SearchCap: The Day In Search, July 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search For Hotels With Google Hotel Finder Forget using Google Maps when you want to find a hotel to stay at for a business trip or family vacation! You can now […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Search For Hotels With Google Hotel Finder
Forget using Google Maps when you want to find a hotel to stay at for a business trip or family vacation! You can now use Google’s Hotel Finder. Google Hotel Finder is a search tool specifically designed to make it easier to find and compare hotels for your trips. The features include: Draw simple shapes […]
- US Senate Schedules Hearing On ‘The Power Of Google’
A US Senate subcommittee will conduct a hearing in September on Google’s search/business practices. The hearing, titled “The Power of Google: Serving Consumers or Threatening Competition?,” will take place on September 21, 2011, at 2:00 pm ET. It appears that a webcast will be available via the Senate Judiciary Committee’s website. The witness list hasn’t […]
- How To Win Enemies & Influence People By Turning Controversy Into Links
There are a few easy ways for journalists to get their readers’ attention: breaking news, in-depth profiles, tugging emotional heartstrings, or by stirring up some controversy. If you’re doing any kind of link-building, you want to appeal to one of those basic formats. Most SEO consultants advise you to create fact-dense or emotionally-compelling content. And […]
- What Wins In Google Universal Search? Videos, Images & Google!
Searchmetrics has conducted a data analysis on what type of content appears most often in Google Universal Search results, as well as which sites are most visible in them. Video and image content wins, as does content hosted on Google’s own properties. Universal Search Loves Video, Images The most revealing data from the study, which the […]
- Google+ At One Month: A Look At Highlights & Controversies
It’s hard to believe that it was just one month ago today that Google+ launched. So much has happened to the fledgling service in this short time. Here is a look at both the highlights and lowlights of Google’s newest social network! Launch & Usage Google+ came out of the gate swinging, amassing 10 million […]
- Google TV Struggling: Logitech Sees More Returns Than Sales Of Revue Console
Is Google TV testing Larry Page’s patience? With his renewed focus on streamlining Google’s product roster, this news surely isn’t going over well in Mountain View: Logitech has reported that its Logitech Revue console had more units returned than sold in the company’s latest financial quarter (Q1 2012). Ouch. As a result, Logitech says it’ll […]
- Twitter Intros Ability To Target Promoted Tweets To Followers
As it continues to develop the advertising opportunities available on its service, Twitter is now allowing brands to target their promoted tweets to followers only. Like other promoted tweets, the messages appear at the top of users’ timelines upon login, and scroll down afterwards. They can also be dismissed immediately. The company announced the new […]
- Google May Be Outgrowing Their Home In Mountain View
Google’s Growth Unsettles Mountain View by the Wall Street Journal reports on the tension growing between Google and the city they have grown up in, Mountain View. As Google continues to grow and require more space, Mountain View needs to expand with them. City council member Laura Macias told the Wall Street Journal “we may […]
- Has Paid Search Become The New NYC Mailbox?
