SearchCap: The Day In Search, July 8, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Two Local & Voice Search Improvements In Latest Google Glass Update
  Two search-related improvements made their way into the latest Google Glass software update. Google announced the XE7 software update last week, but the public post about it focused on the device’s first web browser and several new “OK Glass” voice commands. The detailed release notes, however, also mention improvements to local search and voice search. […]
• AltaVista Officially Closes — What Will Pawnee Do!
  We mourned the closing of AltaVista when it was announced at the end of last month. But today’s the day it actually closed. No more AltaVista. Gone. Perhaps no one will suffer as much as the inhabitants of Pawnee, Indiana. The fictional town from the TV show Parks & Recreation has mentioned AltaVista in various episodes over […]
• Register for SMX East Today! Save with Super Early Bird Rates
  Join us for Search Marketing Expo – SMX East and immerse yourself in three days filled with game changing SEO and paid search tactics that drive traffic and sales. Don’t miss the event 100% devoted to the search marketing community, October 1-3 in New York City. Register for SMX East now and you’ll get at […]
• Today’s Google Logo Marks The 66th Anniversary Of The Roswell UFO Incident With A Video Game
  In early July of 1947, sightings of an unidentified flying object were reported, along with crash remnants found near Roswell, New Mexico. While a public information officer from the Roswell Army Airfield initially published a release on July 8, 1947 stating a “flying disk” had been recovered on a nearby ranch, military officials would later […]
• The Definitive Guide To Technical Mobile SEO
  At SMX Advanced, I moderated a panel about technical SEO. Google’s Maile Ohye spoke about SEO best practices for technical implementation of mobile sites based on how Google crawls, indexed, and ranks mobile content and presents it to searchers on mobile devices. She also talked about Google’s recent announcement that the mobile user experience is […]
• Facebook’s Graph Search Then & Now: What’s Changed
  Facebook has started rolling out Graph Search to all US English users, a move that comes about seven months after the product first launched to a small number of users in mid-January. Graph Search has gone through some changes since then, perhaps none more obvious than when Facebook changed the search box white to make […]
• Facebook’s Graph Search Expands To All US English Users
  Facebook is opening up its Facebook Graph Search beta to all accounts that use US English. In an announcement today, Facebook says the expansion is underway now and will continue over the next few weeks. You’ll know you have Graph Search access when you see the new search box above. Facebook first launched Graph Search […]
• Confessions Of A $100/Month SEO Client: Part II
  Last month’s post on the realities of low-cost SEO for small businesses seemed to hit a nerve and got some great responses. One of the best was from a Bill Trott, the owner of Bill’s Pest and Termite in Phoenix, not to mention a guest star on Discovery’s Property Wars. Here’s the email Bill sent: […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter Rolls Out Updates For 7 Different Apps & Syncs Direct Messages Across All Devices
• Social Login Shares Saw Little Change In Q2, Janrain Says
• Google, Amazon, Reddit & Others May Be Paying Adblock To Keep Showing Ads
• Beware: As Mobile Grows, Desktop May Decline
• SMX Social Media Marketing Registration Open – Best Rates Available Now
• Facebook Prods Admins To Keep Tabs On The Competition With New “Pages To Watch” Module

Search News From Around The Web:

Local & Maps

• A new way to experience the 100th Tour de France, Official Google Blog
• Do Review Velocity Or Recency Influence Local Business Rankings?, SEO Igloo Blog

Link Building

• Earning Links vs. Building Links, SEO.com
• The Future-Proof Link Building Strategy, Search Engine Journal
• New Site Explorer Release, Majestic SEO Blog

Searching

• Facebook Graph Search Coming, Let Embarrassing Hijinks Ensue!, ReadWrite
• To Take On Google, Facebook’s Graph Search Engine Needs More Data, Better Signals, TechCrunch

SEO

• 5 Tips For New SEOs, SEOptimise
• Google Ranking Different Search Queries Differently?, Search Engine Roundtable
• Google’s Penguin 2.0 Algorithm: The Definitive Guide, Search Engine Watch
• How Google Sees Your Website, Browseo
• How to use Google+ to Dominate a Generic Mobile Search Result, State of Search
• Poll: Did You Recover From Google’s 2.0 Penguin Update?, Search Engine Roundtable
• Rebuilding SEO in India After Google Penalty Fallout, BruceClay.com
• SEO Ranking Factor #1 is Satisfaction, Moz
• Stop creating ordinary SEO content!, SEO Copywriting
• The Broken Promise of Cheap Spam, Irishwonder’s Black Hat SEO Blog
• Yes, even high quality guest posting CAN get you penalized!, hiswebmarketing.com

SEM / Paid Search

• Free Course On Creating Your First Online Campaign, Inside AdWords

Search Marketing

• Understanding the SERPS in 2013, AuthorityLabs