SearchCap: The Day In Search, October 12, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google+ Search Goes Real Time & Gains Hashtag Support

  Google has announced that its still relatively new Google+ Search feature now will update its results in real time plus has new support for hashtags. Alerts For New Results When doing a search, if there are new results that have happened after you initially did your search, you’ll see a message alerting you to the […]
• The Highs & Lows Of Search Retargeting: Version 3.0 Is Here Already

  I know this industry evolves fast, but damn! Just 18 months ago, most media planners and search marketers had not heard of search retargeting, and already we are in what could easily be called version 3.0. With the agency hat back on (for today), we look at whether this tactic is living up to the […]

• The “Google Doesn’t Get Platforms” Family Intervention Memo

  Google now has its own version of the Yahoo “peanut butter” manifesto, where Google staff software engineer Steve Yegge wrote a “family intervention” memo about Google’s failure to build accessible platforms, leaving it vulnerable to the likes of Facebook. There are some harsh words about Google+, but the memo is broader than that. It offers an intriguing look […]

• 5 Unassumingly Powerful Tools For The B2B Marketer’s Arsenal

  In a sea of shiny social media marketing services, both mainstay and emergent, it can be easy to lose sight of the tried and true goodies we use every day for seemingly unrelated tasks. There’s little room for pricy platforms with superfluous bells and whistles in the social-savvy B2B marketer’s arsenal. This post explores five […]

• In-House Video Marketing Via YouTube

  The second largest search engine on the web after Google is YouTube. In-house search engine marketers often overlook the promotional possibilities of YouTube, but with the relatively recent proliferation of cheap and easy video filming technologies (iPhones, Androids, Flips), leveraging YouTube’s massive search volume is something in-house search engine marketers should give at least as […]

• Google Spell Checking Within Search Box?

  It appears that Google is testing showing a red squiggly line in the Google search box as you type, if they feel the spelling of your query is wrong. You know, the red line you see when you have a spelling mistake when using Microsoft Word or other word processors. At first, I thought it […]

• Google Gumby Logo For 90th Birthday Of Creator Art Clokey

  Today is Art Clokey’s 90th birthday and to celebrate the man who invented Gumby, Google has a special interactive Gumby Logo. The logo has many of the characters from Gumby including Pokey, the lovable horse. Clicking on the colorful balls makes the play doe figures come to life, brings out the essence of Gumby and […]

• Does The FairSearch White Paper On Google Being Anticompetitive Hold Up?

  FairSearch, a group of search companies including Microsoft which lobbies that Google is too dominant, has sent a white paper outlining its anti-trust concerns about Google to the 50 state attorneys general in the US. Below, a review and some fact checking of the paper. You’ll find the paper here, if you wish to read […]

Search News From Around The Web:

Business Issues

• Google Defeats Class Certification in Keyword Ad Lawsuit–FPX v. Google, Eric Goldman
• Google share of searches at 66 percent in September 2011, Experian Hitwise
• Google’s Fruitless Attempts To Secure Goggle.com, TechCrunch

Local, Maps & Mobile

• How Long Does it Take For A Google Places Description Update, Mike Blumenthal
• International Google Maps Missing House Numbers, Search Engine Roundtable
• The real world, now in real-time! Say hi to foursquare Radar!, Foursquare Blog

Link Building

• 5 Link Building Tactics You Can Do Right Now, SageRock
• Link Building for Bloggers, dailyseotip.com
• The 7 Principles of Bulk Outreach for Link Building, Search Engine Watch

Searching

• Confusion about the mythical safesearch operator, SearchReSearch

SEM Industry

• What does it take to get a job at Google [Infographic], jobvine.co.za
• What is Google’s approach to customer service?, YouTube

SEO & SEM

• Cutts Offers One On One Support For Site Banned, Search Engine Roundtable
• Google Turns On Author Profile For Many Sites, Search Engine Roundtable
• How Long-term SEO Works and Why Long-term SEO Succeeds, SEO Theory
• How to Create a Better Custom 404 Page, Michael Gray
• How To Separate Match Types In adCenter, PPC Hero
• Managing A PPC Account Without Google AdWords, PPC Hero
• Will Google Think I’m a “Scraper”?, Small Business SEM

Social Media

• Hiring a Social Media Strategist – Essential Skills & Talents, Online Marketing Blog
• Integrate Social Media with Traditional Marketing & Boost The Effectiveness Of Both, Search Engine People
• The Federal Reserve Plans To Monitor Facebook, Twitter, Google News, Fast Company

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Discussion: What Frustrates You Most as an SEO/Online Marketer? – When things are going well with clients and self-created projects, SEO and online marketing can be a blast of adrenaline. Nothing like the joy of seeing success and watching goals be met. But what about the other side of that coin? In our "Discussion of the Week," we want to know what frustrates you the most as an SEO, social media consultant, analytics guru or whatever online marketing work you do. Ready to vent?? The floor is open!
• The Social Dangers of Guest Posting – Danger! The author lists the 4 major pitfalls that could await the less savvy guest poster.
• 20 Variables Every Marketer Should Be Testing – Good post outlining things to test across multiple internet marketing channels.
• 5 Step Strategy For Handling SEO Pagination Problems – SEO pagination got you confused? Somtimes the tried and true methods are still the best.