If you have ever lived in New York City, you know possibly the worst thing about the city is finding an apartment. It is miserable plain and simple. You sort through thousands of Craigslist postings, a few New York Times postings, and answer every ad posted on every mailbox in the city only to realize […]
- Google To Offer Content Delivery Service For Page Speed
Google announced they are starting a new service named Page Speed service. Essentially, this service will be Google fetching the content on your web site and then serving it up with speed improvements of 25% to 60% to the rest of the world, including Google’s bots. Google will eventually charge for the service but has […]
- Resolving The Online-Offline Attribution Challenge With DNI
It is a classic online attribution challenge: tracking offline leads driven by online sources. Interactive agencies and digital publishers are using SEM to drive leads for national and local advertisers but aren’t getting credit for the calls generated by the programs. The solution is DNI (dynamic number insertion) technology which enables a business’ phone number […]
- One Month In, Google+ Sees First Traffic Dip As Total Visits Drop 3%
New numbers released by Experian Hitwise show the first traffic drop for Google’s social networking service, Google+. The drop occurred on the week of July 23rd as Google+ saw 1.79 million total visits compared to the 1.86 million the previous week. Google+ had been steadily building traffic and did have a monster week on week of July 16th where total visits […]
- How Being “Friends” On Google+ Leads To Better Rankings
Want to rank better on Google? Get people to add you to their Google+ Circles, and that seems to be a potentially huge boost, based on a search I just did. I’m Friends With Ford When I looked for cars about an hour ago, I found a listing for Ford at the bottom of the […]
- Google Receives DOJ Request for Additional Info On AdMeld Buy
Google has acknowledged receiving a “second request” for additional information from the Department of Justice, as it continues to review whether the company’s planned purchase of AdMeld would impede competition in the space. In a blog post, Neil Mohan, VP of display advertising, noted: “This doesn’t surprise us, as today’s display advertising industry is very […]
Search News From Around The Web:
Applications & Portal Features
- 2-step verification: stay safe around the world in 40 languages, Official Google Blog
- Real time and the evolution of the news story, gigaom.com
Business Issues
- Amex taps Google ad exec as luxury retail site CEO, Forbes
- Is Bing Winging on Internet Explorer?, Chitika Insights
- Microsoft’s latest Google-compete weapon: The Gmail man, ZDNet
- Yandex Second Quarter 2011 Results Show Strong Growth, Quintura blog
- Yelp Names Rob Krolik CFO, Yelp Official Blog
Local, Maps & Mobile
- Catch the London Underground with Google Maps, Official Google Blog
- Google TV price slashed to $99 as Logitech stumbles, gigaom.com
- In U.S. Smartphone Market, Android is Top Operating System, Apple is Top Manufacturer, Nielsen Wire
- Lodz – the first Polish tourist destination on Google’s Street View, Thenews.pl
Link Building
- Best of Link Building Tips, managinggreatness.com
Searching
- Google Dictionary Shows Naked Picture For Definition Of Perverse, Search Engine Roundtable
SEM Industry
SEO & SEM
- Content Optimization Tutorial: How to SEO your Content for Rankings, Search Engine Guide
- In Today’s News: Two Major Copyright Rulings From the UK (w/ Full Text of Opinions), infodocket.com
- 5 Tools to See a Website Like a Search Engine, SEO.com
- Answerbase.com Customers See Dramatic Growth in Search Engine Traffic, PRWeb
- DaniWeb Claims 110% Recovery from Google Panda Update, WebProNews
- Google AdWords Express Cost Per Click Increases 400%, Search Engine Roundtable
- Google AdWords Tests 150 Character Ad Description, SEO Book
- Google AdWords Text Manipulation Disapproval, Search Engine Roundtable
- Google Panda Recoveries Come With Panda 2.3, Search Engine Roundtable
- The Next Generation of SEO Has Arrived, dailyseotip.com
- The Panda Update and Article Marketing, Daily SEO Tip
Social Media
- Inside The Libyan Rebels’ Mobile-Phone Network, Fast Company
- Keeping your account safe, Twitter Blog
- New Working Paper from Hewlett-Packard Labs: “What Trends in Chinese Social Media, infodocket.com
- Quora Testing User Credits For “Ask To Answer” Questions, TechCrunch
- Buying Facebook Fans is a Horrible Idea, Outspoken Media
- Facebook and Google+ Competing For Your Attention, Michael Gray
Video, Music & Image Search
- Augmented Reality and the Future of Visual Search, BruceClay.com
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search – A very comprehensive piece by Adam Audette. Great for large, complex sites.
- 6 Ways Google Gets Your Social Data – Bas van den Beld describes the 6 ways in which Google gets our social data in order to figure out what we like and give us personalized results.
- How Images Improve -or Destroy – Conversion Rates – Cool post describing the nuances of how online images affect people, subtly manipulating them furthers towards or away from a conversion.
- New Clarity on Reconsideration Requests from Google's Tiffany Oberoi – Endorsement by Matt Cutts: Every SEO/search person should read this interview by Eric Enge. It comes with tons of great info about how reconsideration requests work at Google.
- Guest Blogging as a (Promotional) Link Building Strategy – The biggest mistake I see when folks attempt to guest blog is that they think it’s all about them. They’ll write what could double as a press release for their company or website and then wonder why they can’t find any blogs that want to publish it…
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