SearchCap: The Day In Search, November 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Enables “OK Google” Hands-Free Voice Search On PCs

  Through a Chrome browser extension users can now invoke the hotword (or hot phrase) “OK Google” to initiate hands-free searches on the PC. Voice search on Chrome was possible before but you needed to manually select the microphone. After the browser extension is installed you simply need to say “OK Google,” pause briefly and speak […]

• Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords

  In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis. New reporting metrics are also available, all powered by Google’s viewability measurement solution, Active View, […]
• Apple’s App Store Search Engine Now Considers Misspellings & Typos

  Sarah Perez at TechCrunch reports Apple has updated their App Store search engine to help with misspellings, typos and other “fat-fingered” searching mistakes. Sarah said she has “sources” that have confirmed these “App Store search engine changes went into effect a few weeks ago.” One example I can personally attest to is when someone searches […]

• Google’s Dreidels Decorations Live The Night Before Hanukkah

  If you search on Google for [hanukkah], [dreidel] or similar Hanukkah themed searches, you will see the holiday bar at the top of the search results. This year, Google uses a bluish bar with dreidels, a four-sided spinning top used by Jewish children during the holiday. Last year, Google had Jewish stars for the holiday, […]

• Now “Undo” Google AdWords Changes From Change History Reports

  Taking action after a completing a test in Google AdWords may just have become a whole lot easier. An new “undo” button was spotted last night in the Change History reporting by Heather Cooan, director of client services at Clix Marketing. Here’s a screenshot from Heather’s account after she clicked on the “undo” button next […]

• Google Maps Gets Street Views For 16 International Airports & Other Transit Locations Across The Globe

  In time for the holiday travel season, Google Maps now includes street views for a number of transit locations across the globe. Yesterday, a post on the Google Maps blog claimed the site has added street views for 16 international airports, more than 50 train and subway stations, as well as a Hong Kong cable […]

• Linksgiving: 10 Things To Be Thankful For This Year

  With Thanksgiving just two days away, I thought it was only fitting to discuss what I think we should all be thankful for this year when it comes to link building. After all, with the surge of updates, algorithm shifts, and keyword reporting changes that have happened in the past year, it’s easy to get […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Microsoft’s Scroogled Campaign Hits New Low, Uses “Pawn Stars” Guys To Attack Chromebooks
• Google Updates YouTube Comments To Address Spam Issues, But Stays Silent On Google+ Integration Backlash
• Beastie Boys Fight For Their Right – But Maybe The GoldieBlox “Girls” Parody Video Is Legal?
• EU Privacy Complaint Takes Aim At Google’s ‘Shared Endorsements’ Ad Content
• Google Quietly Debuts Viewable Impression CPM Bidding In AdWords
• Microsoft Surface 2 Growth Outpaces Kindle, Nexus Tablets
• Google Inviting All Developers To Buy Google Glass
• Despite Soaring Digital Video Ad Spend, Advertisers Lack Measurement Tools [Study]
• Real Time Marketing: How Brands Can Prepare And Succeed
• Leveraging Memes For Your Own Viral Marketing
• A Picture Worth 10,000 Shares: 5 Questions With Infographic World Founder Justin Beegel
• Survey: 91 Percent Of Parents To Use Smartphones Black Friday Weekend

Search News From Around The Web:

Industry

• Apple Defeats Patent Claim Over Invention of Smartphone, Bloomberg
• Google Can Bring an End to Censorship in 10 Days. Here’s how., GreatFire.org

Local & Maps

• Android KitKat begins rolling out to Google Play editions of Samsung Galaxy S4 and HTC One, The Next Web

Link Building

• How to Use Images in Your Link Building Campaigns, Search Engine Watch
• The 5-Step Link Building Strategy, raventools.com

SEO

• Automate Your SEO Reporting by Exporting Your Leads into Excel, Moz
• Heaven’s Gate Web Site Been Hiding Text For 16 Years & Ranks In Google, Search Engine Roundtable
• The Ultimate List Of Local SEO Resources, koozai.com
• Tips for Multilingual Video SEO, Search Engine Journal
• Was There a November 14th Google Update?, Moz
• What is the Best SEO Site Audit Crawling Software?, Vertical Measures
• What’s The Bare Minimum You Should Know about SEO?, Search Engine Journal

SEM / Paid Search

• 3 Steps to Google AdWords RLSA Success, Search Engine People
• Boost Your CTR for the Holidays by Picking Your Best Creative, Inside AdWords
• Google AdWords Experiences Temporary Tracking Problems, PPC Hero
• Google AdWords Feature Alert: Undo From Change History, Clix Marketing PPC Blog
• Google Partners Goes Global: Empowering agencies with new leads, new tools, new opportunities, Inside AdWords
• The Complete Guide to Ad Extensions – Part 1, PPC Chat Streamcap