SearchCap: The Day In Search, July 24, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords To Add Addresses On Ads: Location Extensions The Google AdWords Blog announced they will be allowing advertisers to add the full address to their search ads through location extensions. […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google AdWords To Add Addresses On Ads: Location Extensions

    The Google AdWords Blog announced they will be allowing advertisers to add the full address to their search ads through location extensions.
    Location extensions gives advertisers a way to create new local ads with extensions from scratch or add extensions to your existing text ads. This will replace the need to have local […]

  • Microsoft Misses Earnings, Yahoo Board Meets About Potential Microsoft Search Deal

    Microsoft reported worse-than-expected earnings yesterday. The company was about a billion dollars off analysts consensus expectations. According to the Microsoft release, the company had huge revenues but still missed:
    $13.10 billion for the fourth quarter ended June 30, 2009, a 17% decline from the same period of the prior year. Operating income, net income and diluted […]

  • Yahoo Adds Travel Photo Tours To Image Search

    Image search could use a little organization, especially when you’re searching for generic terms like place names — cities, states, or tourist/geographic attractions. Who wants to browse through a couple million images of Boston to help plan your first visit there? Yahoo is making it easier to virtually tour popular places with what it calls […]

  • Search In Pictures: Google DC Comics, Elliott Yamin @ Yahoo & Google Moon

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
    Google DC Comics:

  • How To Excel At Excel For SEM Applications, Part 5: Master Pivot Tables

    In the previous posts of this Excel series for Search Engine Marketers (Part 1, Part 2, Part 3, Part 4), I’ve shared various tips and tricks for the tool. However, today’s post is just going to cover pivot tables, as I feel they are such an important piece for online marketers to not just […]

  • Twitter 101: Twitter’s First Major Outreach To Business Users

    From traditional media to blogs big and small, there are countless stories in circulation about how businesses are using Twitter to find customers and serve existing ones. Some businesses have figured out how to use Twitter Search and other similar tools to hear what customers are saying and make connections with local prospects. But Twitter […]

  • Google Latitude Reaches iPhone, But It’s Limited

    Interesting development today on the mobile scene: Google has released Latitude, its location-aware software, for the iPhone and iPod Touch — but as a web application rather than a native iPhone app. Ergo, Latitude users will only be able to access the program via the iPhone’s Safari web browser, which makes continuous updates an impossibility […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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