SearchCap: The Day In Search, January 9, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Preps “Hotel View” Interior 360 Imagery Call it Google “Hotel View.” According to the Associated Press (via Fox), Google is photographing hotel interiors as part of an effort to enhance […]
Barry Schwartz on January 9, 2014 at 4:59 pm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Preps “Hotel View” Interior 360 Imagery
Call it Google “Hotel View.” According to the Associated Press (via Fox), Google is photographing hotel interiors as part of an effort to enhance its travel content. Perhaps even more interesting, says the article, is that the initiative is being run not under the umbrella of Google Maps but through Google Wallet. It’s not clear whether […] - Google PLAs May Be Bigger And Better Than You Think
As someone responsible for compiling, analyzing and putting narratives to raw marketing data, I spend a good portion of my time reviewing similar material from other sources in our industry. This is helpful for generating new ideas for analyses and serves as a basic sanity check of the results we are finding at RKG. On […] - The Bing Dilemma: What To Do With The Little Search Engine That Can’t
The challenge that Microsoft faces in the online search landscape could be a business school case study: how to capture market share from a competitor whose very brand (“Google”) has become synonymous with the act of searching online. Imagine that you are the person at Microsoft responsible for Bing’s success and are tasked with moving […] - Simone De Beauvoir Google Logo Has Come To Stay In A Number Of Countries, Just Not The US
A number of Google international homepages are celebrating feminist writer Simone de Beauvoir’s 106th birthday with a Beauvoir-inspired Google logo, but there’s no sign of The Second Sex author on Google’s US homepage. The Simone de Beauvoir Google logo includes a head shot of the author against a Parisian backdrop, and is featured on several […] - Search Marketing Expo – SMX West Early Bird Rates Expire Soon – Register Now!
Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda, featuring three days of tactic-rich sessions presented by some of the sharpest minds in marketing, including Copyblogger’s Brian Clark, Moz’s Rand Fishkin, Upworthy’s Sara Critchfield, and many others. Register now & save $200 […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
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- Take Control Of Your Visitors’ Eyes
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- 5 Social Media Trends To Kill In 2014
Search News From Around The Web:
Industry
- SEO World Problems, tripleseo.com
- Update Your Bookmarks: The Bing Ads Blog Has a New Home, Bing Ads Blog
Local & Maps
- Google Glass searches you haven’t tried yet, Glass App Source
Link Building
- 8 Tips on Leveraging Relationships into Links, Luna Metrics
Searching
- 10 Alternative Search Engines To Google, internetmarketingninjas.com
SEO
- 4 Local Search Tactics That Will Matter More in 2014, Search Engine Watch
- Don’t Forget about Semantic SEO in 2014, Performancing.com
- Google Rankings Just Got Even Better in Raven, raventools.com
- Google’s December Authorship Shake-up, Moz
- Is Google Authorship Photo Snippet Query Dependent, Not Content Quality or Author Dependent?, Globe Runner
- Sings Of Potential Google Update On January 8th-9th, Search Engine Roundtable
- The Redesign Timeline: When and How to Engage Analytics, PPC, and SEO in Redesign Plans, SEER Interactive
- Was Google’s Authorship Reduction About Authority Of Author?, Search Engine Roundtable
SEM / Paid Search
- 2014 AdWords Wishlist, Portent
- PPC Bid Management – To Automate or Not, Certified Knowledge
Search Marketing
- Why J.D. Salinger Doesn’t Need Keyword Research, But You Do, BruceClay.com
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