SearchCap: The Day In Search, July 19, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Raise Your Call-Through Rate Without Reducing Your Click-Through Rate PPC ads are short—a maximum of 140 characters. Using that precious space to include a phone number usually has detrimental […]

on July 19, 2010 at 5:02 pm | Reading time: 6 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How To Raise Your Call-Through Rate Without Reducing Your Click-Through Rate

    PPC ads are short—a maximum of 140 characters. Using that precious space to include a phone number usually has detrimental effects on an ad’s effectiveness. Rather than using a call to action that promotes the searcher to take action, a phone number is displayed at a point in the buying cycle when consumers might not […]

  • Foursquare In Discussions With “Everyone” To Enhance Search With Its Data

    Twitter did it; now Foursquare is reportedly in discussions with Google, Yahoo and Bing to supply (or license) its check-in data as a search-enhancer. According to the UK’s Telegraph:
    Our data generates hugely interesting trends which would enrich search,” [Foursquare co-founder and CEO Dennis] Crowley said.
    “We can anonymise data and […]

  • Google Local Search Experiment Will Give IYPs & SMBs Heartburn

    Google is experimenting with new local search results formats, a move that appears to be good for consumers but devastating for the SEO of online business directories as well as for some small-to-medium businesses.

  • Of Linkbait And SEO Bank Shots

    There’s a subtle, but meaningful, connection between billiards and SEO. How so, you ask? Well, when I was younger I was a pretty good at billiards. I could see all the angles really well, and I understood when to use bank shots (using an indirect shot off the bank of the table rather than […]

  • Search Engines + Newspapers: Perfect Market’s Delivery System Aims To Please Both

    Last year, there was a seemingly endless parade of stories on how aggregators, search engines and news blogs were apparently killing newspapers that publish original content. This year, add the rise of “content farms” to the list. Riding to the rescue, or so it hopes, comes Perfect Market and its new […]

  • Bing Cashback: Don’t Leave Your Piggybank On The Table

    As early as Fall 2008, Microsoft set off on a crusade to openly evangelize what would become “Bing Cashback” with strategic agency partners and retail advertisers alike. The consumer rewards program was built to incent online shoppers with the purpose of influencing search behavior to gain repeat visitors and generate loyalty. Microsoft’s goal would ultimately […]

  • SEO Has Killed The My Internet

    Hi. My name is Tom and I have a problem. Actually I have a lot of problems, but none are more pressing or more relevant to you than how SEO has affected my perception of the internet. More specifically, SEO has ruined how I use the internet so I hope that sharing my story will […]

  • Register for SMX East Today! Super Early Bird Rates Expire Soon

    Join us for Search Marketing Expo – SMX East and immerse yourself in three days of exceptional tactical content and invaluable networking opportunities with like-minded peers. Don’t miss the event 100% devoted to the search marketing community, October 4-6 in New York City.
    Register for SMX East now and you’ll get at the lowest rate possible. […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Brands and the World Cup: who were the real winners and losers? – Spain has emerged as world champions and the excitement is over for another four years. 32 teams battled it out in South Africa for World Cup glory, but the game wasn’t just being played on the pitch; brands went head-to-head in a fiercely contested online marketing battle.
  • Are We Over-Engineering the Link Graph? – Great breakdown by Nicola Stott. Yes, anchor text is important, but we are also over emphasizing the importance.
  • Want More Link Juice? Here’s an Easy Way to Get It – Great post focusing on the internal link juice that is so often overlooked. A process is provided and examples of great pages to obtain internal links are mentioned.
  • Facebook and SEO – should you care? – I had been getting a bit leary of all the hype around 'FaceBook Search – the Google killer' and decided to take a closer look at what's going on there. While there are some interesting bits with the OpenGraph stuff (I am a meta data geek tho) I don't really think it is something to worry about – what do YOU make of it all?
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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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