SearchCap: The Day In Search, November 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Auto Industry Benefiting From Growth In Mobile Search Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. This underscores why it is critical for auto […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Auto Industry Benefiting From Growth In Mobile Search
Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. This underscores why it is critical for auto manufacturers, local dealerships, reviewers and local automotive resources to render their sites properly for nearly half of their current traffic, but to also be at the forefront of getting higher visibility for […]
- Examining Real World Uses Of Rich Snippets & Markup
Semantic markup is becoming more and more popular in conjunction with large scale SEO. Adding rich snippets to send rich signals to alert search engines as to the relevancy of your content − whatever vertical they may appear in − is not only a wise move, but an SEO best practice. Included below is an […]
- Up Close: Using The “News Keywords” Tag For Google News
It’s been about two months since Google launched a “news keywords” meta tag for news publishers. How’s it going? Why didn’t Google the standard meta keywords tag? The company’s not saying, but it did shed a little more light on how to use the tag. Google launched the news keywords tag in September, designed as […]
- Google Ads Pitch Making Google Your Homepage
It can seem odd that people search for “Google” on Google, but they do. And for those who do within Google News, the company has been running ads encouraging them to make Google their homepage. I noticed this happening in the middle of last month, and you can still see it happening today: The ad […]
- What Is Foursquare’s SEO Strategy?
Two weeks ago, Foursquare launched a new version of its homepage which Greg Sterling touted as “taking on Yelp” by adding a search box. Naturally, my first reaction was to figure out what Foursquare’s new SEO plan. Imagine my surprise when I discovered there was none… First a bit of data. According to SEMRush, Foursquare’s […]
- Why You Must Choose A Winning PPC Ad
One of the worst ways of testing ads is: Writing new ads Turning on one of Google’s ‘optimize’ features Letting Google serve your ads Writing new ads Let Google serve your ads repeat… However, I find this is a very common testing method. There’s a big problem with this method: there’s no delete. Just by […]
- Snoopy Logo From DuckDuckGo, Not Google
Today is the 90th birthday of the late Charles Schulz, the man who invented the comic strip Peanuts. To celebrate his life and contributions, we have a special logo from a beloved search engine. No, not Google, it is from the up and coming DuckDuckGo. Duck Duck Go has Snoopy looking over the shoulder of […]
- Social Media Marketing Tactics that Work – Join the Search Engine Land Team Next Week in Las Vegas
January is just around the corner! Do you have your social media marketing KPIs lined up for the new year? Are you looking for innovative new ways to boost your fan base, site traffic and convert your followers into paying customers? Learn the latest tactics and best-practices for Facebook, Google+, Twitter and Pinterest. Whether you’re […]
- Bing Testing Social Sidebar With New Look, More Answers
It’s been about six months since Bing unveiled its Social Sidebar, and the search engine is now testing a new format that drops the gray background and which shows more matching content from friends and social networks. Before & After Here’s an example of how the Social Sidebar still looks for most people: Here’s the […]
- Using Time To Stop Undervaluing Channel Performance
Standard channel performance analysis makes the assumption that a click from all channels behaves the same way. Picture your weekly performance report – in a given week you observe x clicks and y conversions coming from a given channel (eg PPC, Organic search, Display, Remarketing Facebook, etc). If one channel looks better than the others […]
- How Web Retailers Can Profit With Semantic SEO
Semantic SEO is a fairly new Web marketing tactic that combines search engine optimization and semantic Web technology. Semantic SEO includes a focus on artificial intelligence to understand a user’s intent (i.e., the meaning of the query) in addition to the reliance on text, keywords and links in search algorithms. I wrote before about using […]
- 2012 Year In Review: Important Shifts In Google SEO
