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SearchCap: The Day In Search, June 10, 2009

Barry Schwartz on June 10, 2009 at 5:14 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Adds Change of Address To Notify Google Of Domain Change
Google announced a new feature in Google Webmaster Tools named change of address. This feature allows webmasters to notify Google when they move domain names.
When used, Google will update the index to reflect your new URL. The change will stay in effect for 180 days, by which time Google would have crawled and […]
DOJ Increases Scrutiny Of Google Book Settlement
The Wall Street Journal reports that the US Department of Justice (DOJ) has sent formal requests (“civil investigative demands”) to book publishers and Google regarding particulars of their book search settlement deal. That settlement has drawn considerable criticism from various third parties. The article characterized the requests as an “escalation” of the DOJ’s probe:
A New […]
The Ebb and Flow of SEO
Like some many things around us, SEO follows a certain organic (if you’ll pardon the pun) ebb and flow. Support for SEO programs hinges on often fickle politics, in some cases, and in all cases, it happens at the pace resources allow. In today’s globally depressed economy, how do you manage your program to ensure […]
How Google Suggestions Should Handle Adult Related Sites?
A reader sent us a problem he has with Google’s Search Suggestions. In short, his main issue is that when a searcher is looking for an adult web site, Google will suggest alternative sites, as to not show adult related search suggestions.
Here is an example of entering in [adultfriend] and expecting to see the […]
What AdWords Customers Need To Know About $20 Million Settlement
As many of you know, Google settled an AdWords class action suit for $20 million. Now, advertisers are receiving email notifications on what their rights are in this class action lawsuit. I read the settlement notice (PDF) and I’ll highlight what I feel most AdWords customers need to know.
Probably the most important section […]
Google Adds Reconsideration Request Status Updates
I reported at the Search Engine Roundtable that Google is now sending email notifications to webmasters after they have reviewed a reconsideration request submitted through Google Webmaster Tools.
This is a major change in how Google previous handled reconsideration requests. In the past, a webmaster would submit a reconsideration requests and a webmaster would have […]
Benefits Of Geo-Targeting A National PPC Campaign
In today’s tough economy, B2B Marketers are looking for ways to improve the efficiency of pay-per-click (PPC) campaigns. If you need to squeeze more juice out of your search marketing budget, consider implementing two proven techniques designed to better utilize limited funds and improve marketing ROI: geographic targeting and ad scheduling.
In this two-part series, […]
Schmidt: Bing Can’t Buy Search Love With Ads; Gotta Earn It
CEO Eric Schmidt has weighed in on the Bing launch — and he’s not sounding panicked, not that I would expect him to be. But he certainly puts out a conflicted message that Bing isn’t a serious competitor and yet argues that it’s serious enough that talk of a Google monopoly seems “unwarranted.” Plus, a […]
Wikipedia As News Source? In Latest Google Testing, Yes
As first noticed by Michael Dorausch, and later expanded on by Michael Gray, Google has very recently begun showing Wikipedia as a news source on Google News.
Little has been said about this until today, when Google’s Gabriel Stricker confirmed to the Nieman Journalism Lab that it’s part of a small experiment on Google’s part:
“Currently, we’re […]

Search News From Around The Web:

Applications & Portal Features

Google Apps will be (literally) in the cloud June 24th, Official Google Enterprise Blog
New From Google: Fusion Tables, Google Blogoscoped
Yahoo! Raises Commitment to Cloud Computing with the Availability of Yahoo! Distribution of Hadoop, Yahoo Press Releases

Business Issues

Google CEO says looking to buy smaller firms, Reuters
Google’s Schmidt Rips Microsoft’s Bing, paidContent.org
Craigslist Revenue Is Said to Be Over $100 Million, New York Times
Digg’s Amazing Business Model, Explained, paidContent.org

Local, Maps & Mobile

Caught in topless… in Italy, Street View Hacks
Google Details Information Sources for the Business Listing “Cluster”, Mike Blumenthal
Google Maps: Category Mapspam, Mike Blumenthal
The Iterative Web App – Faster Address Auto-complete and Keyboard Shortcuts, Official Google Mobile Blog

Paid Search & Contextual

AdWords Downtime: June 13, 10am-2pm PDT, AdWords API Blog
Client Library Updates: Part 2, AdWords API Blog
Google AdSense Reporting Delay on June 9th, Search Engine Roundtable
Google News showing inappropriate ads on embedded YouTube videos, JenSense
Google Sent AdSense Publisher Wrong Check, Search Engine Roundtable
Introducing Microsoft Advertising Intelligence, adCenter Blog

Searching

Bing, Cuil Blog
Introducing Google Quick Search Box, Official Google Mac Blog
Search Engine Robots Sharing Cookies?, SEO By The Sea
Building Rome in a Day, Wolfram|Alpha Blog

SEM Industry

Blog: SES Toronto 2009 Blog Coverage – Day 2, Search Engine Strategies
I Don’t Like Conflict (But Google Doesn’t Think SEOs are Criminals), BruceClay.com
SEO & PPC learnings from SMX Advanced, Search Cowboys

SEO & SEM

Which is better underscores or dashes ?, David Naylor
Evaluating Reliability of 4 Keyword Tools, Shimon Sandler
How not to hide text, YouTube
Learn SEO in 30 Minutes a Day, SEOmoz
Pagerank is Dead. Sculpting is Dead. Trust is Alive….in my eyes., Webuildpages.com
Search Engine Visibility and PR – An Edelman Digital White Paper, Micro Persuasion
SEO Blueprints: Preplan Sound Site Architecture, AIM Clear Blog
The Do’s And Don’ts Of Online Reputation Management, Search Engine Journal
The mystery of the UK SERPS – updated, Search Cowboys
The Top Ten Reasons Your SEO Sucks, Search Engine Journal
Why Alt Tags are Important, David Naylor

Recent Hot Items From Sphinn, Our Social News Sharing Site:

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.