SearchCap: The Day In Search, November 8, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• AdWords Offer Extensions Get Shut Down In Favor Of Google Offers
  In February, Google announced the limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in their search ads to promoting in-store coupons and discounts. Offer Extensions didn’t make much of a splash when they debuted, and now it turns out they were sunsetted on November 1st. Google posted the following alert […]
• Search In Pics: Microsoft Soda Can, Brin & Page Pegmen & Panda Parking
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Panda Games: Source: Google+ Sergey Brin & Larry Page As Google Maps Pegmen: Source: Google+ […]
• Potential Microsoft CEO Elop Would Consider Selling Bing
  The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon to rejoin Microsoft in charge of devices). Apparently Elop has floated some bold ideas that may vault him to the […]
• There’s Still Time To Take The 2013 Moz Industry Survey
  Search marketing software provider Moz is asking SEO professionals to complete its 2013 Moz Industry Survey. According to the announcement on Moz’s blog, the survey should take only five to ten minutes and the data will be shared publicly once it’s published. This year’s survey is intended to gain insights on industry trends, including SEO […]
• OK Google: How About OK Jarvis, OK Android, Or Even OK Barry
  Android Community noticed that some other phrases outside of “OK Google” trigger the voice search on the latest Android operating system, KitKat. So I tested this on my Nexus 5 and discovered that OK Google has alternatives. I tested the following phrases that seemed to work: OK Glass OK Jarvis OK Android OK Barry Now, […]
• Infographic: How To Troubleshoot Google Authorship Issues, A Step-By-Step Flowchart
  In October, I spoke at SMX East about some of the opportunities and challenges when implementing Google Authorship. At about the same time, a good friend of mine reached out to me with her authorship issue. While she appeared to have authorship markup set up correctly on her blog and linked correctly from Google+, her […]
• New AdWords Terms & Conditions Roll Out In Europe, Middle East, Africa
  Today, Google announced the roll out of a new set of Terms and Conditions for AdWords in Europe, the Middle East and Africa. The changes are part of Google’s efforts to update AdWords T&C globally, in part, to reflect the impact of new capabilities. Mark Martel writes in the announcement that the new set of […]
• Creative Link Building Ideas For Really Boring Websites
  Let’s face it: you might have a business or product that is simply not sexy, and it will always be difficult to “build links.” In fact, it might be downright impossible, or just cost prohibitive. For many sites, it’s hard to build links from clients and prospects. And there may be few or no industry […]
• Hermann Rorschach Inkblot Inspired Google Logo Lets Users Share What They See
  Today’s Google logo is inspired by Hermann Rorschach’s famous inkblot test on the anniversary of the Freudian psychologist’s 129th birthday. The Rorschach Inkblot test is a psychoanalysis process where patients are shown ten different inkblot paintings and report what they see in the images. The goal of the test is to gain insight into unconscious portions […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Why So Sad? Curalate Study Finds Instagram Images With Blue Hues Win More Likes
• GoDaddy Opens Pre-Registration On 4 New TLDs, Including .Luxury At $1,200
• Comprehensive Guide To Creating Branded Templates In Excel
• Pinterest Teams Up With Michaels Craft Stores & Bloggers To Promote Parties
• Keep Out: Restricted Google+ Communities Help Keep Conversations Private
• Twitter Ends Day 1 As Public Company In The Clouds

Search News From Around The Web:

Local & Maps

• Google Needs to Make Maps for Motorcyclists, Wired
• Google Street View maps London’s River Thames, usatoday.com

Link Building

• Did The Google Disavow Tool Work For You?, Search Engine Roundtable
• The Link Building Approach for Time-Strapped People, Search Engine People

Searching

• Google tests hide number of search results, allgoogletesting.blogspot.com
• The Mission Of Microsoft And Bing Is The Evolution of Search, Forbes

SEO

• 4 Conversations That Don’t Involve Rank Reports – Whiteboard Friday, Moz
• “Buy Viagra” SERPs of No Priority to Google, Irishwonder’s Black Hat SEO Blog
• Hummingbird and Author Rank Authority, SEO By The Sea
• Is This a Google Hummingbird Search Result?, Small Business SEM
• Webmasters Mock Google: Implying They Did Not Beat Search Spam, Search Engine Roundtable
• Where is Google going with Hummingbird?, Branded3
• Wherefore Art Thou Hummingbird?, Eric Ward

SEM / Paid Search

• Four Tips to Get More Mobile Shoppers Clicking on Your Holiday Search Ads, Yahoo Advertising Blog
• PPC vs. PPCs: A Reminder On Plurals & Pluralization Optimization In Paid Search, Cypress North
• Pros and Cons of Google Enhanced Campaigns, PerformanceIN
• The Positives of Removing Negatives, WordStream

Search Marketing

• 4 Google Changes and How Online Merchants Can Adapt, Search Engine Watch
• Connect Search Campaigns With Consumers Post Hummingbird, Search Engine People
• Google Landscaping – Making sure you Own Your Brand, State of Digital
• Video: Google Webmaster Report, Image Penalty, Image Mismatch & More, Search Engine Roundtable