SearchCap: The Day In Search, November 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How To Gather Evidence To Help Determine If It’s Time For A Mobile Website

  Is t time for a mobile website? I was talking to some clients a few weeks ago and in separate conversations, both asked me if it was time for a mobile website. Their current websites rendered okay on a smartphone, but they noticed a lack of conversions for mobile users, as well as a high bounce […]

• Search In Pics: Google Corkscrew Set, Google Privacy Policy & Toronto Office

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. A Google Corkscrew Set: Source: Twitter Google Platforms 5-Year T-Shirt: Source: Google+ Google’s New Toronto Office: […]
• Google Maps App A Step Closer To iTunes Submission

  When Apple announced, in June, that it was introducing its own maps and ousting Google from its default position on the iPhone, that was perhaps the best thing that could have happened to Mountain View. Apple subsequently introduced an elegant-looking but flawed mapping app as part of iOS 6. While Apple and its mapping mistakes have […]

• Twitter Makes Search Results More Visual With Top Photos, Videos & Instant Previews

  Twitter is rolling out an update to its search results that will put a new “Top Photos” section above matching tweets. “Top Videos” may also appear. Twitter will also begin automatically showing tweeted pictures for those searching on the iPhone or with Android devices. Top Photos & Videos Twitter already shows top photos and images […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter’s API Rules Force Windows 8 Client Tweetro To Shutter Free App & Go Paid
• Marketing Biz: Get Big (Data) Or Go Home & This Isn’t Your Dad’s #Twitter
• Article Marketers: Do You Know The Right Length For Well-Performing Articles?
• Google AdSense Adds New Half Page Ad Unit Sized 300×600

Search News From Around The Web:

Business Issues

• Google’s lawyers under siege, The Guardian
• Google, Dish Held Talks to Launch Wireless Service, Wall Street Journal

Link Building

• (Link)Build a Relationship in 15 Minutes a Day, outspokenmedia.com
• Prediction: Anchor Text is Dying…And Will Be Replaced by Co-Citation – Whiteboard Friday, SEOmoz

Local Search & Maps

• Google+ Local Finally Supports Businesses Open 24 Hours, Mike Blumenthal
• Imagery Update: Tour sites around the world with high-resolution imagery, Google LatLong
• Why Do Map Services Not Give a S%#! About Businesses?, applemapsmarketing.com

Paid Search

• Toned and Triumphant: Getting Your Search Ads in Shape for 2013, Yahoo! Advertising Solutions
• Introducing Test Accounts, Google Ads Developer Blog

Searching

• Bing 8 Ways to Search on Windows 8: The Sports App, Bing Search Blog

SEM Industry

• Danny Sullivan Interview Part 1, RKG Blog
• Why We Joined BlueGlass, BlueGlass UK

SEO & SEM

• Further Questions with an Ex-Search Quality Team Member Andre Weyher, James Norquay
• Stocking Stuffer Keyword Ideas, PPC Hero
• Growing a New Website to 100,000+ Organic Visits Per Month in Less Than 1 Year, SEO Nick
• The Future of The Visual Web and The Future of SEO, John Doherty
• The new Formula for PPC, State of Search

Video, Music & Image Search

• YouTube Tests a New Video Player, Google Operating System