SearchCap: The Day In Search, May 31, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Yandex Turns Up The Dial On Personalized Search
  The Russian search engine Yandex has announced changes to how it presents personalized search results, saying that personalization is now based on what’s happening within a single search session. When the company launched personalized results late last year, it was based primarily on looking at a user’s search history within the previous few weeks/months. Now, […]
• Search In Pics: Google’s Virtual Supermarket, The Internship Screening & Google’s Internet Switch
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Internet Switch: Source: Google+ Google’s Virtual Supermarket In The News: Source: Google+ The Internship In […]
• Google Business Photos Expands To Europe & Asia
  Google announced they have expanded their business photos program into Europe and Asia. Google Business Photos is a way for you to share the inside of your stores on Google Maps. There are groups of trusted photographers that take the photos for syndication into the program. Now this is available in more places around the […]
• Tips for Analyzing The Impact Of Your Marketing Activities In Google Analytics
  I work with a wide variety of clients across a wide variety of industries, and one of the most common issues I come across is what I call analytics forgetfulness. What typically happens is that a company will devise a plan to improve their online marketing and will implement various changes as a result — […]
• Google Celebrates Julius Richard Petri 161st Birthday With Petri Dish Doodle
  Google is giving a nod to science today by commemorating Famed German bacteriologist Julius Richard Petri’s 161st birthday with a Google Doodle. Petri is credited with the invention of the Petri dish which he created while working as an assistant to bacteriologist Robert Koch in Berlin. The Google logo has been replaced with six animated […]
• Infographic: The Matt Cutts Debunking Flowchart
  Officially, Google distinguished engineer Matt Cutts heads Google’s web spam fighting team. Unofficially, he’s Google’s chief debunker. If someone seems to be talking crazy about Google, Matt may turn up with a polite clarification. When does Matt react? This is Search Engine Land’s guide, based on years of observations (you can click to enlarge it). […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• How To Get A Million Repins On Pinterest: 5 Questions With Better Homes & Gardens Digital Editorial Manager
• LinkedIn Adds Two-Factor Authentication; Following Twitter, Facebook, Google & Others
• Twitter Simplifies Profile Photo & Background Image Editing
• What Images Get Pinned On Pinterest? Red Beats Blue, Portrait Over Landscape & Lose The Faces
• Google Stands In For “The Emerald City” In The Internship Movie
• Hidden Data In Your Amazon Associate Reports
• LinkedIn Updates Get Richer: Upload Images, Documents & Presentations In A Post
• The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care
• Twitter Set To Launch FBX-Like Retargeting Ad Exchange [Report]

Search News From Around The Web:

Business Issues

• Google Loses Key Maps Engineering Director Raj Shah To Microsoft’s Online Services Division, TechCrunch
• Google urged to do more to block internet access to child abuse images, guardiannews.com

Searching

• Google Testing New Knowledge Graph Attractions Card Display?, Search Engine Roundtable
• Television Is About To Change In A Big Way, Thanks To Search, Search Engine Journal

SEM Industry

• Project Management, Covario-Style, Covario
• SMX Advanced 2013 Liveblog Schedule and Where We’ll Be, BruceClay.com
• Video: Google Penguin Poll, Advertorial Spam, Bing News & Petri Dish Logo, Search Engine Roundtable

SEO & SEM

• 301 Redirects vs. Rel=Canonical, Search Marketing Sage
• 6 Quick Tips for International Websites, Official Google Webmaster Central Blog
• Beating a Dead Penguin, Search Engine Watch
• Best Practice for Winning Enterprise SEO Clients: 3 Marketing Procurement Professionals Share Their Advice, SEOptimise
• Building Successful Low Budget PPC: Crafting Engaging Ads, portent.com
• Google’s First 10 APIs: Where Are They Now?, blog.programmableweb.com
• Lies The SEO Publicity Machine Tells About PPC (When It Thinks No One’s Looking), Traffick
• Optimization Series – Implementing Best Practices, Google Ads Developer Blog
• Optimizing An SEO Business, SEO Book
• Should SEOs become Content Marketers?, Branded3