SearchCap: The Day In Search, July 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Schmidt: Hollywood Should Take Content Pirates To Court Google’s Eric Schmidt says that the entertainment industry should focus on taking content pirates to court, rather than just trying to get […]
Barry Schwartz on July 12, 2013 at 3:59 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google’s Schmidt: Hollywood Should Take Content Pirates To Court
Google’s Eric Schmidt says that the entertainment industry should focus on taking content pirates to court, rather than just trying to get Google (and other search engines) to remove pirate sites from search results. His comments, reported by Variety, came yesterday during an impromptu chat with reporters at an annual financial conference in Sun Valley, […] - Search In Pics: Google Star Wars, Legacy Excite Swag & Glass Cake
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Star Wars At Google: Source: Google+ Google Rope Sign: Source: Google+ Google’s Colorful Fence: Source: Google+ […] - Analyzing Cost-Per-Click Inflation In The Marketplace
In any pay-per-click auction environment (like paid search), the average cost-per-click (CPC) represents the result of a complex auction algorithm which includes multiple factors, such as: Competitiveness level Quality Score Bidding strategy Seasonality In a previous post, I approached the competitiveness piece by looking at the ratio between the CPC and max bid in order […] - Quality Score Explained By A Former Googler
With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank. But CPCs are on the rise – so unless you can improve your conversion rate so you can increase bids, Quality Score […] - Yahoo Image Search Now Serving Up Getty Images For Travel Related Search Queries
According to today’s announcement, Yahoo Image Search has been updated to deliver Getty Images for travel-related searches. When a user performs an image search on a specific place or country, Yahoo will serve up a collection of Getty Images from the location. Users can hover over an image to see details about the photo, or […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Nissan Will Tap Instagram & Vine Videos For Upcoming TV Commercial
- Vine For Android Gets Quick Capture Widget, Revining & Channels & More
- The Digital Marketing Metrics Pyramid
- Jura Whisky’s Twitter Contest Makes The Most Of Google’s Map Mistake
- Syfy’s #Sharknado Racks Up Impressive Tweets Per Minute
Search News From Around The Web:
Industry
- AltaVista is dead. Here’s why it’s so hard to compete with Google., Washington Post
Local & Maps
- Google Will Shut Down Alfred, The Local Recommendations App, July 19, TechCrunch
- iOS 7 Maps go full screen, navigation gets night mode, new Siri options, Apple Insider
- The New Google Search Carousel is Changing Local Search, The Wpromoter
Link Building
- Do The Links That Penalize You In Google Match To Those In Link Tools?, Search Engine Roundtable
- The Why and How for the Evolution of Link Building as Content Marketing (Part 1), Marketing Pilgrim
Searching
- Google Finance adds exchanges from Brazil, Turkey, Thailand, Austria, and Switzerland, Inside Search
SEO
- Did Moneysupermarket Falsely Blame Google for Slow Growth?, performancein.com
- Don’t Always Follow. Chart Your SEO Path, Search Engine Journal
- Google Maps Updates & Local SEO Algorithm History, localvox.com
- Higher Google Fluctuations: Possible Google Update., Search Engine Roundtable
- How To Increase Traffic To Your Website With The Help Of Images, koozai.com
- Negative SEO: Shit Just Got (Un)Real, Search Engine People
- What We Don’t Know About Google Panda, pauledmondson.hubpages.com
- Why You Might Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor Content, moz.com
SEM / Paid Search
- Mastering PPC: Ad Extension Basics, Part 1, SEER Interactive
- 5 Insanely Great AdWords Automation Tricks, ClickZ
- Mobile Bid Adjustments Part 3 – Location, Location, Location, SEOptimise
- Spotting the Succubus Client: How to Identify Rotten Potential Clients and Politely Turn Them Away, Clix Marketing PPC Blog
Search Marketing
- Top 5 Things to Avoid in Order to Have Your Products Approved on Google Shopping, Search Engine Journal
- Video: Google Ranking Update, Guest Blogging, Link Detox, AdBlock & UFOs, Search Engine Roundtable
Strategy
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