SearchCap: The Day In Search, June 8, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s May Updates: Inorganic Backlinks, Page Titles, Fresh Results & More

  Google’s latest batch of search quality updates is online, and offers some insight into a variety of search- and SEO-related topics. Though some of Google’s monthly updates have included more than 50 items, this one comes in at 39. But it looks like there’s still plenty to digest. Here’s a look at what stands out […]
• Google Previews New Look for AdWords Interface

  The “simpler and more beautiful” Google makeover is coming to AdWords. The company is previewing the new look to users and asking for feedback before implementing it. The most significant change to functionality is the introduction of “campaign types” — depending on the type of campaign it is, you will see different options. The idea […]

• Just When You Think You Have All The Answers

  I’m a big fan of the WWE (formerly WWF), and I’m not afraid to admit it – even though I probably lose all credibility when I admit to occasionally live-tweeting Monday Night Raw or a WWE pay-per-view, such as Summer Slam. The reason I mention the WWE is because awhile back, one of its most […]

• Search In Pics: Racing Android, Prototype Google Glasses & A Target On Cutts

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Salsa: Source: Google+ Android Racing In 12K: Source: Google+ Target On Matt Cutts: Source: Twitter […]

• Given Nextag’s Lack Of Transparency, Its WSJ Opinion Piece Asking For Google Transparency Isn’t Wise

  Nextag CEO Jeffrey Katz is out today in the Wall Street Journal with an opinion piece taking Google to task over a lack of transparency and fairness. Perhaps it’s not the smartest move, given that all his arguments can be neatly turned back against Nextag. Moreover, unlike Google, NexTag is probably in violation of US […]

• Creative Testing For the Advanced Search Marketer, Part 1

  In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. Understanding your audience and formulating a message might be easy, but packaging up that message within the narrow limits of a 130 character creative can be a challenge. For paid search programs both […]

• Can Retailers Benefit From The Knowledge Graph & Schema? You Bet!

  The Knowledge Graph is the latest in a series of efforts in which Google has adopted technology from the semantic web aka the “Giant Global Graph” envisioned by Tim Berners-Lee. For those retailers who haven’t yet adopted schema.org microdata, Good Relations RDFa and other structured markup on their product pages, now is the time to […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Marketing Biz: New Foursquare, Transforming Data & Map Wars
• Twitter: 60 Percent Of Users Access Via Mobile
• Will Siri And Voice Search Change Mobile Marketing?
• Facebook’s Mobile & Web App Hub, App Center, Officially Launches

Search News From Around The Web:

Business Issues

• Google Founders Slated for Questions in Antitrust Probe, BusinessWeek
• EU gives Google till early July in antitrust case, Reuters
• Google Apps Contracts Steeled for Europeans, Wired

Local, Maps & Mobile

• Google + Local = Local – Directories, Local SEO Guide
• Google For Business Places Forums Wrap Up & A Step By Step for the SMB, Mike Blumenthal
• How To Upgrade Your Google Places Page To Google+ Local Early, Search Engine Roundtable
• The all new MapQuest for iPhone, MapQuest
• What the Google+ and Google Places Merge Means To You, dreamsystemsmedia.com

Link Building

• The Best Way To Get Links Is By Reducing Friction and Destroying Inertia, blindfiveyearold.com
• How to Retool Your Link Building Team, SEO Theory
• The guide you’ve been looking for the new Bing Link Explorer, internetmarketingninjas.com

Paid Search & Contextual

• Google AdSense Adjusts Filters For Invalid Clicks Generated By Third Party Crawler, Search Engine Roundtable

Searching

• How Google and Microsoft taught search to “understand” the Web, Ars Technica

SEM Industry

• SMX Advanced… FTW!, digitalhighrise.com
• Video: Google Mobile SEO, Bing Link Explorer, Google Report Bad Links & Penguin, Search Engine Roundtable

SEO & SEM

• Google’s Human Evaluators, Local Search, and Web Search Algorithm Testing, SEO By The Sea
• Keywords without the Adwords Keyword Tool, Search Engine People
• Local SEO Tips from Darren Shaw of Whitespark, SEO Book
• Negative SEO – What Is It?, www.dotcult.com
• Optimizing for Multilingual Content – Version 2.0 a Google Language Update rel="alternate" hreflang="x" annotations in sitemaps, Actionable Insights – A Covario Blog
• Push rel="author" through your head, Yoast