During the last 12 months (November 2011 to November 2012), SEO professionals have witnessed stunning changes from Google that impact SEO. Reputation & Trust Two words I frequently saw or heard this year were reputation and trust. I am writing about the credibility of a website’s content, design, and external links, not reputation management as […]
- Google & Bing’s Thanksgiving Day Home Pages
Happy Thanksgiving Day! Both Google and Bing has special logos and themes up on their home pages today. Google has a Google Doodle representing the Thanksgiving Day parade, with the Google letters as hot air ballons. Bing has a Turkey getting a warm kiss from a friend: For some reason, Yahoo doesn’t have a special […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- U.S., Euro Governments Seize 132 Domain Names Selling Counterfeit Goods
- Political & Weather Sites See Big Traffic In October [comScore]
- Most Outlets Duped In Rush To Cover Google-ICOA Acquisition
- Pew: 56 Percent Of All Mobile Users Access The Internet
- Social Media Marketing Tactics that Work – Join the Marketing Land Team Next Week in Las Vegas
- Black Friday Sales Top $1 Billion As Web Prepares For Even Bigger Cyber Monday Shopping Surge
- 4 Tips For Capitalizing On Untapped Mobile Conversions
- 2012: The Year Of Ad Targeting
Search News From Around The Web:
Business Issues
- Google competitor DuckDuckGo says it’s getting shut out, Reuters
- Australian tax crackdown to target Google, other multinationals, Reuters
- Yahoo’s Ad Sell-Through Rate on Its Log-in Page Has Plummeted, Ad Age
- Shared Budgets FAQ, Google Ads Developer Blog
- Pakistani Google, Yahoo!, Apple, eBay, PayPal Sites Hacked (Updated), Softpedia
- I Spent A Week In Google’s Mailroom, Business Insider
- Zillow Acquires Rental And Real Estate Search Site HotPads For $16 Million To Grow Its Rental Marketplace, TechCrunch
Local Search & Maps
- Google Maps brings over 10,000 indoor floor plans to the desktop, The Next Web
- Google Maps Is Now Giving Out Reward Badges To Those In Its Community Who Help Make Its Service Better, TechCrunch
- Check Out The Balloons At The Macy’s Thanksgiving Day Parade On Google Maps, Search Engine Roundtable
- Bing Maps loses Israel, Japan and South Korea, Geeky Gadgets
- Bing New Hurricane Sandy app uses High-Resolution Imagery, Bing Maps Blog
- Not Just Another Web 2.0 Company, Yelp Basks In Its Star Power, Fast Company
Link Building
- And the 2012 Link Building Buzzword Award Goes To… Relationships!, pointblankseo.com
- Link Building for the Little Guys, SEOmoz
Searching
- In Search Engine Results, a Peek at What We Wonder, New York Times
- Google Hotel Finder Results Invading, Search Engine Roundtable
- Google’s Search Tools Not Working For Some Users, Search Engine Roundtable
- Introducing the "1 Minute Morceau" — #1 — "Spelling Goodness", SearchReSearch
- Yandex becomes default search engine on WP8 smartphones in Turkey, other countries may follow, The Next Web
SEM Industry
- Learning SEO Online, the Best Places to Get Started, Search Engine Journal
- Video: Google Won’t Admit To Update, Bing Webmaster Guidelines, Twitter Cloaking & Happy Thanksgiving, Search Engine Roundtable
- Covario Named 2012 Search Agency of the Year, Covario
SEO & SEM
- 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data, Search Engine Watch
- Can Yoast Really Help Your Video SEO?, blueglass.com
- Five Communication Tips for SEOs and Web Developers, internetmarketingninjas.com
- How To Have An Open And Honest SEO Relationship, Search Engine People
- Why You Might Want to Do SEO on Someone Else’s Site – Whiteboard Friday, SEOmoz
- Community from Scratch: Building Online Brand – Increasing SEO Value, Search Engine Journal
- InstantCheckMate.com & Their Misleading #PPC Ad Copy Smear Tactic, AIM Clear Blog
- 3 proven strategies for the challenged SEO copywriter, SEO Copywriting
- 7 International SEO Common Question & 7 Tools to Answer Them, State of Search
- 9 Tips for Effective Negative Keyword Management, PPC Hero
- A WordPress Theme Change SEO Checklist, distilled
- Branded vs. Non-Branded SEM, Search Engine Watch
- Dailymotion Violating Google’s Webmaster Guidelines: Cloaking, Search Engine Roundtable
- Google AdWords Payment Bug Pauses Ads Over Holiday Shopping Weekend, Search Engine Roundtable
- Google Says Short Content Can Rank Well If It Is Unique, Search Engine Roundtable
- How to Choose a Success Metric for PPC Ad Testing, Search Engine Watch
- We Can Do Better Than This, Jonathon Colman
- Why might Googlebot get errors when trying to access my robots.txt file?, YouTube
Video, Music & Image Search
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