SearchCap: The Day In Search, January 8, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop IgnitionOne released its fourth quarter Digital Marketing Report today, showing that the paid search market in […]
Barry Schwartz on January 8, 2014 at 5:00 pm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop
IgnitionOne released its fourth quarter Digital Marketing Report today, showing that the paid search market in the US continues to grow. Search ad spend rose 12 percent year-over-year in the fourth quarter of 2013. In part as a result of the later kick-off to the holiday shopping season this year, December ad spending was up […] - Google’s Matt Cutts On Publishers With Duplicate Content: Use The Canonical Tag
In a video released by Matt Cutts, Google’s head of search spam, Matt said publishers who publish similar or duplicative stories on different URLs may use the rel=canonical tag to help consolidate the PageRank of the stories and avoid any issues with Google. Matt Cutts did say that duplicate content won’t hurt you unless you […] - Utah Has Highest Google Usage, West Virginia The Lowest
Ad network Chitika has released a new tool that provides a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Google is the only search engine for now; combined Bing and Yahoo usage can be inferred by simple math. The company says it will be adding other […] - Yahoo’s News Digest App Is “Summly 2.0″
In addition to a range of other announcements at CES yesterday, Yahoo CEO Marissa Mayer introduced a new news app, Yahoo News Digest. It was built under the supervision of Summly founder Nick D’Aloisio. Summly was acquired by Yahoo in March of 2013 for an estimated $30 million. Summly itself was quickly shut down and […] - For SMBs, The Time Is Now To Embrace Search Advertising
As a recently as a few years ago, the owner of a small or local business could legitimately ask, “Why should I buy search ads?” After all, he or she first faced the hassle of setting up an ad campaign in a relatively foreign platform — then, assuming they got ads served, maybe people clicked. […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Sentenced For Circling: Google+ Invite Puts Man Behind Bars
- Groupon Running Pilot Program In Chicago To Help Local Stores With Inventory Overload
- P&G Puts The Spotlight On Moms Once Again In New “Pick Them Back Up” Winter Olympics Ad
- Did Denny’s Win The BCS Title Game On Twitter, Or Did It Go Too Far?
- Live Blog: Facebook, Salesforce, Ford & MillerCoors Keynote Panel #CES2014
- Live Blog: Twitter CEO Costolo & Publicis CEO Levy Keynote Panel At #CES2014
- Google Wins “Overall Brand Of The Year” & “Ad Of The Year” Awards From Ace Metrix
- Will Aviate Become “Yahoo Home” Or “Yahoo Now”?
- State Of Marketing Report: Conversions, Brand Awareness & Behavior-Based Data Top Priorities In 2014
- Unlocking The Tremendous Possibilities Of Audience Data
- Facebook Wi-Fi Expansion May Help Local SMB’s Boost Engagement With “Wi-Fi For Check-ins”
- Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising,” Brings Tumblr Into The Fold
- What’s Yahoo? Mayer Says “Search, Communications, Digital Magazines & Video”
Search News From Around The Web:
Local & Maps
- Capture Addresses from Artifacts Using Bing Maps and Bing Optical Character Recognition Control, Bing Maps Blog
- Silicon Valley’s New Spy Satellites, The Atlantic
Link Building
- Storytelling Through Data: A New Inbound Marketing & SEO Report Structure, Moz
- Using Majestic Citation Flow and Trust Flow to check the Quality of your Link Prospects, Majestic SEO Blog
Searching
- Google tests show a search box when looking for Google Finance, All Google Testing
SEO
- 6 Essential Elements for Mobile SEO Success in 2014, Search Engine Watch
- Connected Pages: is Bing Webmaster Tools becoming as useful as Google’s?, Branded3
- Hummingbird Friendly Content Marketing Tips, koozai.com
- Mining for Google Hummingbird Guano in So Cal, Mike Blumenthal
- SEO 101: Google-Proof Your Website, Daily SEO Tip
- Webpage-Level Search Engine Optimization Tutorial (Part 2 of 3), isoosi.com
SEM / Paid Search
- 10 Kevlar #PPC Analyses & Processes For A Bulletproof Account, aimClear Blog
- 2014 PPC Predictions, PPCChat Streamcap
- Altering AdWords Account Structure To Increase Long Term Profitability, koozai.com
- Communicate The Value of PPC, PPC Hero
- Google AdWords Invalid Activity Refunds On The Rise, Search Engine Roundtable
- How Should You Charge For SEM?, Search Engine Watch
- How To Apply Pareto Principle To PPC Advertising, Daily SEO Tip
New on Search Engine Land
About The Author
