SearchCap: The Day In Search, November 21, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Search For iPad Updated With New Features

  Google announced they have updated their Google Search App for the iPad with a whole set of new features. You can download the app on iTunes for free. The new features include: Google Instant Enables Results As You Type Web Page Loading On Slide-In Pane Image Search Adds Image Carousel Visual Search History Browsing With […]
• Infographic: Tips To Avoid Shopping Cart Abandonment

  With the holiday shopping season about to begin — “Black Friday” this week and “Cyber Monday” next week — it’s a good time for online merchants to ensure they’re not going to suffer from the dreaded abandoned shopping cart syndrome. The cure for that disease? The folks at testing service Monetate have created an infographic […]

• Give Thanks Google Hasn’t Secured Mobile Search Data – Yet

  As we approach Thanksgiving in the US, Google’s recent introduction of secure search understandably left many in SEO-land feeling more like the 99% these days – betrayed and powerless over the sizable disappearance of organic keyword data in the name of privacy. But besides PPC advertisers, there appears to be another exception to Google’s secure […]

• How Google Panda & Places Updates Created A Rollercoaster Ride For IYP Traffic

  2011 has been a dramatic year for the local SEO industry. Our little world is growing faster than ever with more businesses, more SEOs and more money flowing into the market. But it has also had its share of drama too. Google has kept us on our toes with some fundamental changes to its Places […]

• Using PPC Run Charts To Identify Problems & Opportunities

  Back in the 70’s, when the World Wide Web was still just a glint in Tim Berners-Lee’s eyes, a pair of Stanford grads working out of their garage started a world famous technology company called Hewlett-Packard. Sounds familiar, doesn’t it? What is it about Stanford students that makes them want to start businesses in their garages? […]

• How To Build & Manage Enterprise Search Marketing Teams

  On a panel at a recent conference, I had the pleasure of moderating a great discussion on building and managing in-house SEO teams. What made this panel superb was that it wasn’t just about in-house SEO teams.There was quite a bit of content around hiring, working with third parties, and the interaction between marketing and […]

• The Dealmix Promotes Search As A Differentiator

  One of the complaints often leveled against email-delivered daily deals is that they’re not “relevant.” A refrain I’ve heard repeatedly is, “How many ‘main-pedi’ deals do I need?” To combat this “deal fatigue,” a range of sites, including Yipit, Groupon and Google, among others, have introduced personalization. But some would argue search is a better […]

• SMX Social Media Marketing Kicks Off in 2 Weeks – Secure Your Spot Today!

  Setting your marketing goals for next year? Will social media play a major or minor role? Do you have the tools and knowledge to make the most of social media? How will you measure success, and allocate your budget and resources accordingly? Attend SMX Social Media Marketing and learn how to leverage Google+, Facebook and […]

• “Minor” Google Panda Update On November 18th

  Google tweeted that they have pushed out a minor update to the Google Panda algorithm this past Friday afternoon. The update impacts less than one-percent of searches, which is why Google labelled this a “minor” update. There have been a number of updates since the 2.5 update on September 28th. We have been calling those […]

Search News From Around The Web:

Applications & Portal Features

• Google Enters Microsoft Office’s Turf with Mixed Results, New York Times
• Think Insights with Google is out of beta and packing a data punch, Think With Google

Business Issues

• Google being sued over ‘ripoff’ site, The Australian
• Why? Google registers GoogleGoro.com, fusible.com
• Google Has Launched An Incubator In South Africa, paidContent.org

Local, Maps & Mobile

• Finding the perfect home with Google Fusion Tables, Google LatLong
• Street View special collections: ski and snow edition, Official Google Blog

Paid Search & Contextual

• Introducing Multi-Metric Trend Graphs in Microsoft Advertising adCenter, adCenter Blog

Searching

• Italian mathematician prepares to challenge Google, Computerworld
• Quietly, Google Puts History Online, New York Times
• 9 Ways To Depersonalize Your Search Results, Search Engine People
• Google Drops Query For News Tab, Search Engine Roundtable

SEM Industry

• Receptional’s Top 50 SEO Bloggers Countdown – 10 to 1, Receptional

SEO & SEM

• 6 Tips On Creating Narrative Web Video Series (& The Reason Why You Should), Search Engine People
• Content and SEO Part 2 – displaying content in the right way, Vertical Leap Blog
• How Human Evaluators Might Help Decide Upon Rankings for Search Results at Google, SEO By The Sea
• Introducing SERP Turkey: A Free Tool to Split-Test and Gather CTR Analytics of SERP Entries, SEOmoz
• Sabotage Methods in Google Places, LocalVisibilitySystem.com
• Secrets of Optimizing Content Your Mamma Never Told You, SEO Theory
• SEO Methodology For Yearly Events – Revisited, David Naylor
• Twitter And SEO, dailyseotip.com

Social Media

• Facebook To Mix Sponsored Stories Ads With Content In The Site-Wide Ticker, TechCrunch

Video, Music & Image Search

• YouTube Tests a New Homepage, Google Operating System
• YouTube’s HTML5 Player Gets Better, Google Operating System

Web Analytics

• Site Speed, now even easier to access, Google Analytics Blog

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Why No Social Love? Your Social Curation Is Too Obvious! – Some actionable tips on how to better curate the content you share, retweet, etc. so that you can grow your social following.
• Smarter Data Analysis of Google's https (not provided) change: 5 Steps – A deep dive into <not provided>.
• The Myth of Easy: Why It's Good That Marketing Online Is Hard – People want easy solutions. Something you can sign up for and your business will automatically pop to the top of Google search for your target keywords. Or some place they can post their company information and it will quickly and easily get in front of people who might be interested. They want an “Easy Button” for online marketing – just like the Staples ads. Sound good?