SearchCap: The Day In Search, May 17, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: Local Matters Launches LocalGuides.com Local Matters, a company that provides a lot of behind-the-scenes technology and data for a number of local search services, has released a beta version of its […]
Danny Sullivan on May 17, 2007 at 3:14 pm
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:
From Search Engine Land:
- Local Matters
Launches LocalGuides.com
Local Matters, a company that provides a lot of behind-the-scenes technology
and data for a number of local search services, has released a beta version of
its own "social-local" site, LocalGuides.com. Local Matters CEO Perry Evans
describes it like this: "In a nutshell, LocalGuides.com is a new approach to
creating… - Universal
Search Spawns New Format For Google Maps
In conjunction with Universal Search, the Google Maps team created a new "text
view" that features images of local businesses and a smaller map. The
placement of ads is different, below the map on the right. And there’s a
pull-down menu to adjust distance. Here’s an example for "coffee houses,… - "Natalie
Portman" Most Searched For Star Wars Term
For the 30 year anniversary of Star Wars, Lycos has compiled a list of the top
search terms related to Star Wars, used by those at the Lycos site. Leading
the list overall is Natalie Portman. Portman also tops the "real people" list,
while the top Star Wars character is… - Google’s
Promising, But Yahoo’s Doing, Cross Language Information Retrieval
Yesterday, Google announced that it will soon be launching a cross-language
information retrieval (CLIR) feature. As Greg Sterling wrote: "Search queries
will be entered in the native language, translated into English and run
against Google’s index. Any retrieved pages/sites will then be translated from
English back into the native language…. - What Should The
SMX Advanced Soundtrack Be?
One of the fun things about starting up the Search Marketing Expo conference
series has been getting involved with lots of the details. Here’s one — walk
in music. You know when you come into a session, and there’s music playing?
Our SMX Advanced conference will have music like that… - Searching For
An Adult Topic? You’ll Have To Prove Your Age To Google Korea
Google Korea to censor search results from InfoWorld reports that Google Korea
— like other search engines in the country — will require people to prove
their age in order to get back unfiltered results for certain searches…. - Democratic
Debate To Be Co-Sponsored By YouTube
Via Mashable, YouTube, CNN partner for presidential debate from the San Jose
Mercury News coves how YouTube will be co-sponsoring the first official
Democratic debate, along with CNN and others. There are very few details about
what the sponsorship means. Would YouTube be airing the debate live? We know
YouTube… - WPP Grabs 24/7
Real Media For $649 Million
UK based global advertising firm WPP has acquired the publicly traded 24/7
Real Media for a whopping $649 million. The company was previously being
looked at by Microsoft (for $1 billion) according to rumor. It follows on the
heels of several high-profile acquisitions, including Yahoo’s intended
purchase of Right Media… - Search Friendly
CMS Does Not Equal Search Optimized One
Having a supposedly "search engine friendly" website isn’t all it’s cracked up
to be. In fact, it can be quite a disappointment. That’s because it’s not the
same thing as being "search engine optimized." I’ve seen the words "search
engine friendly" bandied about quite a lot, particularly to market… - Imagine Live
Search – Microsoft’s Test Site Launches
Spotted via LiveSide, Imagine Live Search is a new experimental search engine
from Windows Live. Like those from Ask (Ask X), Google (SearchMash) and Yahoo
(Alpha), it provides a mixture of results all on the same page. Below is a
look at Microsoft’s new test bed search engine, Imagine Live… - The Ranking
Roller Coaster Cause And Effect
There are many reasons why your site might lose search engine result rankings.
