resolutions for 2014 could be. 1. […]
• Zora Neale Hurston Google Logo Marks The 123rd Birthday Of The Harlem Renaissance Writer
  Today’s Google logo is a tribute to one of the 20th century’s most celebrated African American female writers, Zora Neale Hurston. Best known for her novel Their Eyes Were Watching God, Hurston’s body of work included four novels, two book of folklore, and an autobiography. She also published a number of short stories, essays, articles […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Live Blog: Marissa Mayer Keynote At CES
• Will Social Video Ads Change TV Advertising?
• Apple: People Spent $10 Billion On Apps In 2013
• Merging Massive Data Sets
• The Science & Psychology Of Social Media
• Mobile Market: Windows Phone Flat, Pandora Now #2 App After Facebook

Search News From Around The Web:

Industry

• 2013 was a year of drama for China’s search engines (CHARTS), techinasia.com

Local & Maps

• How Google Cracked House Number Identification in Street View, MIT Technology Review
• Indoor Google Maps: where does it work best?, Econsultancy

Link Building

• Want to Build Bulletproof Links? Try Doing Press Outreach!, isoosi.com
• What your website can learn from Google’s Rap Genius ban, eConsultancy

Searching

• Launching the Wolfram Connected Devices Project, Wolfram|Alpha Blog
• Biz Stone answers our questions about new Q&A app Jelly, Los Angeles Times

SEO

• SEO: Walking Upright, Adobe Digital Marketing Blog
• 4 Shifts in Online Searcher Behaviour That Most SEO’s Missed, Reef Digital Blog
• Content and SEO Tips for 2014, SEO Copywriting
• Google Webmaster Tools Killed the CTR Study, iPullRank
• How to Rank in Google in 2014: Questions Asked & Answered, Vertical Measures
• Keywords to Concepts: The Smart SEO’s System to Themed Keyword Research, Moz

SEM / Paid Search

• How to Improve Your AdWords Account Structure, State of Digital
• SEM By Numbers, 3Q Digital
• The Complete AdWords Audit Part 4: Ad Extensions, Certified Knowledge
• Use New AdWords Scripts for Converting Keywords and Average Position, PPC Hero
• What will paid search look like in 2014?, eConsultancy
• Wordstream’s AdWords Grader Plus: More Than Meets the Eye, Clix Marketing PPC Blog

Search Marketing

• 2014 Search Outlook for Brand Advertisers, Covario

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.