SearchCap: The Day In Search, July 22, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Check Out Bing On A Windows Phone 7 Device

  The Bing Search Blog just posted pictures of how Bing looks and acts on a Windows Phone 7 device. As you know, Bing will have prime real estate on the new Windows 7 devices. So making sure Bing acts and feels smooth and functional is extremely important to Microsoft.
  As a side note, similar […]
• Video: Meet The Google Doodlers

  We cover most of Google’s special logos, also known as “Doodles” here. I wanted to share a video posted by Google named “Meet the Doodlers.” It showcases some of those Google designers who are responsible for some of the Doodles you have seen throughout the years and shows off some of the Doodle […]

• Campaign Settings, Part 2: Location Targeting

  You’ve loaded keywords and ads into the engines via the desktop tools and have begun to go in to the platforms and tweak the various settings we have at our disposal. Last week, we began a dive into these settings that included ad rotation, dayparting, delivery method, etc. This week, we’re focusing on […]

• Conversion Optimization Touch Points: Turning Errors Into Opportunities, Part 1

  On the web, errors are seemingly inevitable, and there are plenty of best practices for minimizing their negative effects. But what if we treated errors as an opportunity? What if we deliberately designed our customers’ error experience—not just for basic usability and clarity, but with conversion in mind?
  In this article I’ll take a look […]

• Fwix Launches Hyperlocal Search Engine

  Fwix, a growing player in the hyperlocal news space, has launched the beta version of what it’s calling a Local Trend Search tool at search.fwix.com. It lets users search for things “happening at any place right now” (recently would be more accurate) at more than 200 English-speaking locations worldwide.

  (click for larger version)
  The above is a […]

Applications & Portal Features

• Faster dialing with Google Voice on Android and Blackberry devices, Official Google Mobile Blog

Business Issues

• Baidu more than doubles 2Q profit, The Associated Press
• Google Researchers Speak Out on Disclosure Policies, PC Magazine
• Prosecutors in Rio de Janeiro file civil action suit against Google, Washington Examiner
• Zuckerberg Calls Movie ‘Fiction,’ Disputes Signing Contract Giving Up Claim to Facebook, ABC News
• ‘Be What’s Next’: New Microsoft slogan (and branding?), seattlepi.com
• Baidu Forecast Beats Estimates as China Dispute Hurts Google; Shares Rise, Bloomberg
• Microsoft Reports Fourth-Quarter Results, microsoft.com

Local, Maps & Mobile

• To the Canadian Arctic… and Beyond!, Google LatLong
• AOL Unveils New Mobile Portal and Android Applications, Business Wire
• New MapQuest Adds More Features, MapQuest Blog
• Sit back, relax, and explore: new seatback maps with Virgin America, Google LatLong

Link Building

• What’s The Base Value Of A Link?, seoroi.com
• 15 Years and 175 Link Building Articles, Blog Posts, and Columns from Eric Ward, Eric Ward
• Homage to the Business of Link-Building, Search Engine Journal
• How Do You Verify Someone Is Linking To You, Search Engine Roundtable
• Links Ahoy! Turn Copied Content to Instant Links, Search Engine Journal

Paid Search & Contextual

• AdWords Myths – separating the truth from the fiction, Inside AdWords
• More Pink Google AdWords Ads, Search Engine Roundtable

Searching

• Analyzing World Cup Data with YQL, Yahoo! Developer Network Blog

SEM Industry

• Blueglass LA Session: InHouse SEO, Search Engine Journal
• Blueglass LA Session: Links matter: How to measure and attain them, Search Engine Journal
• 5 Takeaways from Internet Marketing and Business Conference BlueGlass LA, BruceClay.com

SEO & SEM

• How to Avoid Being Google Slapped, Search Engine Journal
• The Foundation Of A Success SEO Campaign: Keyword Research, Search Engine Journal
• 8 tips from the SEO copywriting trenches, SEO Copywriting
• Does Your Content Know Where Your Audience Is?, Search Engine Guide
• Don’t Forget These 5 Things On A New Site, DazzlinDonna
• Google Misclassifying Some Sites As Parked Domains & Booting Them From Search Results?, Search Engine Roundtable
• Twitter Usernames Ranking Very Well in Google, Search Engine Roundtable
• Whose writings / comments assist you the most with your SEO work?, Eightfold Logic Blog
• Working with Navigation in SEO [SEO Fundamentals], SEOmoz

Social Media

• Twitter & Performance: An update, The Twitter Engineering Blog
• The massive hole in Facebook’s latest legal challenge, Fortune Tech
• Where Facebook’s half a billion users reside, O’Reilly Radar

Video, Music & Image Search

• A New Way To Embed YouTube Videos, YouTube Blog
• Flickr iPhone App 1.2 – Twitter, HD Video and More, Y! Mobile Blog
• Ready…set…discover more music on YouTube, YouTube Blog
• You Are On Pandora: Service Hits 60 Million Listeners, Adding Users Faster Than Ever, TechCrunch
• YouTube Redesigns "My Videos" Management Page, Search Engine Roundtable

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Simple Co-Citation Analysis for Linkbait Promotion – If you promote it – and it's good – they will link. One way to find prospects for promoting linkbait is through cocitation analysis of similar linkbait. Here's a process for finding link prospects for a linkable asset using simple, targeted, hostname-only co-citation analysis.
• How Tumblr Opened My Eyes to the Social Web – My pal Terry (VanHorne) dropped a post on WordStream that looks at using Tumblr as a channel, not just as part of some crappy link wheel. Who knew? If you've any experience using it, please do leave a comment… Enjoy.
• 18 Simple SEO Items Commonly Missed in Web Development – I run into these things all the time with new clients, and frequently with people who claim to know SEO and best practices. Great post – you could even use it as an audit checklist.