SearchCap: The Day In Search, July 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool The ability to auto-tag destination URLs in Bing Ads has been one of top product requests for the platform […]
Barry Schwartz on July 11, 2013 at 4:59 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool
The ability to auto-tag destination URLs in Bing Ads has been one of top product requests for the platform for years now. Manual URL tagging is ire-inducing, error-prone and a real impediment to many advertisers even running campaigns on Bing Ads. If you use Google Analytics and don’t tag your Bing Ads URLs, that traffic […] - SMX East Agenda Posted – Register Now To Save With Super Early Bird Rates!
Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Check out the agenda, featuring three days of tactic packed sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on September 30. Secure your spot, get the lowest rates available – register now! - The Perils Of Parallax Design For SEO
First it was Flash, then AJAX, and now…. parallax design. As SEOs, we often find ourselves butting heads with Web designers over website design and usability. Certain design approaches and techniques, while helpful for usability, may not be ideal for SEO purposes. But that doesn’t mean we have to sacrifice good design for solid SEO […] - All Hail Quality Score – King Of The AdWords KPIs!
(Property of HBO) The high-level relationship between Cost-Per-Click and Quality Score is well known: the higher your Quality Score, the lower your cost per click. Earlier this year, I published some research data showing how, as average Quality Scores have drifted lower over the years, the cost-per-click savings associated with above-average Quality Score keywords is […] - Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report]
Covario reports overall pay-per-click (PPC) spend accelerated, rising 22 percent from Q1 and 23 percent year-over-year. Mobile PPC spending outpaced overall growth, increasing 39 percent from Q1 and 132 percent year-over-year. Mobile accounted for 16 percent of global search spend. Smartphones claimed 40 percent of the mobile spend allocations, tablets 60 percent. Smartphone CPCs remained […] - Google’s Matt Cutts: Rankings Won’t Drop If Site Goes Down For Short Period Of Time
Google’s head of search spam, Matt Cutts, posted a video explaining the consequences of a site going offline and how that can negatively impact that site’s ranking in the Google’s search results. In short, a site that temporarily goes offline for a short period of time, such as less than 24 hours, should be fine. […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- How To ID A Twitter Bot Account? It’s All In The Timing, Study Says
- The Microsoft Reorg Versus Google: Lots Of Engineering, No Ads, Social Or Search Execs
- Desktop OS & CTR: Opportunities Abound Depending On Target Market
- Social Search: The Promise & The Problems In The Way
- Popular Automation Service IFTTT Arrives For The iPhone
- Facebook Insights Gets A Refresh: New Interface, Rate Comparisons, Filter Options & More Stats To Track
- Simply Measured Launches LinkedIn Analytics, Includes Competitive Reporting
Search News From Around The Web:
Industry
- Matt McGowan – The Interview on 7 Glorious Years at Incisive Media and the Future, Mel Carson
- Plow & Hearth Selects Conductor Searchlight to Harvest the Power of Natural Search, WSJ.com
- Rio SEO Partners With Acxiom for Local Business Listing Management, marketwire.com
Local & Maps
- Google Latitude Users Not Happy With Closing Of Product, Search Engine Roundtable
- Google Maps Rushing To Bring Back Easier Offline Maps Access, Search Engine Roundtable
- How Does Google Count Local Results?, Moz
Link Building
- Cheap Link Building Ends Badly for Business, StepForth
- Three examples where link building could be illegal, blog.arhg.net
- When Your Cited But Not Linked To: Does Google Count It?, Search Engine Roundtable
Searching
- Numerical Methods: Integration, Wolfram|Alpha Blog
- Privacy-centric search engine Blippex launches with a new twist on ranking, GigaOM
- The Best Search Engine You’re Probably Not Using, Gizmodo
SEO
- 4 Protips: Optimizing Faceted Navigation For SEO, internetmarketingninjas.com
- 6 Digital Business Decisions Where You HAVE To Consider SEO, Search Engine People
- Using Schema Markup for Local Businesses | Schema Reviews, hallaminternet.com
- Where should SEO sit within a business?, Econsultancy
SEM / Paid Search
- 40% of consumers unaware Google Adwords are adverts, Telegraph
- AdWords for Small Businesses, A Complete Guide, koozai.com
- Has Modified Broad Match Effectively Killed Phrase Match?, PPC Hero
- How to do Keyword Research the Smart Way: Targeting Interest and Intent, KISS Metrics
- Mobile Bid Adjustments Part 2 – Going from Keyword Bids to Ad Group Adjustments, SEOptimise
- What to include in your PPC Report?, Search Engine People
Search Marketing
Strategy
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