Some of those reasons can be traced to a particular fault while others just
occur in the natural course of life. In essence, rankings change because
change happens. But understanding what causes typical loss of rankings… - Mayer Suggests
New Ad Units Might Show Up On Google.com
In December, 2005 after the AOL deal was announced, Marissa Mayer declared,
"There will be no banner ads on the Google homepage or web search results
pages. There will not be crazy, flashy, graphical doodads flying and popping
up all over the Google site. Ever."…
Search News Headlines From Elsewhere
Applications & Portal Features
-
MyYahoo Gets Inline Editing,
Netflix Module, Mashable - Google to
link Gmail with Docs News, PC Advisor -
AJAX Feed API Slide Show Control, Google AJAX API Blog -
Slideshows for Your Photos, Google Operating System
Business Issues
Conferences
- Marissa
Mayer and Brad Garlinghouse Join TechCrunch20 Panel, TechCrunch - Registration
Open: New York City Mixer on June 7, at Hilton NY, PaidContent.org
Link Building
-
Link Safari: Gear Up for a Hunting Expedition, Search Engine Watch
Directory Submission: Do you do it? – Classical Linkbuilding Tactic #1,
Performancing-
Choosing your anchor text for incoming links, Jennifer Slegg -
How
to Get Links from Harvard.edu, Search Engine Journal -
Google PaidLinks Data, Dave Naylor -
Paid Link Schemes Inside Original Content, Brian White
Local, Maps & Mobile
-
The Mobile Knowledge, ClickZ -
Quick Look: LocalGuides.com is Impressive, Small Business SEM -
New Google Earth Layers Update: Amsterdam 3D, Forest Service, Taiwan Roads,
Google Earth Blog - Local Search:
Which Hat Shall I Wear?, Search Engine Guide
Paid Search & Contextual
Computing Optimal Pay-Per-Click Bids In 19 Easy Steps, Rimm Kaufman
Clicks for charity?, Inside AdSense-
New Analytics, Calendar Features, Yahoo Search Marketing
Podcasts
-
Chris Winfield and Kevin Rose on Rush Hour, Pronet Advertising
Searching
-
Yahoo Researcher Declares Semantic Web Dead, Search Engine Watch -
Censorsed Search Results in China Changing, SEOmoz -
Universal Search and Other Surprises from Google’s Searchology, Out Of My
Gord -
Google Revamps Search Results Landscape with Universal Search, Search
Engine Roundtable -
Google.com Recoded Using CSS, Search Engine Roundtable -
The Old Google Search Moves to AOL, Google Operating System -
Google Book Search becomes more comprehensive, Official Google Blog
SEM Industry
- Search Engines as
Affiliates, SEO Book - It’s Advice Day…, Gray
Hat News
SEO & SEM
- Using Google to
Target Bloggers & the Mainstream Media with Search Queries, SEO Book -
Welcome Dan Horton ex 9XB, Dave Naylor - SEO Digger, SEO
Book -
New Tag Cloud at Search Engine Roundtable: Should Tag Clouds be Blocked from
Search Engines?, Search Engine Roundtable -
Google Webmaster Tools Query Statistics Frozen, Search Engine Roundtable -
Does Google Split or Stem Anchor Text?, Search Engine Roundtable -
Pages Ranking Poorly in Yahoo Search But Well in Google?, Search Engine
Roundtable -
Temporal Data & the Rankings Rollercoaster, SEOmoz - What
Happens To 10,000 Images When You Nofollow, Noindex, Shoemoney - Search Engine
Optimization Warfare – The Competitive Webmaster’s Guide to Understanding the
Dynamics of Top Rankings, Stuntdubl
Social Media
-
Collactive – An In-Depth Look, Pronet Advertising - Making
The Switch From Twitter to Jaiku, TechCrunch - Digg Entourage: Ever
wonder how those guys at the top of digg do so well?, Threadwatch - What
Makes Techmeme Tick? Inventor Gabe Rivera Explains, Wired -
Expo adds new features, improves performance, LiveSide
Video & Image Search
-
Dear Rebecca at SEOmoz: Don’t forget the "little" guys, Marketing Shift
Bloggers Exploit Google Image Search, SiteSell- EFF
Wins YouTube Fight With Universal, Epicenter - YouTubing–Kara
Visits Offsite, All Things Digital - Copyright
Suit Against Google Ripped Off Another Suit’s Wording, Techdirt
Flickr Co-Founder Addresses Censorship Issue, Epicenter
Other Items
Star Power, Google Custom Search Engine Blog-
Copernic Desktop Search Feedback, Chris Pirillo -
Google: The immortal Sergey Brin, Valleywag
Google co-founder’s bride search gets result, Reuters-
Report: Google co-founder Brin ties knot in Bahamas, USA Today -
Google Working To Identify Your Sex, InsideGoogle -
Word-of-Mouth the Most Influential for B2B Execs, Marketing Pilgrim
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
New on Search Engine Land
About The Author
