SearchCap: The Day In Search, June 18, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Hideous Site: An Allegory For Oddities In Local Search Results The small, local businesses in a particular industry on this island all vied for top slot in Google’s rankings, since […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The Hideous Site: An Allegory For Oddities In Local Search Results
The small, local businesses in a particular industry on this island all vied for top slot in Google’s rankings, since the top dog could command a substantially higher yearly profit as a result. The competitors’ products weren’t all that different, and their potential customers didn’t have the expertise to tell the difference, either. Their relative […]
- Meet The Man Who Makes Sure Google Maps Is Right
MercuryNews.com has a story on Blake Stephens, the man who is responsible for many of the Google Maps edits you see on Google Maps day. In fact, this man is a member of Google Maps’ collaborative cartography corps, where users use Google Map Maker to make corrections and adjustments to the details you see on […]
- The Forgotten SEO Strategy: Targeting Striking Distance Keywords
How you strategically approach your own unique search marketing landscape may be the first of many decisions you make on your search marketing journey, but it is also the most important. A difference of inches when aiming the arrow can translate to feet downrange. SEOs can often approach selecting target keywords with a strict “I’m-going-to-focus-on-the-keywords-with-the-highest-search-volume” […]
- How To Tune-Up Responsive Design Websites To Improve Mobile SEO
A couple weeks back, Google annouced new standards for mobile website design. Among the practices identified on their help pages, responsive design has been singled out as the best option from a search perspective. Let’s look at how responsive design works, and how we can build sites to achieve maximum SEO performance on both the […]
- 3 Common Landing Page Flops To Avoid
In a previous article, I covered 3 Common PPC Ad Copy Flops. In this article, I’ll cover common landing page flops and discuss ways in which pages can be tweaked to improve conversions, overall marketing messages and various other factors. Some of my examples relate to common webpages but logic can obviously be applied to […]
- Register for SMX East Today! Save with Super Early Bird Rates
Are Panda and Penguin monkeying with your organic rankings? Is low quality score limiting your paid search results? Does your social media presence really translate into more traffic… and customers? Attend SMX East for game changing SEO, paid search and social media tactics that drive traffic and sales. Join us for the only east coast […]
- Most Censorship And Content Takedown Requests Come From US, Says Google
Google has released data from its latest Transparency Report covering censorship and content removal requests. The report features separate presentations of copyright-based removal requests and government requests. Google began publishing this data about two years go. The report is updated regularly; however government censorship and removal requests are updated every six months. The number of […]
- The 2012 Google Father’s Day Logo
Google has a special animated logo for Father’s Day today. The logo depicts a child delivering coffee to his dad on a remote control device. The father is sitting on his chair relaxing and notices this, picks up the coffee while the child jumps out. The father then taps the child on the head as […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Americans Watched More Than 10 Billion Video Ads In May [Report]
- Data Show Tablets Gaining Importance As Microsoft Preps Own Tablet Launch — Today
- Report: Facebook Readies Local-Mobile Ad Offering
- Facial Recognition Company Face.com Acquired By Facebook
- Segment Based Search Retargeting & Keyword Search Retargeting: Discerning the Difference — It’s A Piece Of Cake
- 14 Reasons No One Talks To You On Facebook
- Facebook CTO (And Former Creator of Google Maps & FriendFeed) Bret Taylor Steps Down
Search News From Around The Web:
Applications & Portal Features
- Adobe and Mozilla unable to fix Flash video crash problem, BBC News
- Google Forcing Non Chrome Users On Localized Version of Google?, Search Engine Roundtable
Business Issues
- Apple Enters Mobile Map World, Stepping Up Rivalry With Google, New York Times
- Google Acquires More Than 50 Mobile Patents From Magnolia Broadband, thenextweb.com
- Online Tracking Increases, Fueled by Ad Auctions, Wall Street Journal
- Yahoo! Appoints Michael Barrett as Executive Vice President and Chief Revenue Officer, Yahoo
Local, Maps & Mobile
- Google for business Forum Update: Photos Uploaded in Dashboard May Take 1 Month To Appear, Mike Blumenthal
- Google Plus Local pages v Google Plus business pages, VerticalLeap
- Google’s Worst Customer Service Response EVER, Mike Blumenthal
- Public Transit in iOS 6, Cocoanetics
Link Building
- Google Penguin Crashes Wedding Site’s Shady Link Building Strategy, Search Engine Watch
- Identifying Link Penalties in 2012, SEOmoz
- You Don’t Want a Google Disavow Links Option, Search Engine Journal
Paid Search & Contextual
- Google AdSense Changing "Google-Anzeigen" To "Datenschutzinfo", Search Engine Roundtable
- Is Click Fraud A Ticking Time Bomb Under Google?, Forbes
- Sales and traffic up from affiliates, but conversions down, Econsultancy
Searching
- Ads background colors in Custom Search, Google Custom Search
- Inside Google’s Plan to Build a Catalog of Every Single Thing, Ever, The Atlantic
SEM Industry
- Interview: Bill Slawski Joins WebiMax, WebiMax
- Top secret project under wraps at SEOMoz: Is the Moz coming?, GeekWire
SEO & SEM
- Bing Looking at SEO Reports & SEO Analyzer, Bing Search Blog
- Proper SEO and the Robots.txt File, Search Engine Watch
- A Cheat Sheet for Building High Ranking Authority…Without Cheating, quicksprout.com
- AdWords Examples – Right ads to the right user, Inside AdWords
- Back to School: Paid Search Strategies in adCenter, adCenter Blog
- Companies in "Boring" Niches Creating Great Content, SEOmoz
- Keyword Expansion: How to Expand Your Keyword List Past Your Initial Research, Search Engine Watch
- Quality Content Begins with Quality Research. Period., BruceClay.com
- SEO Strategy Updates: A Mindset Changes…., CanuckSEO.com
Social Media
- Is Google+ Getting Ready to Add Ads?, Marketing Pilgrim
- Free Tools to Discover Most Shared Pages from Any Site, internetmarketingninjas.com
Video, Music & Image Search
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