SearchCap: The Day In Search, January 9, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• If Your Landing Page Could Talk, What Would It Say?
  I am a landing page. My job is to greet you when you click on ads, email links and social media posts. You will find me by scanning a QR code. You come to me because you want something. You have requested my presence on your screen by taking a very specific action, and you […]
• What Does The Re-emergence Of Display Mean For SEM?
  The ‘90s – the good old days, when the Internet was new, IPOs were easy, and $50 CPMs were normal. Unfortunately, from the height of the ‘90s we saw display CPMs crater in the post bubble pop that followed. Many predicted the demise of the “banner” ad and consequent death of display, but thankfully, things […]
• Survey Shows Americans Confused By How Google, Facebook Make Money
  A new survey from Harris Interactive on behalf of The Search Agency finds, among other things, that large numbers of people in the US don’t really understand how Facebook and Google make money. The online survey was conducted in August 2012 with a sample of just over 2,000 adults. The Search Agency (via Harris) asked […]
• Bit.ly Releases Search API To Discover Hot Stories & Discussions
  Bit.ly announced a new set of APIs named Social Data APIs. The new APIs allow you to search for top stories in real time over the Bit.ly URL network. You can quickly see the top URLs and stories for any specific query right now, in real time. The three types of functions include: (1) True […]
• Phone Support For Verification Issues With Google Local For Business
  Mike Blumenthal first spotted that Google is now offering phone support for businesses having issues with verifying their Google Maps listing. The way it works is you must go to this form – a troubleshooter for verification issues. Then depending on how you answer the questions and what time of the day it is, Google […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Salesforce’s Benioff: Customer Service & Being Connected Is “The New Marketing”
• LinkedIn Doubles Its Size Since 2011, Now Over 200 Million Members
• Email Marketing Equals Dollar Signs
• First The Smaller iPad, Now A Cheaper iPhone?

Search News From Around The Web:

Business Issues

• Facebook, Google May Face Tougher EU Curbs on Data Usage, Bloomberg
• Google Cancels Davos Party Hosted by Schmidt Last Year, Bloomberg
• Google, Other Internet Firms Pressed to Pay More of French Costs, Wall Street Journal

Local Search & Maps

• Is the Google+ Local Dashboard Moving Towards a Freemium Model?, Mike Blumenthal

Link Building

• 6 tactics to deal with rejection in link building, Skyrocket SEO

Searching

• Data Mining: New Research From Google’s Peter Norvig Finds Most-Used English Words and Letters, LJ INFOdocket
• Finally, China’s Sina Weibo Rolls Out Partial English Interface [UPDATE: Sina Confirms], techinasia.com

SEM Industry

• Lee Odden War of Words Mythbusting Social, Content Marketing & SEO at NMX, Online Marketing Blog
• London Underground Turns 150, Google Doodles It, State of Search
• Spain & Search Marketing: The 3rd Edition, State of Search

SEO & SEM

• 12 Valuable Tips for Video SEO Beginners, Search Engine Watch
• 17 Of My 2013 SEO Predictions, Michael Cropper
• 5 Reasons to Leverage Google+ Communities to Influence SEO, ClickZ
• Actionable SEO: Using Referring Domains Information, Majestic SEO Blog
• Annotations and User-Agent Detection for Mobile, covario.com
• Are SEO keywords ‘hiding’ in site search data?, Econsultancy
• Are You Falling Asleep at the SEO Wheel?, Search Engine Journal
• Defining an Enterprise SEO Strategy, Search Engine Watch
• For SEO: It Depends, RKG Blog
• How to Optimize Your YouTube Videos and Channel, Search Engine Journal
• Mastering The Art Of International SEO, Search Engine People
• Maximize Your PPC’s Efficiency With e-Commerce Tracking, PPC Hero
• NHL PPC Marketing | NHL Lockout 2012 Marketing, SEM Geek
• Penalty Lifted: How To Use Google’s Disavow Tool Case Study, cyrusshepard.com
• PPC Chat Streamcap – 2013 PPC Predictions, ppcchat.co
• SEO – It’s Never Too Early for Optimization, BruceClay.com

Video, Music & Image Search

• Pakistan to unblock YouTube after building content filter, ZDNet

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.