SearchCap: The Day In Search, May 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Snapshot, Sidebar Oh My: Live Blogging the Bing Search Summit Danny and I are here at the Bing Search Summit in San Francisco. For a comprehensive overview of the new Bing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Snapshot, Sidebar Oh My: Live Blogging the Bing Search Summit
Danny and I are here at the Bing Search Summit in San Francisco. For a comprehensive overview of the new Bing features, see Danny’s article on the “new Bing.” Microsoft’s Qi Lu has just taken the stage and is talking about the launch of the new Bing. He’s discussing the need to “reorganize the web […]
- Head-To-Head: Bing’s Social Search Vs. Google’s Search Plus Your World
Earlier this year, Google made its results more social with Search Plus Your World. Now Bing has reshaped how it handles social information as part of its “The New Bing” launch. Which does better, Google’s blended search+search model or Bing’s more segregated approach. Let’s look at some examples. Hey Google, How’s New Girl? I thought I’d start […]
- The New Bing: Relaunch Features With Social Sidebar
Bing announced a relaunch of its search engine today, with a big emphasis on bringing social into search. But wait! Didn’t Bing already have social as part of its search experience? Yes, but now the search engine hopes to do it better, especially by largely off-loading social elements into a new sidebar area. The new […]
- What Is Search Engine Ranking Authority?
Next month, I will speak at SMX Advanced as a member of the authority panel, so it makes sense to discuss authority in my column this month. Authority is a term that has been around as long as I can remember, probably longer than the term search engine optimization itself. That is because classic SEO […]
- Confirmed: Bing 411 Closing June 1st
Microsoft is closing down their toll-free voice search program named Bing 411. I have confirmed the Bing 411 service is closing by calling the service and hearing immediately the message: Bing 411: On June 1st, we are discontinuing the Bing 411 service. There were reports of this via LiveSide where they said they “received a […]
- 4 PPC Tactics To Ensure You Meet & Exceed Your Plan
In this column, we routinely write about some fairly advanced topics: Next-level optimization, automated bidding algorithms, hyper-targeted search campaigns, paid vs. organic search, etc. Lost in all this is the underlying discussion around the need to hit your financial goals. The majority of large enterprises engage in annual planning, which means that as SEM managers, […]
- Don’t Just Pin Images, Optimize For Pinterest Search With Purpose
If you’re a retailer and want to boost traffic and conversions, an image SEO strategy using Pinterest can provide great results fairly quickly. Pinterest activity will not only increase your referral traffic, it can help you connect with your customers and prospects in a mutually beneficial way. In case you haven’t noticed, it’s the age […]
- Two Weeks In, Google Talks Penguin Update, Ways To Recover & Negative SEO
It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended. But some hurt by it are still wondering how to recover, and there remain concerns about “negative SEO” as a threat. I caught up with Matt Cutts, the head of Google’s web spam […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- ICANN Eyes May 22 To Re-Open TLD Application Process
- Live Blog & Stream Of Bing’s Search Summit
- The Value Of Google Analytics For Mobile
- Report: 6 Months In, Google+ Brand Pages Show Continued Growth
- With More Than 14 Million Domains On Board, AddThis Launches Expanded Set Of Social Plugins
- Facebook Announces App Center, The Hub For Social Apps
Search News From Around The Web:
Applications & Portal Features
Business Issues
- Tech Nation’s Gunn Says She and Yahoo CEO Discussed Their CS Degrees, AllThingsD
- For every $1 Google spends lobbying, Apple spends 10¢, Fortune Tech
- Twitter Gambles on a Patent Plan, Wall Street Journal
Local, Maps & Mobile
- Minor Change to Review Presentation on the Places Page, Mike Blumenthal
- Search/Find Open Access Scholarly Articles, Reports Using New iOS Apps from CORE Project, LJ INFOdocket
- Why I Got Out of the Google Places Optimization Business, catalystemarketing.com
Link Building
- 6 Signs Your Links Might Suck, internetmarketingninjas.com
- Can You Legally Sue Sites That Link To You?, Search Engine Roundtable
- Link Building on Partial Keyword Combinations, Search Engine Watch
Searching
- Computing All the Colors of the Rainbow, Wolfram|Alpha Blog
- Using Wolfram|Alpha to Access and Analyze Census Data, LJ INFOdocket
SEM Industry
- Judith Lewis: Interview With Search Legend Danny Sullivan, Huffington Post
SEO & SEM
- How to hire an SEO company, 2012 edition, portent.com
- 11 Technical SEO Tools you Should be Using, State of Search
- Does Quality Score Transparency Just Show More AdWords Data Problems?, Certified Knowledge
- Google’s Maile Ohye Talks About "SEO Mistakes", But Are They SEO?, State of Search
- Heads Up: Microsoft adCenter Terms and Conditions 2012 Update, adCenter Blog
- How Long Does It Take To Recover?, SEO Theory
- How to make your search listings sizzle, SEO Copywriting
- Known issue: Dashboard not shown for large accounts, Google
- SEO & Search: 9 Tips for Managing an Ambiguous Brand, Search Engine Watch
- SEO & UX – Working together to make your site better, portent.com
- SEO isn’t a Technical Problem, it’s a People Problem, distilled
- Unraveling Google’s New Three-Pronged Quality Score Reporting, Traffick
Social Media
- LinkedIn for Business: Optimizing Your Company Profile Page — Part 3, BruceClay.com
- Take the Test: Integrating Creativity with Social Media, Microsoft Advertising Blog
- The Real Impact of the Google SmartPhone Crawler (Part 3): Avoiding Mobile Mis-Indexing, SEOmoz
Video, Music & Image Search
- Piccsy Leaves Private Beta on a Mission to Dethrone Google Images as the King of Image Aggregation, PandoDaily
Web Analytics
- Google Analytics Interface Map, Geonexus
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